第十一屆中國數字營銷與電商創新峰會
【關鍵詞】數字營銷、私域流量、品牌體驗、數據化、數據運營、電商、新時代爆品、網紅經濟、KOL、品效合一
2020新冠疫情爆發，中國乃至全球進入一種“新常態”，線上直播、短視頻+電商、微信+小程序等新興渠道不斷發力，社區團購、到家生活等線上線下深度融合。新消費環境下，Z世代成為電商核心購物群體，小鎮青年、銀發一族需求不斷放大。數字化加持下，品牌加速提高品牌用戶增量，激活存量；提升品牌與消費者數字化互動，深化運營品牌資產，化“流量”為“留量”。
本次會議將采用「線下私享+線上直播」的方式圍繞消費者數字化互動、電商新格局、社交營銷、內容營銷、KOL種草、電商直播、智慧零售、全域運營等熱點話題，與國內外平臺商、咨詢公司、品牌商、零售商、技術服務商等共同探討中國數字營銷與電商發展最佳實踐案例，助力品牌商及零售商在不確定的市場環境中挖掘新的品牌增長。
會議熱點話題:
? 2021中國消費行業最新洞察
? 共情Z世代——玩轉Z世代圈層營銷
? 深耕社群私域流量，玩轉DTC, 打造深度品牌體驗
? 私域流量數據化運營的最佳落地方案與案例分享
? 數字賦能，提升品牌電商全域運營效率
? 品牌如何打造新時代爆品，汲取網紅經濟新紅利
? 玩轉電商直播與KOL，有效促成品效合一
? 數據賦能品牌激活存量，提升消費者生命周期
? ……
峰會時間：2021年4月26日-27日
大會地點：中國 -上海
更多本次峰會詳細內容，請登錄官方網站：
http://www.ecvinternational.com/DigitalMarketing&Ecommerce
聯系人: Ciking Zhao
郵箱：cikingz@ecvinternational.com
Due to the outbreak of COVID-19 in 2020, China and even the world entered a “New Normal”. Online live streaming, short-video + e-commerce, Wechat + mini program and other emerging channels have achieved constant breakthroughs. Community group buying, home delivery service and other online and offline activities realized deep integration. Against the new environment of consumption, Z generation has become the core consumption group in e-commerce. A growing need of online shopping is clear to see among small-town young people and the retired. With the application of digital technologies, brands are accelerating to improve their number of consumers and activate existing customers; improve digital interaction between brands and consumers, deepen brand asset operation and change “traffic” into “retention”.
This conference will take place both ONLINE and in-person and focus on hot topics such as digital interaction, new patterns of e-commerce, social marketing, content marketing, KOL promotion, e-commerce live-streaming, intelligent retail, omni-Channel operation, discuss the best practices of China's digital marketing and e-commerce development together with domestic and foreign platform operators, consulting companies, brands, retailers, technical service providers and so on, and help brands to tap new opportunities of development against uncertain market environment.
Highlights:
l The Latest Insight on 2021 China Consumer Industry
l Resonance with Z Generation - Making Good Use of Circle Marketing among Z Generation
l Deepen into Private Traffic of Community, Take Full Advantage of DTC and Create In-Deep Brand Experience
l Case Sharing on Data Driven Operation for Private Traffics
l Digitization Empowers and Improves the E-commerce Omni-operation Efficiency of Brands
l How to Create Hot Items in the New Era and Take Advantage of Internet Celebrity Economy
l Make Full Use of Live Commerce and KOL to Promote Real Integration of Brand Reputation and Sales Volume
l ……
Attendees:
l President/Vice-president/CEO/COO
l CMO/VP Marketing/Marketing Director
l CDO/CIO/IT Director/PM for Digital Transition
l E-commerce/Sales/Marketing Director
l General Manager/Director/ New Retail Leader
l Superior of International Sales/BD
l Director/Manager of Digital Marketing
l ……
Time: April 26-27, 2021
Venue: Shanghai, China
More details, please visit our official website:
http://www.ecvinternational.com/DigitalMarketing&Ecommerce
Contact Us:
Ciking Zhao
E-Mail: cikingz@ecvinternational.com
About ECV International:
ECV International is a leading organizer and contractor of high-end international business events in Asia, with nearly 200 professionals in industrial research and event planning & execution. Every year, we hold around 40 high-level international summits involved in the fields of vehicle, retail, textile, footwear, IoT, New Science & Technology industry, etc.
We have served more than half of the Fortune 2,000 companies, and every year more than 6,000 delegates from multinational enterprises, specialized organizations and creative companies take part in our events, i.e. Daimler, GE, Adidas, Coca-Cola, Alibaba, ABB, etc.
Our mission is to provide professional services to connect and inform the stakeholders who would be able to shape the industry landscape in the future and to create more value for our clientele through our efforts to help them seize opportunities, meet challenges and achieve sustainable development on a global basis.
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