省/直轄市 市/區
Who are we
The Asian Marketing Effectiveness and Strategy Awards is a collaboration between Lions Festivals and Haymarket.
The Awards are widely respected in the region, with a broad range of strategic and creative criteria with its focus on being results oriented.
Who should attend
Awards attendance benefits all individuals involved in the communications industry. Including marketers, head of agencies, art directors, creative’s, brand pioneers, media agency executives, clients, consumer and customer insights professional, agency heads, media owners and directors from the region and around the globe
Awards
About The Asian Marketing Effectiveness & Strategy Awards
The Asian Marketing Effectiveness & Strategy Awards are Asia Pacific’s foremost awards honouring clients and their agencies for marketing strategies that deliver solid results to transform businesses and brands. The annual awards are judged by a panel of top client and agency professionals who review the submissions against stringent criteria to determine the winners of the prestigious Asian Marketing Effectiveness & Strategy awards.
浙江 杭州
天貓超級品牌日IP介紹
About Tmall Super Brand Day
天貓超級品牌日，致力于為全球超級品牌打造一年一度品牌專屬狂歡日，以超級發布、超級企劃、超級出品等多維營銷模式，助力品牌營銷和經營雙向驅動，近十年來始終是全網品牌營銷首選爆發場，幫助品牌生意與用戶資產實現跨越式增長。
Tmall Super Brand Day is an annual celebration dedicated to global super brands. The multidimensional marketing, which comprises super launch, Single-brand super marketing event and Multi-brand super marketing event will help drive brand marketing and management. For the past decade, Tmall Super Brand Day has remained the top hot event online for brand marketing and has helped brand operation and user assets achieve leapfrog development.
省/直轄市 市
The Effie Awards are known by advertisers and agencies globally as the pre-eminent award in the industry, and recognize any and all forms of marketing communication that contribute to a brand's success. Since 1968, winning an Effie has become a global symbol of achievement. Today, Effie celebrates effectiveness worldwide with the Global Effies and the Positive Change Effies, regional programs in Asia-Pacific, Europe, the Middle East / North Africa, North America, Latin America and more than 40 national Effie programs.
The Effie Awards were launched in 1968 by the New York American Marketing Association as an awards programs to honor the most effective advertising efforts. The award now honors all forms of effective marketing communications and the companies and individuals creating effective work on six continents and over forty countries. In July 2008, the New York AMA assigned its rights in the Effie brand over to a separate non-profit organization, Effie Worldwide, to continue to enhance Effie’s educational offerings.
省/直轄市 市
A networking platform open to all actors of the communication industry. Advertising, media, production, marketing, government and academic professionals, joining their efforts by meeting regularly to discuss multiple topics related to their community. Working together towards the interest of the overall sector and eventually leading to an organic growth within the industry.
Operating independently in targeted countries, its objectives are:
- Education, Learning and Pedagogy
- Enhance networking between the members
- Regular evaluation of the market needs
- Offer high level conferences
- Highlight Arabic creativity and cultural specificity
海外 海外
“共享創意解決方案, 改變世界”為釜山國際廣告節的宗旨, 作為韓國國內唯一創造與技術相融合的廣告慶典, 致力于通過廣告和交流平臺, 分享對人類做出貢獻的創造性解決方案。
MAD STARS is international Marketing ? Advertising ? Digital contents festival that combines creativity with cutting-edge technology.
AD STARS changes its name from ‘AD STARS’ to “MAD STARS”.
“MAD” is an acronym for Marketing, Advertising, and Digital contents.
MAD STARS aims to share MAD solutions and The maddest ideas are those that change the world.
As its ultimate value is “humanity”, we strive to become a communication platform to contribute to mankind.
