BBDO/Proximity Live更名為BBDOLive

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舉報 2014-09-09

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2014年9月8日，上海 - 宏盟旗下的BBDO/Proximity live于近日正式更名為BBDOLive（中文名將沿用“天尚”），并啟動全新的企業(yè)識別形象。此次的更名體現(xiàn)了BBDOLive銳意創(chuàng)新的一貫精神，發(fā)展并轉(zhuǎn)型成一家具有為客戶提供綜合性市場傳播服務能力的傳播公司，也標志著其與母公司BBDO將更緊密地攜手合作，共同為客戶提供全方位的市場傳播解決方案。

全新的BBDOLive將運用包括公關(guān)，社交媒體，活動體驗，設計和創(chuàng)意服務等不同傳播手段和渠道的有機結(jié)合，將客戶的品牌體驗完整呈現(xiàn)給消費者。
對于此次的更名以及轉(zhuǎn)型，BBDOLive董事總經(jīng)理Nick Cakebread先生說道：“我們有許多客戶都急迫需求更富創(chuàng)新性的溝通方式。我們將突破市場傳播和營銷傳統(tǒng)的窠臼，為我們的客戶提供強有力的，以結(jié)果為導向的創(chuàng)意。我們的團隊集合了各類具有跨渠道豐富傳播經(jīng)驗的人才，確保我們的創(chuàng)意能被完整而有效地呈現(xiàn)。

BBDO大中華區(qū)總裁兼首席執(zhí)行官Carol Potter女士說到：“我們很高興地宣布BBDOLive的更名。這無疑將進一步提升我們?yōu)榭蛻籼峁┳钔暾⒆钣行У臓I銷與溝通方案的能力。

BBDOLive董事總經(jīng)理Nick Cakebread于2005年加入宏盟集團，2011年加入BBDO/Proximity Live。其他主要管理層成員包括業(yè)務總監(jiān)龔京鳴和設計總監(jiān)Eugene Cheok。兩位都是由2011年起加入公司，和Nick一起組成穩(wěn)固的管理團隊。

BBDOLive目前的客戶包括奢侈品，生活方式，娛樂，酒類，房地產(chǎn)，食品及飲料行業(yè)。

BBDO/ProximityLive has launched a new name and identity – BBDOLive.

The new name reflects the agency’s growth and evolution into an integrated communications firm, providing through-the-line communications solutions to clients.

In addition, it signals a closer relationship with parent network, BBDO, to provide ‘Total Work’ solutions to clients throughout China.

The new agency specializes and brings together PR, social media, experiential, design and creative services, to create complete brand experiences for its clients and their customers.

“Many of our clients face challenges that require innovative communications approaches. We cross the boundaries of traditional communications to deliver powerful, result oriented ideas to clients,” commented Nick Cakebread, managing director, BBDOLive.

“Our teams comprise of experts that work across paid, earned, shared and owned media channels to enhance the solutions we can provide to clients.”

“We’re delighted to announce the launch of BBDOLive. It underpins further our ability to offer the most complete and effective marketing and communications solutions for our clients”, said Carol Potter, President and CEO, BBDO Greater China.

Nick Cakebread has been with BBDO/Proximity Live since 2011 and within Omnicom since 2005. Other key members of the agency’s management team include Jing Ming Gong, Business Director and Eugene Cheok, Design Director. Both have been with the agency since 2011.

BBDOLive currently works with clients in the luxury, lifestyle, entertainment, alcohol, property, food and beverage industries.