BEDWIN & THE HEARTBREAKERS 委任 F(x)Lab 為其數(shù)字產(chǎn)品合作伙伴

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舉報(bào) 2020-04-26

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近期，東京街頭品牌 BEDWIN & THE HEARTBREAKERS 委任 F(x)Lab 為其數(shù)字產(chǎn)品研發(fā)合作伙伴，構(gòu)筑以微信小程序?yàn)橹仡^的數(shù)字產(chǎn)品體系。

BEDWIN & THE HEARTBREAKERS, a Tokyo label of streetwear, recently appointed F(x)Lab as its digital product research and development partner. This cooperation aims to construct a digital product system for BEDWIN & THE HEARTBREAKERS with WeChat Mini Program as the focus.

About BEDWIN & THE HEARTBREAKERS

BEDWIN & THE HEARTBREAKERS 是東京 DLX 集團(tuán)旗下的男裝品牌，由設(shè)計(jì)師渡邊真史（Masafumi “Bebetan” Watanabe）于 2003 年創(chuàng)立。品牌每個(gè)系列的設(shè)計(jì)靈感源自傳統(tǒng)美式男裝，融合日本設(shè)計(jì)和西方風(fēng)格，深受 20 世紀(jì) 50 至 90 年代美國(guó)文化的影響，是日本最早將街頭風(fēng)和定制男裝相結(jié)合的品牌之一。自創(chuàng)立起，BEDWIN & THE HEARTBREAKERS 在全球范圍內(nèi)收獲了龐大的粉絲群，并與 adidas Originals, Converse, The North Face 以及 Stüssy 等品牌進(jìn)行了聯(lián)名合作。

BEDWIN & THE HEARTBREAKERS is a Japanese menswear label created under umbrella company DLX Tokyo. BEDWIN was founded and designed by Masafumi “Bebetan” Watanabe in 2003. Known for its designs inspired by traditional American menswear, each collection blends Japanese design and Western styling, drawing influences from Americana of the 1950’s and 1990’s, as well as being one of the first brands in Japan to combine streetwear and tailored menswear. Since then, the brand has built up a strong fanbase worldwide and has collaborated with the likes of adidas Originals, Converse, The North Face and Stüssy.

? BEDWIN & THE HEARTBREAKERS

About F(x)Lab

F(x)Lab 是國(guó)內(nèi)領(lǐng)先的專注于新奢侈品牌數(shù)字化服務(wù)的機(jī)構(gòu)。

F(x)Lab is a leading digital strategy agency dedicated for new luxury brands in China.