披襟斬紅｜25Hours*獲2021LIA倫敦國際華文創意獎
2021年LIA中國創意大獎于11月22日圓滿落幕。這是全球第一個真正認可中國創意的廣告創意獎，也是代表中國創意力量的世界最高獎項。
25Hours*的《為家鄉種希望》有幸獲得平面類銅獎，這是一個讓公益真正發揮力量的營銷項目。騰訊99公益日致力于喚起公眾投身于公益事業的意識。在大城市工作的我們，心里始終關切著家鄉，這個項目作為一個契機，讓每個人都可以為家鄉種下希望的種子，用實際行動為家鄉公益助力。家不僅是我們的避風港，更是中國人的精神歸宿。
The 2021 LIA Chinese creativity awards was successfully concluded onNovember 22nd.It is the first advertising Creativity Award in the world that trulyrecognises Chinese creativity,and it is also the world's top award for Chinese creativity.
25Hours* took home the bronze award in print on HOPE FOR HOMETOWN. This is an effective marketingproject. Tencent 99 Charity Day is dedicated to arousing thepublic awareness of making contribution to the public good. People working inthe mega city but always still care about their hometown. This particularproject is a window for everyone to make wish for their hometown and helprealise their wishes with actual effort. Home is not just a place for shelterbut a value for Chinese.
25Hours*
銅獎-平面廣告-為家鄉種希望
LIA素以創意力量著稱，代表了我們以專業水平、創意精神和創新勇氣推動行業向前發展的價值追求。25hours有幸摘得其中一獎，但這只是一個開始，我們將繼續努力做出更好的、獨一無二的創意。
25 Hours*Bronze - print - HOPE FOR HOMETOWNLIA’s wins are known forthe strength of ideas, and represent the kind of expert craft, inspiredinnovation and creative bravery that drive our industry forward. 25hours ishonoured to be part of it. It’s just the beginning and we will still strive forthe best creative, bar none.
倫敦國際（LIA）華文創意獎是唯一一個表彰世界頂尖華文創意的全球獎項，由倫敦國際大獎創立，旨在打破文化和語言的界限，發掘更多構思、撰寫和制作都十分優秀的華文創意作品。
倫敦國際華文創意獎的評審團由世界頂級華語創意人組成，所有參賽作品都將按照與倫敦國際全球獎項同樣的標準進行評審。獲勝者將獲得令人夢寐以求的紅色雕像獎杯——同樣沿用倫敦國際全球獎杯的標志性設計。此外，倫敦國際華文創意獎的獲獎者還將被列入亞洲創意排行榜。
LIAChinese Creativity is the only global award show that celebrates the very bestof Chinese-language creativity.
Establishedby London International Awards, LIA Chinese Creativity expands our legacy torecognise world-class advertising ideas conceived, written and produced in oneof the world’s most prominentlanguages – Chinese.With a high-calibre panel of the world’s top Chinese-speaking creatives, allentries will be judged to the same international standards as the LIA globalshow. Winners will be awarded a coveted Red Statue—thesame iconic statue as the LIA Global Statue.What’smore, LIA Chinese Creativity winners are also included in Campaign Brief Asia’s Creative Rankings.
案例回顧
獲獎作品：為家鄉種希望-騰訊公益
獲得獎項：平面廣告 - LIA 中國
品牌：騰訊99公益日
CASE RECAP
獲獎作品：HOPE FOR HOMETOWN - Tencent Charity
獲得獎項：Print - LIA China
品牌：Tencent 99 Giving Day
我們是25hours
多花一個小時思考、去研究
你就會比別人得到更多
始終保持著對廣告的深度思考和不斷探索
堅持用創意方法替客戶解決問題
用創意創造商業價值
商務合作
廣州：
13917882576
Alvin.yim@25hourad.com
上海：
021-34686869
pacyzhany@25hourad.com
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