2020中國“Social +”數(shù)字營銷創(chuàng)新峰會
關(guān)鍵詞：數(shù)字營銷、智慧零售、社交媒體營銷、品牌跨界營銷、KOL營銷、新零售與新制造、數(shù)據(jù)營銷、AI、社群運(yùn)營、私域流量
疫情當(dāng)下，中國消費(fèi)市場進(jìn)入“新常態(tài)”，企業(yè)被迫加速推進(jìn)數(shù)字化、在線化。2020年下半年及未來一段時(shí)間，企業(yè)將進(jìn)入舉步維艱的復(fù)蘇之路。直播帶貨、微信公眾號/小程序、社群、社交拼購等社交平臺和渠道成為企業(yè)獲取流量的新賽道。如何迎接云端經(jīng)濟(jì)“新常態(tài)”，搭建數(shù)字化新基建，通過內(nèi)容營銷到私域運(yùn)營的布局，依靠“創(chuàng)意智能”、直播、短視頻、社群運(yùn)營等載體盤活流量、提升轉(zhuǎn)化，將是企業(yè)需要共同攻克的難題。
本次峰會將采用 「線下私享+線上直播」的方式圍繞 “疫情后的消費(fèi)者行為洞察”、“社交電商”、“私域流量運(yùn)營” “直播電商”、“社交營銷”、KOL種草、“短視頻營銷”、“內(nèi)容營銷”等熱點(diǎn)話題，與國內(nèi)外平臺商、咨詢公司、品牌商、零售商、技術(shù)服務(wù)商等共同探討中國數(shù)字營銷與電商發(fā)展最佳實(shí)踐案例，助力在企業(yè)不確定環(huán)境中乘風(fēng)破浪。
會議熱點(diǎn)話題：
全球疫情重構(gòu)消費(fèi)品市場格局
云端“新常態(tài)”下的私域構(gòu)建，搶占品牌增長新機(jī)遇
數(shù)字化營銷新基建，構(gòu)筑品牌營銷新勢力
社交時(shí)代，品牌如何玩轉(zhuǎn)“Z世代” 營銷，實(shí)現(xiàn)逆勢增長
“新常態(tài)”下的品牌CRM生態(tài)建設(shè)
搭建私域流量池，玩轉(zhuǎn)社群營銷
CRM+小程序+社交零售，搭建私域零售閉環(huán)，重構(gòu)品牌新增長
KOL種草營銷助力品效合一
數(shù)字化助品牌“去網(wǎng)紅化”, 重塑品牌影響力
引領(lǐng)社交媒體新浪潮，創(chuàng)新品牌營銷新通路
社交時(shí)代，品牌如何實(shí)現(xiàn)從內(nèi)容營銷到私域運(yùn)營的布局，依靠“創(chuàng)意智能”盤活流量，實(shí)現(xiàn)增長
峰會時(shí)間：2020年11月19日-20日
大會地點(diǎn)：中國上海
大會主辦方：上海希為 ECV International
主辦方將提供：
2天會議同聲傳譯設(shè)備
紙質(zhì)會刊、APP電子語音材料
2天五星級酒店自助午餐券、茶歇以及五星級酒店提供的所有茶點(diǎn)
更多本次峰會詳細(xì)內(nèi)容，請登錄官方網(wǎng)站：http://www.ecvinternational.com/ChinaSocial+DigitalMarketingInnovationSummit2020/cn.html
聯(lián)系人：Ciking Zhao
電話：+86 21 8026 0707-803
郵箱：cikingz@ecvinternational.com
關(guān)于ECV International
上海希為（ECV International）是亞洲領(lǐng)先的國際高端商業(yè)峰會及活動的主辦和承辦機(jī)構(gòu)，擁有近 200位行業(yè)研究及活動策劃、運(yùn)營專家，每年在全球舉辦約40場高端國際峰會，涉及零售、汽車、紡織、鞋業(yè)、物聯(lián)網(wǎng)、新科技等行業(yè)。
我們?yōu)槌^半數(shù)的財(cái)富 2,000 強(qiáng)企業(yè)提供專業(yè)的商業(yè)會議及咨詢服務(wù)，每年有超過 6,000 位來自戴姆勒、通用電氣、阿迪達(dá)斯、可口可樂、阿里巴巴、ABB等跨國公司、專業(yè)機(jī)構(gòu)及創(chuàng)新企業(yè)的決策人參加我們的會議和活動。我們的使命是通過提供專業(yè)服務(wù)幫助客戶抓住發(fā)展機(jī)遇、迎接挑戰(zhàn)、實(shí)現(xiàn)全球范圍內(nèi)的可持續(xù)發(fā)展，進(jìn)而影響行業(yè)格局，引領(lǐng)行業(yè)未來
China “Social +“Digital Marketing Innovation Summit 2020 Will be Held in Shanghai
Keywords:digital marketing, smart retail, social media marketing, brand cross-border marketing, KOL marketing, new retail and new manufacturing, data marketing, AI, community operations, private traffic operation
In the current situation where COVID-19 is rapidly spreading, China's consumer market has entered a "new normal", where companies are forced to accelerate its business operation digitally and online. In the second half of 2020 and for some time to come, companies will enter a difficult recovery path. E-commerce live streaming, WeChat Official Account/mini-programs, community, social pooling, etc. have become a new track for enterprises to do business. It would be a common challenge for companies to meet the "new normal" of the cloud economy and build a new digital infrastructure via content marketing to the private operation, relying on "creative AI", live streaming, short video, community operation and other carriers to revitalize flow and improve conversion.
