揚羅必凱中國拿下10座戛納獅子獎杯, 1金 5銀 4銅 [內含作品]

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舉報 2014-07-10

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CANNES,23 June 2014 – Y&R China has brought home a total of ten Cannes Lions, oneGold, three Silver and three Bronze for Y&R Beijing, two Silver and oneBronze for Y&R Shanghai.

揚羅必凱中國在2014年戛納創意節中共收獲十座戛納獅子，北京公司獲得1金3銀3銅，上海公司獲得2銀1銅。

Thisten Lions out of forty-five Shortlists haul is Y&R China’s best everperformance at Cannes; Y&R is China’s most-awarded agency for the secondyear running.

十座戛納獅子來自最初的45件入圍成就了揚羅必凱中國在戛納的最優秀戰績,揚羅必凱在中國區連續兩年蟬聯戛納表現最佳廣告創意公司。

Y&RBeijing’s seven Lions 2014 were awarded to the ‘MIC’, ‘STAGES’ and ‘10M2 OFLOVE’ campaigns for clients Penguin China and UNICEF China.

揚羅必凱北京公司榮獲得七座戛納獅子出自于為企鵝出版集團的創作的‘麥克風’系列，‘成長’系列以及聯合國兒童基金會的‘母愛十平方’廣告活動。

‘MIC’campaign has the very iconic penguins walking into classic stories and capturingthe audio from within the action. The ‘STAGES’ campaign vividly depictsLadybird as a new children’s book brand available for kids at different ages. ‘10M2OF LOVE’ promotes the importance of breastfeeding by calling on organizations,companies and institutions to help create much-needed spaces for mothers tobreastfeed their babies.‘

麥克風’系列作品利用標志性的企鵝巧妙地穿梭在各種經典故事現場中收錄原聲。‘成長’系列作品向觀眾栩栩如生的描繪了花大姐兒童圖書品牌為不同年齡段的兒童們而生的產品?！笎凼椒健蛭覀兎e極推廣母乳喂養的重要性，同時呼吁社會各界企事業單位，公司，商場店商能夠設計提供一個為方便母乳喂養場所環境。

Y&RShanghai’s three Lions 2014 were awarded to ‘A Cut Above’ and ‘The Power ofColor’ campaigns for clients Zhang Xiao Quan and Pantone. ‘A Cut Above’ createsa piece of Chinese landscape art, intricately sliced and cut out of the verymeat itself, therefore illustrating the knives’ sharpness and precision. ‘ThePower of Color’ uses huge PANTONE color swatches with their own unique colornumbers, combining the uniqueness of the color with small sections ofwell-known cartoon characters.

揚羅必凱上海公司的三座戛納獅子分別出自于為中華老字號張小泉品牌創作的‘游刃有余’和潘通色卡‘色彩的力量’創意作品。其中‘游刃有余’創意作品為觀眾展示了一副中國山水畫藝術，而畫卷則是由張小泉的刀具真實切片而成，從而淋漓盡致的體現張小泉刀具的鋒利和精準。‘色彩的力量’利用大幅的潘通顏色與它們唯一的顏色色值搭配，使得顏色的唯一性與部分著名卡通人物角色結合起來。

Thetotal ten Lions follow a stunning forty-five shortlists announced earlier lastweek.
上周初宣布了45件入圍以及上周末圓滿落幕的戛納盛典宣布了揚羅必凱中國在本屆創意節中共收獲十座戛納獅子的出色成績！

Commentingon the wins, Y&R Greater China CCO Nils Andersson said, “We have remainedtrue to our chosen beliefs and all our hard work has paid off, proving thatperseverance is so important in overcoming challenges.”
揚羅必凱中國區首席創意官Nils Andersson先生在評論揚羅必凱中國在本屆戛納創意節中取得的卓越戰績時說道，“我們一直堅信我們所選擇的（這條路），我們的努力終于得到回報，證明在面對困難和克服困難時堅持不懈是何等重要?！?/span>

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