XSocial to launch MBeauté Luxury Cosmetic mCommerce Platform
Being a platform that redefines customers’ seamless shopping experience of luxury cosmetics, MBeauté is positioned to target the extravagant cosmetics industry leveraging the powerfulness of social commerce, coupled with a distinguished white-glove service to meet the personalized requirements of Chinese luxury consumers. As of today, three White Papers analyzing the said market have been published namely including “The Rise and Development of Social Commerce in China” “The Changing Marketing Scene of the Cosmetics and Skincare Market in China” “BOPUS aka Click-and-Collect with Omnichannel”, demonstrating the platform’s high relevance to the changing high-end consumer market.
Going to be launched in early 2020, MBeaute curates content from a unique perspective facilitating brand knowledge transfer from our in-house professional editors to our reader in terms brand culture, story and spirit of global prestige cosmetic brands. It aims to serve as a springboard for these brands to expand their market penetration to the prospective Chinese mainland market.
Being an award-winning marketing intelligence company specializing in cross-border business since 2013, X Social has never ceased her endeavor to expand her business beyond her cross-border content marketing core business. Besides specializing in promoting over 50 renowned brands based in Hong Kong to cross-border travelers, X Social has gradually extended her reach to brands in the APAC regions. Clients currently served by X Social are classified into three main streams namely Skincare and Cosmetics, Travel Retail covering hotels, airlines and outlets at the local airport, etc., as well as major shopping malls.
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