改變創意人命運，從贏得一支金鉛筆開始
One Show金鉛筆獎是世界上享譽盛名的廣告獎之一，贏得一支鉛筆對于廣告創意人來說是莫大的榮譽，這不僅代表著對于創意的最高認可，幫你獲得客戶的青睞之余，還會大大提高作品和公司的國際影響力。
The One Show is the world’s most prestigious advertising awards show. Winning a pencil is a great honor for creatives. It not only represents the highest recognition of creativity and helps you gain the favor of customers, but also greatly enhances the international influence of works and company.
但這支充滿含金量的鉛筆也是公認最難獲得的創意獎項。于是在今年，One Show索性“邀請”了一位薩滿法師來為大家奪得金鉛筆而祈福。One Show拍攝了一支創意有趣的征稿視頻，視頻中一位薩滿法師正在收集大家投遞的作品，并為每件作品施法，祈福這些作品可以獲得一支難得的鉛筆獎。
But the One Show is also considered to be the hardest advertising award. So this year, One Show "invited" a Shaman to pray for everyone's work. We filmed a creative and interesting call for entry video. A Peruvian Shaman is collecting the works submitted by the agencies and casting spells on each work, praying for these works to win a pencil.
2020 One Show Call For Entry Video
現實中雖然沒有薩滿法師為作品祈福，但是真正優秀的創意作品一定可以獲得 One Show 鉛筆獎杯的認證，而這也可以影響創意人們的職業生涯。 Although in reality there is no Shaman praying for your work, but the outstanding ideas will definitely win a One Show Pencil, and it will indeed affect the career of the creatives.
改變廣告創意人的命運，從One Show開始，不要錯過獲得金鉛筆的機會！
Enter Now，Change your Destiny！Don't miss the chance to win a golden pencil.
國際頂尖創意、設計領域非營利機構The One Club for Creativity，已正式開啟2020 One Show國際創意獎和第99屆ADC國際設計大獎的征稿，征稿將于2020年1月31日截止。
The One Club for Creativity, a non-profit organization in the world's top creative and design fields, officially launched the One Show 2020 and the ADC 99th Annual Awards. Submission will expire on January 31, 2020.
One Show國際創意獎作為全球最負盛名的創意獎項，其標志性的金鉛筆已成為全球創意人追求的至高榮譽，每年都會吸引全球各大廣告公司及機構參與角逐。全球ADC年度獎旨在表彰在所有學科中創造卓越的工藝、設計和創新。
The One Show is the most prestigious creative award in the world. Its iconic gold pencil has become the highest honor pursued by creatives all over the world. It attracts the world's major advertising companies and institutions every year. The global ADC Annual Awards honors creative excellence in craft, design and innovation across all disciplines.
2016年，Art Directors Club（美術指導俱樂部）與One Show國際創意節的主辦方The One Club for Art & Copy（美術與文案俱樂部）正式合并組成新的全球創意設計非營利協會機構，名為The One Club for Creativity。自此，One Show與ADC同步進行征稿，入圍名單將于2020年4月公布，并在5月的One Show國際創意節中分別舉辦頒獎典禮。
In 2016, Art Directors Club and The One Club for Art & Copy, the organizer of One Show International Creative Festival, formally merged to form a new global creative design non-profit organization called The One Club for Creativity. Since then, One Show and ADC will be open for entries at the same time, the finalists will be announced in April 2020. And awards ceremony will be in the One Show Creative Week in May.
One Show國際評審團公布
Announcing The One Show Jury
One Show國際評審團由The One Club全球理事會經過嚴格的篩選和審議提名，以候選人近年作品、區域影響力和業界口碑三者作為考量標準嚴格遴選，最終發出確認邀請。The One Club為確保獎項的全球性，會保證評審團由來自全球各地區不同文化背景的創意人組成。今年來自超過35個國家的200位創意評審入選評審團將對所有作品進行評選。今年共有12位來自亞洲的評審入選，其中包括3位大中華區評審。
The One Show jury is strictly selected and nominated by The One Club Board of Directors. The candidates are selected strictly based on their work, regional influence and industry reputation in recent years. The jury is composed of creative people from different cultural backgrounds in different regions all over the world, to make sure the result comes out of a global perspective. This year, 200 creative judges from more than 35 countries will be selected into the jury, and The One Club names 12 top creatives from the Asia Pacific Region to judge，Including 3 judges from Greater China.
