2020 ONE SHOW全球創意積分排名公布
紐約,6月24日,國際頂尖創意、設計領域非營利機構The One Club for Creativity根據2020 One Show國際創意獎的獲獎積分情況公布了本年度全球創意積分排名榜。本年度全場大獎獲獎作品Burger King “Moldy Whopper”的創作公司DAVID Miami 積分位居全球榜首,成功斬獲2020年度全球最佳代理公司稱號。在亞太區,Cheil Hong Kong憑借其代表作,為Chupa Chups (Snack To Home Limited) 創作的“A Sweet Escape”斬獲亞太區創意代理公司榜首。
MOLDY WHOPPER
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client: Burger King
A Sweet Escape
Agency: Cheil / Hong Kong
Client: Chupa Chups (Snack To Home Limited)
“面對全球疫情狀況,包括戛納在內的許多國際創意獎項都決定取消了今年的獎項。但是The One Club for Creativity作為非營利機構,我們知道必須堅守我們的使命,去支持全球創意行業、用金鉛筆去嘉獎那些偉大的或者給予人們啟發的優秀創意。” The One Club for Creativity首席執行官 Kevin Swanepoel談到。“同時,我們也相信這個由全球超過200位創意領袖所組成的評審團評選出的獲獎結果,將為行業帶來一個衡量創意卓越程度的全球標準和參考。”
以下為2020 One Show全球創意積分排名情況:
2020 One Show全球創意代理公司TOP 20:
The One Show Global Top 20 Agency Rankings:
1. DAVID Miami
2. McCann New York
3. INGO Stockholm
4. Publicis Bucharest
5. Scholz & Friends Berlin
6. FCB Canada Toronto
7. FCB Chicago
8. BBDO New York
9. Goodby Silverstein & Partners San Francisco
10. TBWA\Media Arts Lab Los Angeles
11. BBDO Toronto
12. Droga5 New York
13. FCB/SIX Toronto
14. DAVID Madrid
15. FCBX Chicago
16. Arnold Worldwide Boston
17. Jung von Matt Hamburg
18. Cheil Hong Kong
19. BETC Paris
20. McCann Tel Aviv
2020 One Show亞太區創意代理公司TOP 10:
The One Show 2020 APAC Top 10 Agency Rankings:
1. Cheil Hong Kong
2. Dentsu Tokyo
3. DDB Sydney
4. Ogilvy Shanghai
5. Cheil Peng Tai Beijing
6. Mango Communications Sydney
7. TBWA\Hakuhodo Tokyo
8. Geometry Ogilvy Japan Tokyo
9. Grey Tokyo Shibuya-ku
10. Colenso BBDO Auckland, DDB Group New Zealand Auckland (tied)
2020 One Show全球客戶/品牌TOP 10:
The One Show 2020 Global Top 10 Client/Brand Rankings:
1. Burger King
2. Microsoft
3. The Female Company
4. Apple
5. Google AL/Canadian Down Syndrome
6. Illinois Council Against Handgun Violence
7. Regent Park School of Music
8. Black & Abroad
9. IKEA
10. March For Our Live
2020 One Show全球制作公司TOP 10:
The One Show 2020 Global Top 10 Production Company Rankings:
1. Smuggler
2. Framestore
3. Pulse Films
4. The Mill
5. Sanctuary
6. Revolver/Will O’Rourke
7. UNIT9
8. Markenfilm
9. a52
10. Work Editorial
2020 One Show全球內部代理公司TOP 10:
The One Show 2020 Global Top 10 In-House Agency Rankings:
1. Spotify In-House New York
2. Chobani New York
3. The Walt Disney Company Latin America-National Geographic S?o Paulo
4. BBC Creative London
5. R+D Productions Toronto, Vancouver, Montreal
6. draftLine New York
7. The New York Times New York
8. Disney Yellow Shoes Orlando
9. Google Creative Lab New York
10. RT Moscow
2020 One Show全球公司網絡TOP 10:
The One Show 2020 Global Top 10 Network Rankings:
1. Ogilvy
2. FCB Global
3. McCann Worldgroup
4. BBDO Worldwide
5. TBWA Worldwide
6. Commarco
7. DDB Worldwide
8. Accenture Interactive
9. DAS
10. Dentsu
2020 One Show全球集團公司TOP 10:
The One Show 2020 Global Top 10 Holding Company Rankings:
1. Interpublic Group
2. WPP
3. Omnicom Group
4. Publicis Groupe
5. Accenture
6. Havas
7. Dentsu Group
8. Cheil Worldwide
9. MDC Partners
10. Hakuhodo DY Holdings
2020 One Show全球創意案例TOP 10:
The One Show 2020 Highest Ranked Work:
1. “Moldy Whopper” for Burger King by INGO Stockholm with DAVID Miami and Publicis Bucharest
2. “The Tampon Book: a book against tax discrimination” for The Female Company by Scholz & Friends Berlin
3. “Project Understood” for Google AI/Canadian Down Syndrome by FCB Canada Toronto
4. “Changing the Game” for Microsoft by McCann New York
5. “Parkscapes” for Regent Park School of Music by BBDO Toronto with with Flare BBDO Toronto
6. “Go Back to Africa” for Black & Abroad by FCB/SIX Toronto
7. “Stevenage Challenge” for Burger King by DAVID Miami with DAVID Madrid
8. “Bounce” for Apple by TBWA\Media Arts Lab Los Angeles
9. “Generation Lockdown” for March For Our Lives by McCann New York
10. “Lessons in Herstory” for Daughters of the Evolution by Goodby Silverstein & Partners with GS&P Social, both San Francisco
完整版排名及積分情況查看,請至:https://www.oneclub.org/awards/theoneshow/-archive/agency/2020/all
2020 One Show國際創意獎一共收到了來自全球71個國家和地區的共19,688件作品。本年度全部評審工作于線上舉行,但是依舊保證了One Show一貫嚴格的評審標準,最終僅有552件創意作品獲得鉛筆獎項。
所有的獲獎作品可以通過The One Club for Creativity最新線上創意案例網站觀看 點擊查看
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