2024年上海國際廣告獎揭曉，全場大獎現場巔峰對決！
8月30日，2024年上海國際廣告獎頒獎盛典于上海跨國采購會展中心圓滿落幕，本屆上海國際廣告獎案例類共誕生354個等級獎項，包含1個全場大獎、29個金獎、118個銀獎、207個銅獎。ESG創新傳播獎共誕生18個等級獎項，包含1個全場大獎、2個金獎、4個銀獎、11個銅獎。
On August 30th, the 2024 Shanghai International Advertising Awards Ceremony successfully concluded at the Shanghai Convention & Exhibition Center of International Sourcing. A total of 354 awards were presented in the Case Study category, including 1 Grand Prize (to be confirmed at the 30th event), 29 Gold Awards, 118 Silver Awards and 207 Bronze Awards. There were also 18 winners in the ESG Innovation Communication Awards, including 1 Grand Prize, 2 Gold Awards, 4 Silver Awards and 11 Bronze Awards.
串聯世界
Connecting the World
2024年上海國際廣告獎面向全球國家和地區征集優秀的案例，和更多的企業、品牌、代理公司進行對話。今年共吸引390家公司參與，征集到1321件海內外廣告創意作品。隨著上海國際廣告獎國際影響力不斷提升，倫敦與曼谷首次躋身參賽數前10的城市；上海國際廣告獎組委會也有幸邀請到諸多來自英國、泰國、馬來西亞、加拿大、西班牙等國家的行業精英參與評審工作。
The 2024 Shanghai International Advertising Awards invited outstanding cases from countries and regions around the world to engage in dialogue with more companies, brands and agencies. This year, 390 companies participated, submitting 1,321 creative advertising entries from both domestic and international sources. As the international influence of the Shanghai International Advertising Awards continues to grow, London and Bangkok joined the top 10 cities in terms of entries for the first time. The organizing committee was also honored to have many industry elites from countries such as the United Kingdom, Thailand, Malaysia, Canada, and Spain participate in the judging process.
破圈影響
Great Influence
2024年上海國際廣告獎首設全場大獎大眾投票+現場答辯賽制，全場大獎候選作品在B站公投，讓廣告更貼近大眾消費者，讓更多年輕人感受廣告創意的魅力，候選作品線上累計瀏覽量破115000次。今年入圍全場大獎公投的7支候選作品的參賽單位來自老牌本土傳播集團、新興代理商、互聯網公司及品牌方，折射出當下廣告業中堅力量、多元營銷生態下的發展趨勢與時代代表性。
For the first time, the 2024 Shanghai International Advertising Awards introduced a public voting + live defense system for the Grand Prize. The shortlisted entries were put to a public vote on Bilibili, bringing advertising closer to the general consumer and allowing more young people to experience the charm of creative advertising. The shortlisted entries for the Grand Prize received over 115,000 views online. entries This year's 7 shortlisted entries for the Grand Prize came from established local communication groups, emerging agencies, internet companies, and brands, reflecting the current main strength of the advertising industry, the development trend under a diverse marketing ecosystem, and the representation of the times.
四強公司代表
前瞻市場風向
Forward-looking Market Trends
本年度上海國際廣告獎也一直緊貼市場多元需求，把握市場趨勢脈絡。今年整合營銷賽道、短視頻創意廣告（單條）賽道、內容營銷賽道表現突出，成為新興熱門TOP3賽道。同時，值得一提的是“戶外廣告”、“現場活動”等新增設類別躋身于熱門報賽TOP10。從獲獎類別上來看，創意廣告與實效營銷大類，金獎數量穩居參賽類別榜首，2024年新設的新商業類別中，作品表現強勁，成為今年金獎類別黑馬。
This year, the Shanghai International Advertising Awards continued to closely follow the diverse needs of the market and capture the trends in the industry. The Integrated Marketing category, the Short Video Creative Advertising (Single Ad) category and the Content Marketing category stood out and became the top three emerging popular categories. It is also worth noting that newly added categories such as “Outdoor Advertising” and “Live Events” made it into the top 10 most popular categories. Among the award categories, the number of Gold Awards in the Creative Advertising and Effective Marketing categories remained topping the list. The newly established New Business category in 2024 showed strong performance, becoming the dark horse in the Gold Award categories.
全場大獎得主：Mountains群玉山
金獎獲得者
銀獎獲得者
銅獎獲得者
獲獎名單如下：
恭喜所有獲獎單位！
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