Adams Fan, founder, CCO, F5, Shanghai
Jennifer Hu, CCO, Ogilvy Taiwan, Taipei
Lili Jiang, GCD, Cheil Hong Kong, Hong Kong
2020年度征稿規則更新情況
New Changes This Year
部分類目細分和合并情況
為了幫助各報獎單位將不同領域的案例可以更精準的投遞進入對應類目當中，本年度One Show國際創意獎進行了類目規劃的調整。部分原涉及較為廣泛的類目在本年度進行了拆分，如原類目：PRINT & OUTDOOR在本年度拆分為：PRINT 和 OUT OF HOME兩個類目。同時，部分類目做了精簡和合并，如SOCIAL INFLUENCER與SOCIAL MEDIA進行了合并。
Separating Disciplines
This year we are separating some of our more expansive disciplines to allow different kinds of work to shine. This includes PRINT & OUTDOOR being split into PRINT and OUT OF HOME.
Bringing Disciplines Together
Conversely, some disciplines just work better together. This year we will be streamlining certain disciplines to make both entering and judging your work even easier. For example, our SOCIAL INFLUENCER discipline is now being merged with our SOCIAL MEDIA discipline.
系列稿作品數量要求調整
本年度系列稿項目將不再規定3-5件單件作品投遞數量的要求，2件及2件以上的系列作品均可被允許按照系列稿作品投遞。
More Flexibility with Campaigns
Remember when campaigns had to be 3–5 elements, leaving two-piece or six-piece campaigns in award show limbo? This year The One Show will be giving you much more flexibility with the number of elements a campaign can have.
重要日期
Key Dates
The One Show和ADC征稿截止日期：
常規截止日期：2020年1月31日
延長截止日期：2020年2月14日
最終截止日期：2020年2月28日
One Show & ADC Deadlines：
Regular Deadline: January 31, 2020
Extended Deadline: February 14, 2020
Final Extended Deadline: February 28, 2020
2020 One Show紐約創意周
2020 One Show Creative Week
2020年One Show紐約創意周于5月11日-15日舉辦，其中包含兩晚的One Show頒獎典禮和一晚的ADC頒獎典禮。除此之外，創意周還包括關注青年創意人的Young Ones頒獎典禮和集聚創意領域最知名的意見領袖的創意峰會。關于創意節期間的精彩內容及最新演講嘉賓將由One Show大中華區辦公室進行持續報道。
The 2020 One Show Creative Week will be held from May 11th to 15th, including two nights of the One Show awards ceremony and one night of the ADC awards ceremony. In addition, Creative Week includes the Young Ones awards ceremony focusing on young creatives and the Creative Summit of the most prominent creative leaders in the field. Highlights during the Creative Week will be continuously reported by the One Show Greater China Office.
申獎咨詢
Application Inquiry
One Show國際創意獎申獎網站/The One Show website：https://www.oneshow.org
ADC國際設計大獎申獎網站/ ADC Annual Awards Website：http://www.adcawards.org
大中華區的廣告公司可以通過The One Club大中華區辦公室進行獎項咨詢，關于支付申報費用可以通過以下兩種方式：線上信用卡支付、線下匯款The One Club 美國總部賬戶。Advertising agencies in Greater China can conduct awards consultations through The One Club Greater China Office. Two ways to pay for fees: credit card payments, offline remittances to The One Club US account.
One Show國際創意獎及ADC國際設計獎作品申報相關問題，請聯系：
For questions related to the One Show 2020 and the ADC 99th
please contact：Vivian Lu +86 15026812859 vivian@oneshow.cn
【關于The One Club for Creativity】
The One Club for Creativity是One Show，ADC年度設計大獎和紐約創意周的主辦方，是全球創意領域最負盛名的非盈利組織。ADC 年度設計大獎嘉獎設計以及相關領域的最佳作品，包括廣告，互動和影片。
【關于One Show】
美國One Show國際創意節及其One Show金鉛筆獎是全世界頂尖的廣告創意節和獎項，總部位于美國紐約。One Show上海國際創意周是由美國One Show國際創意節在大中華區舉辦的頂級區域性國際創意節，邀請了諸多國際頂尖級創意與創新領袖來分享和探討極具前沿的行業話題，涉及設計、產品創新、廣告與傳播、互聯網創新等多個跨界領域，每年舉行一次。設立的獎項將頒出大中華區極具創新力的創意作品。
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