2021中國時尚業數字化零售國際峰會
【關鍵詞】時尚業、數字零售、數字供應鏈 、奢侈品零售、商店體驗、品牌滲透率、O2O
新冠肺炎疫情襲來，讓靠客流帶動的時尚零售業陷入“速凍時期”，服裝鞋業、化妝品、珠寶首飾等細分領域都正在承受著巨大壓力，企業被迫加快線上渠道的布局，構建全渠道營銷體系，進一步深化線上線下融合，進行數字化轉型。同時，消費者偏好、渠道結構和競爭優勢也發生了結構性變化，線上電商與數字化成為生意重啟與獲勝的關鍵，如何順應流行趨勢驅動品類與貨品增長，如何處理好新品心智與促銷心智，如何建立高效的線上專屬的商品和營銷策略等，都是時尚行業品牌極度關注的要點。零售數字化的本質是以消費者為驅動，利用大數據和新技術進行產業鏈全面數字化升級，通過線上線下一體化最終實現效率與體驗的提升。
本屆峰會將聚焦時尚零售行業發展的“新常態”，將以“數字化供應鏈、數字化運營、數字化渠道與數字化營銷”為主旨，圍繞重構零售的成本、效率、體驗等熱門話題進行深入探討，與國內外品牌商、零售商、平臺商、咨詢公司、技術服務提供商等共同探討中國時尚零售業發展的最佳實踐案例，幫助時尚業者全面制勝零售數字化時代，從容應對“新常態”下的機遇和挑戰。
會議熱點話題:
? 2021時尚業零售新洞察：疫情下時尚業零售策略的轉變
? 中國服裝企業的探索與實踐：數字化零售
? 數字化零售時代，如何進行端到端的數字化供應鏈建設
? 如何為消費者提供無差別的購物體驗，打造數字化的全渠道策略
? 解鎖奢侈品零售創新之道
? 重新思考零售-個性化數字技術增強商店體驗
? 案例分享：時尚品牌的零售供應鏈創新與實踐
? 數字化零售平臺：如何利用數字化技術建立透明且以客戶為中心的供應網絡
? ……
峰會時間：2021年6月23日-24日
大會地點：中國 -上海
更多本次峰會詳細內容，請登錄官方網站：
http://www.ecvinternational.com/event/en/FashionDigitalRetailSummit
聯系人: Ciking Zhao
郵箱：cikingz@ecvinternational.com
The outbreak of the Covid-19 pandemic has plunged the fashion retail industry which is driven by customer flow into a "frozen period." The apparel and footwear, cosmetics, jewelry and other sub-sectors are under tremendous pressure. Enterprises are forced to accelerate the layout of online channels and build the omni-channel marketing and retail system further deepened online and offline integration and carried out digital transformation. At the same time, consumer preferences, channel structure and competitive advantages have also undergone structural changes. E-commerce and digitalization have become the key to business restart and success. How to adapt to popular trends to drive category and product growth, and how to deal with new product minds and promotional minds, how to establish efficient online exclusive products and marketing strategies, etc., are the key points of the extreme attention of fashion industry brands. The essence of retail digitalization is driven by consumers, using big data and new technologies to carry out a comprehensive digital upgrade of the industrial chain, and ultimately achieve efficiency and experience improvement through online and offline integration.
This summit will take place both ONLINE and in-person and focus on the "new normal" in the development of the fashion retail industry, and will focus on "digital supply chain, digital operation, digital channels and digital marketing" as the main subject, and will conduct in-depth discussions on the cost, efficiency, experience and other hot topics of reconstructing retail , to discuss the best practices of China's fashion retail development with domestic and foreign brands, retailers, platform providers, consulting companies, technology service providers, etc., to help fashion industry fully win in the retail digitalization era, and calmly respond to the new opportunities and challenges in the era of “new normal".
Highlights:
l atest Insights of Fashion Retail 2021：Revolution and Transformation of Fashion Retail Strategy Under the COVID-19 Pandemic
l Best Exploration Practice and of Chinese Apparel Enterprise: Digital Retail
l In the Digital Retail Era, How to Build an End-to-end Digital Supply Chain?
l How to Provide Fashion Consumers with a Seamlessly Integrated Shopping Experience and Create the Digital Omni-channel Strategy
l Digital Retail Innovation of Luxury Brands in China
l Rethink Retail-Personalized Digitally-enhanced Store Experience
l Case Study：Retail Supply Chain Innovation and Practice of Fashion Brands
l Digital Retail Platform: How to Use Digital Technologies to Establish a Transparent and Customer-centric Supply Network
l ……
Speakers:
l Bain & Company
l HLA
l Fossil Group
l Michael Kors
l Burberry
l Swarovski
l Under Armour
l Xiaohongshu
l ……
Summit time: June 23-24, 2021
Venue: Shanghai, China
More details, please visit our official website:
http://www.ecvinternational.com/event/en/FashionDigitalRetailSummit
Contact Us:
Ciking Zhao
E-Mail: cikingz@ecvinternational.com
About ECV International
ECV International is a leading organizer and contractor of high-end international business events in Asia, with nearly 200 professionals in industrial research and event planning & execution. Every year, we hold around 40 high-level international summits involved in the fields of vehicle, retail, textile, footwear, IoT, New Science & Technology industry, etc.
We have served more than half of the Fortune 2,000 companies, and every year more than 6,000 delegates from multinational enterprises, specialized organizations and creative companies take part in our events, i.e. Daimler, GE, Adidas, Coca-Cola, Alibaba, ABB, etc.
Our mission is to provide professional services to connect and inform the stakeholders who would be able to shape the industry landscape in the future and to create more value for our clientele through our efforts to help them seize opportunities, meet challenges and achieve sustainable development on a global basis.
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