2024年上海國(guó)際廣告獎(jiǎng)揭曉，全場(chǎng)大獎(jiǎng)現(xiàn)場(chǎng)巔峰對(duì)決！
8月30日，2024年上海國(guó)際廣告獎(jiǎng)?lì)C獎(jiǎng)盛典于上海跨國(guó)采購(gòu)會(huì)展中心圓滿落幕，本屆上海國(guó)際廣告獎(jiǎng)案例類共誕生354個(gè)等級(jí)獎(jiǎng)項(xiàng)，包含1個(gè)全場(chǎng)大獎(jiǎng)、29個(gè)金獎(jiǎng)、118個(gè)銀獎(jiǎng)、207個(gè)銅獎(jiǎng)。ESG創(chuàng)新傳播獎(jiǎng)共誕生18個(gè)等級(jí)獎(jiǎng)項(xiàng)，包含1個(gè)全場(chǎng)大獎(jiǎng)、2個(gè)金獎(jiǎng)、4個(gè)銀獎(jiǎng)、11個(gè)銅獎(jiǎng)。
On August 30th, the 2024 Shanghai International Advertising Awards Ceremony successfully concluded at the Shanghai Convention & Exhibition Center of International Sourcing. A total of 354 awards were presented in the Case Study category, including 1 Grand Prize (to be confirmed at the 30th event), 29 Gold Awards, 118 Silver Awards and 207 Bronze Awards. There were also 18 winners in the ESG Innovation Communication Awards, including 1 Grand Prize, 2 Gold Awards, 4 Silver Awards and 11 Bronze Awards.
串聯(lián)世界
Connecting the World
2024年上海國(guó)際廣告獎(jiǎng)面向全球國(guó)家和地區(qū)征集優(yōu)秀的案例，和更多的企業(yè)、品牌、代理公司進(jìn)行對(duì)話。今年共吸引390家公司參與，征集到1321件海內(nèi)外廣告創(chuàng)意作品。隨著上海國(guó)際廣告獎(jiǎng)國(guó)際影響力不斷提升，倫敦與曼谷首次躋身參賽數(shù)前10的城市；上海國(guó)際廣告獎(jiǎng)組委會(huì)也有幸邀請(qǐng)到諸多來自英國(guó)、泰國(guó)、馬來西亞、加拿大、西班牙等國(guó)家的行業(yè)精英參與評(píng)審工作。
The 2024 Shanghai International Advertising Awards invited outstanding cases from countries and regions around the world to engage in dialogue with more companies, brands and agencies. This year, 390 companies participated, submitting 1,321 creative advertising entries from both domestic and international sources. As the international influence of the Shanghai International Advertising Awards continues to grow, London and Bangkok joined the top 10 cities in terms of entries for the first time. The organizing committee was also honored to have many industry elites from countries such as the United Kingdom, Thailand, Malaysia, Canada, and Spain participate in the judging process.
破圈影響
Great Influence
2024年上海國(guó)際廣告獎(jiǎng)首設(shè)全場(chǎng)大獎(jiǎng)大眾投票+現(xiàn)場(chǎng)答辯賽制，全場(chǎng)大獎(jiǎng)候選作品在B站公投，讓廣告更貼近大眾消費(fèi)者，讓更多年輕人感受廣告創(chuàng)意的魅力，候選作品線上累計(jì)瀏覽量破115000次。今年入圍全場(chǎng)大獎(jiǎng)公投的7支候選作品的參賽單位來自老牌本土傳播集團(tuán)、新興代理商、互聯(lián)網(wǎng)公司及品牌方，折射出當(dāng)下廣告業(yè)中堅(jiān)力量、多元營(yíng)銷生態(tài)下的發(fā)展趨勢(shì)與時(shí)代代表性。
For the first time, the 2024 Shanghai International Advertising Awards introduced a public voting + live defense system for the Grand Prize. The shortlisted entries were put to a public vote on Bilibili, bringing advertising closer to the general consumer and allowing more young people to experience the charm of creative advertising. The shortlisted entries for the Grand Prize received over 115,000 views online. entries This year's 7 shortlisted entries for the Grand Prize came from established local communication groups, emerging agencies, internet companies, and brands, reflecting the current main strength of the advertising industry, the development trend under a diverse marketing ecosystem, and the representation of the times.
四強(qiáng)公司代表
前瞻市場(chǎng)風(fēng)向
Forward-looking Market Trends
本年度上海國(guó)際廣告獎(jiǎng)也一直緊貼市場(chǎng)多元需求，把握市場(chǎng)趨勢(shì)脈絡(luò)。今年整合營(yíng)銷賽道、短視頻創(chuàng)意廣告（單條）賽道、內(nèi)容營(yíng)銷賽道表現(xiàn)突出，成為新興熱門TOP3賽道。同時(shí)，值得一提的是“戶外廣告”、“現(xiàn)場(chǎng)活動(dòng)”等新增設(shè)類別躋身于熱門報(bào)賽TOP10。從獲獎(jiǎng)?lì)悇e上來看，創(chuàng)意廣告與實(shí)效營(yíng)銷大類，金獎(jiǎng)數(shù)量穩(wěn)居參賽類別榜首，2024年新設(shè)的新商業(yè)類別中，作品表現(xiàn)強(qiáng)勁，成為今年金獎(jiǎng)?lì)悇e黑馬。
This year, the Shanghai International Advertising Awards continued to closely follow the diverse needs of the market and capture the trends in the industry. The Integrated Marketing category, the Short Video Creative Advertising (Single Ad) category and the Content Marketing category stood out and became the top three emerging popular categories. It is also worth noting that newly added categories such as “Outdoor Advertising” and “Live Events” made it into the top 10 most popular categories. Among the award categories, the number of Gold Awards in the Creative Advertising and Effective Marketing categories remained topping the list. The newly established New Business category in 2024 showed strong performance, becoming the dark horse in the Gold Award categories.
全場(chǎng)大獎(jiǎng)得主：Mountains群玉山
金獎(jiǎng)獲得者
銀獎(jiǎng)獲得者
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