This summit will take place both ONLINE and in-person and focus on "insight on post-epidemic consumer behaviors", "social e-commerce", "private traffic operation" "E-commerce live-streaming", "social marketing", “KOLs”, "short-video marketing", "content marketing"…and discuss the best practices of digital marketing and e-commerce development in China along with domestic and foreign platform businesses, consulting companies, brands, retailers, technical service providers, etc. to help ride the waves in the uncertain environment of enterprises.
Highlights:
l Global epidemic reconstructs the consumer goods market structure
l Private domain construction under the "new normal" in the cloud economy, seizing new opportunities for brand growth
l Digital marketing new infrastructure boosts build a new brand marketing force
l How can brands do "Generation Z" marketing and achieve growth against the trend in the social era
l The Ecological Construction of Brand CRM under the "New Normal"
l How to build the private domain traffic pool and play social marketing
l CRM+ Mini-programs+ social retail, build a private retail closed loop and reconstruct brand new growth
l KOL stimulating purchasing desire drives combining product effectiveness
l Digitalization empower brands "de-influencer" and reshape brand influence
l Leading the new wave of social media and innovate new channels for brand marketing
l How brands can achieve the layout from content marketing to private domain operations, rely on "creative AI" to revitalize traffic and achieve growth in the social era
Attendees:
l President/Vice-president/CEO/COO
l CMO/Vice-president of Marketing/Marketing Director
l Ecommerce/Sales/Marketing Director
l Brand/Product Leader
l New Retail General Manager /Director/Leader
l CDO/CIO/IT Director/ Digital Transformation Project Leader
l Social Media Director/Manager
l Digital Marketing Director/Manager
Time: Nov. 19-20, 2020
Venue: Shanghai, China
Organizer: ECV International
We will provide:
Simultaneous interpretation device for 2-day conference
Brochure, recording materials
five-star buffet lunch coupons, tea breaks and all refreshments
More details, please visit our official website:http://www.ecvinternational.com/ChinaSocial+DigitalMarketingInnovationSummit2020/cn.html
About ECV International
ECV International is a leading organizer and contractor of high-end international business events in Asia, with nearly 200 professionals in industrial research and event planning & execution. Every year, we hold around 40 high-level international summits involved in the fields of vehicle, retail, textile, footwear, IoT, New Science & Technology industry, etc.
We have served more than half of the Fortune 2,000 companies, and every year more than 6,000 delegates from multinational enterprises, specialized organizations and creative companies take part in our events, i.e. Daimler, GE, Adidas, Coca-Cola, Alibaba, ABB, etc.
Our mission is to provide professional services to connect and inform the stakeholders who would be able to shape the industry landscape in the future and to create more value for our clientele through our efforts to help them seize opportunities, meet challenges and achieve sustainable development on a global basis.
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