北京 朝陽區
會易環宇科技（北京）有限公司（以下簡稱“會易”）是國內云營銷平臺及解決方案領導者，會易致力于為客戶提供一站式的云營銷平臺、解決方案及專業服務 。
2007年，會易由美國硅谷的互聯網技術專家和國內營銷領域資深人士創立，總部位于中關村高新技術產業園區。成立以來，會易以社交媒體營銷和大數據技術研究為基石,深刻洞悉營銷生態的趨勢和變革，順勢而為，不斷推出創新的營銷工具和平臺。在業界率先推出@Marketing云營銷平臺，包括易郵（YeeMail）、易博（YeeWeibo）、易站（YeeSite）三大部分，平臺整合郵件、微博、營銷站點3大營銷媒體和渠道，覆蓋企業在線營銷全流程，形成完整的營銷閉環；平臺以“發現用戶、經營用戶”為核心營銷理念，具備“自動化、精準化、多渠道、一站式”4大優勢，營銷過程可跟蹤，營銷效果可量化，可優化；最終幫助企業實現用戶回報和營銷產出的最大化；@marketing云營銷平臺面世以來，得到了客戶和業界專家的廣泛好評。
7年來，基于眾多品牌客戶的在線營銷服務經驗，會易公司積累了豐富的行業解決方案，覆蓋服裝，電商，媒體，酒店，展會，IT等多個行業；截止目前，會易已成功服務聯想、神州數碼、藝龍旅行、中國日報、一號店、凱賓斯基、美邦、柒牌等500余家各類品牌企業。
會易公司以“營銷，可以更簡單”為使命，幫助企業在線發現用戶、整合渠道、高效經營用戶，最終智勝營銷。
廣東 廣州
我們是 Implus, 全球領先的國際化移動互聯網廣告投放公司。我們致力于建立自動化流量購買和媒介投放系統，幫助全球廣告主高效地獲取高質量有價值的全球用戶。 IMPLUS 自主研發的智能廣告系統能自動化地完成全球流量購買，并利用核心的流量匹配技術高效地將全球流量價值最大化。系統能有效識別用戶的行為、設備、運營商、瀏覽器及其他更多屬性，精準地為廣告商提供最優的廣告解決方案。
IMPLUS is a performance-based marketing agency that focuses on helping businesses achieve whatever goals they may have in the web or mobile space - increasing sale conversions, reducing marketing expenses, acquiring more traffic, etc. We have the experience of helping businesses generate 7 figures worth of sales revenue online.
As we continue to grow each year, we remain focused on what separates us and sets us above the competition. Our success lies in our team who is passionate, organized, creative, and hard working. We love to help our clients build their companies by utilizing our experience and cutting-edge technology.
Our clients get treated with the up-most respect and dignity, because that's how it should be.
上海 楊浦區
全新娛樂與中國100+明星經紀公司達成戰略合作關系，擁有亞洲7000+新偶像資源信息，掌握1.6億追星少女畫像，全新娛樂市值10億+。
Has built frim Strategic Partnerships with more than 100 celebrity agencies in China over the pas.A idol pool of more than 7000 Asian New idols.In-the-know of more than 160 million fans of young girls.Market value over 1 billion.
江蘇 南通
希諾，高端杯壺品牌 ，中國輕工業百強企業。二十年來，希諾始終堅持苛刻的品質追求，引進先進的生產工藝和設備，向中國的消費者展現了品質卓越的自主研發杯壺的實力，旨在幫助中國千萬消費者擁有健康、溫暖、幸福的高品質飲水生活。
HEENOOR is a beverage container brand, listed as Top 100 enterprise in China light industry. For the past two decades, HEENOOR remains committed to the pursuit of quality by introducing advanced technology and equipment to the market, showing the extraordinary ability of independent research and development in bottles and tableware. HEENOOR aims to help consumers to live a healthy, warm, happy, and high-quality drinking water life.
上海 嘉定區
The globally operating Geberit Group is a European leader in the field of sanitary products. Geberit operates as an integrated group with a very strong local presence in most European countries, providing unique added value when it comes to sanitary technology and bathroom ceramics.
The production network encompasses 35 production facilities, of which 6 are located overseas. The Group is headquartered in Rapperswil-Jona, Switzerland. With more than 12,000 employees in over 40 countries, Geberit generates net sales of CHF 2.6 billion. The Geberit shares are listed on the SIX Swiss Exchange; since 2012, the Geberit share has been included in the SMI (Swiss Market Index).
上海 靜安區
Our History
Intel, the world leader in silicon innovation, develops technologies, products, and initiatives to continually advance how people work and live. Founded in 1968 to build semiconductor memory products, Intel introduced the world's first microprocessor in 1971.
Over the years, Intel has grown its employee base to 82,500 as of December 25, 2010 with approximately 55% of those employees located in the United States.
Our Mission
This decade we will create and extend computing technology to connect and enrich the lives of every person on earth.
