ECI@創新評委 | 來自亞洲（泰國）Chalermpol Bowonruttanapran的創新觀
Chalermpol Bowonruttanapran
ECI AWARDS 2022年度專家評委
Yell Advertising Creative Director
評委介紹
We all know that advertising work is always fun and challenging. In the digital age, TUM faces more challenges when each campaign has a purpose and more clear measurement. It also feedbacks on jobs that are not just sales but can see from the real target audience online. But that makes him even more fun to know how successful are each idea.
With over 10 years of experience in the advertising industry and a wide variety of works such as Viral Film, Digital Campaign, or even a meeting with Korean stars.
TUM is one of the early Yell Advertising's members. Since 2009, a small group of peers and become one of Thailand's hottest agencies by Campaign Brief Asia.
創新觀點
Innovation that truly solves a problem is the best. Make life simpler, Not more difficult.
The most effective innovations are those that actually help people. Along with making life more convenient. People should be able to pick it up quickly and seamlessly integrate it into their daily routines.
In my opinion, innovative use of cutting-edge technology appears interesting, but if it is not useful to people or is difficult to understand, it is not a good idea.
Using technology creatively, on the other hand, is a fantastic innovative idea. which can improve people's lives by addressing their pain points.
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2022年，ECI Awards 本著“科技向善，賦能公益”的NPO組織理念，在原有的“模式創新”“產品創新”“營銷創新”“AI創新”以及“管理創新”五個類別以外，全新增設“公益創新”賽道，用于表彰公益的突破性創意傳播、創新技術和問題解決方案，包括但不限于：廣告、傳播、演講、行為藝術、工具、產品、模型、平臺等，以及利用新的科技進行的公益創新活動。誠邀各方參與報名，以創新賦能公益，共同推動社會前行！
目前「MarTech營銷技術創新」「元宇宙產業創新」等賽道已全面上線，新增「新消費創新力榜單」等賽道。誠邀各單位機構踴躍報名，歡迎各方合作創建與推廣！
ECI Awards 2022賽季正式開始
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