Isobar named Best Workplaces for Innovators by Fast Company

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舉報 2021-08-05

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Fast Company announced its third annual Best Workplaces for Innovators list, honoring businesses and organizations that demonstrate a deep commitment to encouraging innovation at all levels. Isobar came in at as finalist in it’s Best Workplaces for Innovators list.

The 2021 Best Workplaces for Innovators ranks 100 winners from a variety of industries around the world, including computer science, biotech, consumer packaged goods, nonprofit, education, financial services, cybersecurity, and engineering. Working together, Fast Company editors and researchers scored nearly 1,500 applications, and a panel of eight eminent judges reviewed and endorsed the top 100 companies. The 2021 awards feature workplaces from around the world with Google, Samsung, Mattel, IBM, General Motors, Moderna, and many others included.

We are delighted to be recognised by Fast Company for the innovative culture and creative expertise within Isobar. Innovation has been at the heart of our agency for many years, and today, more than ever, brands are looking for a powerful vision for the future that (re)defines who they are, supported by a digital design system that delivers that vision. We are proud of our global community of 8000+ connected talents whose mindset of Invent, Make, Change, driven by curiosity, craft and continuous pursuit of improvement has been recognised for transforming our clients’ businesses for growth like never before.

Since the genesis of Isobar in 2004, the agency has cultivated a culture of innovation and design. The agency has a track record of disruptive creative, proved by global award-winning work including Volkswagen Road Tales, Aeronaut, KFC Christmas Pocket Stores, Boss Touch & Go and Cadillac Live Store. More recently, as part of dentsu international the agency partnered with Malaria No More to launch the Draw The Line Against Malaria campaign, bringing together pop culture, art and technology to fight mankind's oldest and deadliest enemy: malaria.

In China, we make the trendy virtual experience more social but same human, powered by CG immersive virtual live streaming technology developed by VeryStar, an Isobar company. We can not only set up CG virtual studio for product launch or live-stream shopping but also customize the way of product presentation and brand storytelling. The first self-developed and self-owned virtual idol/anchor/brand mascot developed by Isobar is called Kira and has been specifically created for brands looking to tap into a youth audience for the growing Chinese ACGN (animation, comic, game, and novel) market with a population of almost 400 million.

Kira, virtual idol created by VeryStar, an Isobar company

“These leaders and teams created cultures of innovation and sustained them, even as remote work extended into 2021,” says Stephanie Mehta, editor-in-chief of Fast Company. “This newest list of the Best Workplaces for Innovators honors those organizations that found ways to collaborate and invent despite the challenges posed by the pandemic, ensuring employees were at the forefront.”

To see the complete list, click 'Read More'.

ABOUT FAST COMPANY

Fast Company is the world’s leading progressive business media brand, with a unique editorial focus on innovation in technology, ethonomics (ethical economics), leadership, and design. Written for, by, and about the most progressive business leaders, Fast Company and FastCompany.com inspire readers and users to think beyond traditional boundaries, lead conversations, and create the future of business.

ABOUT ISOBAR

Isobar is dentsu’s global creative agency focusing on building a differentiated offering around Strategy and Innovation, Product and Experience, Brand Design & Systems and Comms & Content. Isobar crafts distinctive brands and innovative experiences for a connected future. We work on the intersection of brand creativity and experience design to bridge the gap between a brand promise and the experience it offers to customers, employees and communities. Over the last three years, Isobar has won 400 global awards, including 6 D&AD Pencils and 7 Cannes Lions, and was named a Leader in the Gartner ‘Magic Quadrant for Global Marketing Agencies‘ for the seventh consecutive time. As one of the transformation forces in Isobar and dentsu, Isobar China Group is not only the winner of gold Cannes Lions in the Creative eCommerce category, LIA, Spikes Asia gold, but also Digital Creative and Digital Media Agency of the Year at the ROI Festival, and No.1 of Effie Greater China’s Most Effective Agency Network.

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