中小型企業(yè)如何在華打造品牌
中小型企業(yè)們正在源源不斷地進(jìn)駐中國(guó)這片快速發(fā)展的市場(chǎng)以尋求無限商機(jī)，但是新玩家們面臨著準(zhǔn)備不足、違反當(dāng)?shù)胤ㄒ?guī)以及不了解本土市場(chǎng)及消費(fèi)者們所帶來的失敗風(fēng)險(xiǎn)。本周“Thoughtful中國(guó)”與上海美國(guó)商會(huì)中小企業(yè)中心聯(lián)合制作一期特別節(jié)目，由專家們帶您了解中小企應(yīng)如何成功進(jìn)入中國(guó)市場(chǎng)。
本期邀請(qǐng)嘉賓：
Chris Gibson, VP, China Development, iPai (Shanghai) Auction Co.
Chris Wingo, Founder & Managing Director, China Sage Consultants (Shanghai) Co.
Scott D. Williams, Vice President of Programs & Services, The American Chamber of Commerce in Shanghai
Wesley Hsu, Chairman of the Board, Wesmax
Kunal Sinha, Chief Knowledge Officer, China Ogilvy & Mather
Small and medium size enterprises are coming to China in search of enormous opportunities in this fast-moving market, but new arrivals face the risk of failure for failing to do proper homework, abide by local laws, and understand the local market and its customers. This week on “Thoughtful China,” a special episode produced with the American Chamber of Commerce’s Small & Medium Size Enterprise Center in Shanghai, experts share insights about how SMEs can enter the Chinese market successfully.
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