Our Objectives
> Grow PC and Datacenter business with new users and uses.
> Extend Intel Solutions to win in adjacent market segments.
> Create a continuum of secure, personal computing experiences.
> Care for our people, the planet, and inspire the next generation.
北京 朝陽區
ADFEST is Asia’s most celebrated and recognised regional creative festival.
Founded in 1998, ADFEST is the ideal place for the creative industry to gather, network, exchange ideas, and meet new friends.
With less than 200 delegates its 1st year, ADFEST now welcomes over 1,200 delegates from all over the world each year.
It is the annual creative festival not to be missed to stay at the forefront of the rapidly changing creative, marketing and production industries.
ADFEST not only raises the standard of creative excellence in the region, it also celebrates the uniqueness of local culture. It is a learning hub for those in the communication industry through showcasing of the region’s best creative works and inspiring content from experts in various disciplines. It is also the perfect place to relax, learn, and meet new friends in the industry.
上海 靜安區
上海旅游網旅行服務有限公司是由上海市旅游局、深圳市創新投等合資成立的有限責任公司。上海旅游網旅行服務有限公司負責運營、管理上海旅游門戶網站－”上海旅游網（www.shanghaitour.net）“，為消費者提供全面、便捷、高質量的旅游、休閑的信息咨詢、產品預定服務。公司致力于成為長三角區域內旅游綜合資訊、旅游產品的專業提供商。
基于移動互聯網和智能手機技術的”iTravels“系列產品，是公司自主研發的新一代LBS的智能旅游服務產品，目前可在App Store 和 Google Market 免費下載。產品集目的地即時新聞發布、導覽、導航、導游等功能于一體，是國家旅游局信息中心2011年度推薦的科技部國家科技支撐計劃的申報項目，也是上海市旅游局十二五規劃的重點項目及上海市發改委2011年度服務業引導資金重點扶持項目。
由上海旅游網投資的”上海竹木網絡科技有限公司“成立于2014年，其開發、并獨立運營了中國首個”專注鄉村旅游、土特產服務的移動電商平臺-蛙鳴“。其核心的管理、運營、技術團隊，均來自旅游、電子商務、互聯網的專業平臺。2015年，公司獲得國內知名VC的百萬元的天使投資。、
廣東 深圳
ENZO作為國際知名珠寶集團-勞倫斯集團（LORENZO GROUP）旗下的零售品牌，短短數年間，已經在中國擁有數百家全資經營的品牌專柜，成為彩色珠寶的代名詞，亦是珠寶愛好者的首選品牌之一。
ENZO秉承「從礦到市場」(Mine to Market) 策略。依托其母公司-勞倫斯集團在國際珠寶界的強大實力， ENZO從世界各地的不同礦場直接采購寶石，經由集團設備現代化的先進廠房進行切割、設計及鑲嵌的精細工序，為市場提供全天候一站式的服務；所有生產及製作過程皆自主自導，不假外求，確保每一件珠寶首飾，均經精挑細選，達到國際級的專業標準，亟臻完美。
首推“彩寶生活”概念
ENZO備受珠寶業界的贊賞，首先源于其在彩色寶石領域的全新開拓；ENZO專注于彩色寶石的鑒賞、研發，并且在技術上努力不懈，累積豐富經驗及獨到心得，以專業精神領導同儕，并于中國珠寶市場率先推出“彩寶生活”概念，旨在利用自身豐富的寶石礦產資源，為中國珠寶消費者提供全方位，多場合的彩色珠寶產品選擇。
獨特鉆石切工
此外, ENZO亦不斷引進切割獨特的鉆石系列, 如擁有88個獨特切面的ENZO88鉆石系列, 以及以國際首席鉆石切割大師Sir Gabriel S.TolkowskyTM (Sir Gabi)命名的Gabrielle Diamond – 105面鉆石等珠寶業界非凡卓越的切割工藝，讓更多客人可以認識世界級完美鉆石的定義，感受鉆石神話帶來的震撼力。
北京 朝陽區
LinkedIn (領英) 為全球最大職業社交網站，會員遍布 200 多個國家和地區，總數超過 3 億人。
領英致力于向全球職場人士提供溝通平臺，并協助他們在職場事半功倍，發揮所長。加入后，您可瀏覽會員資料、在招職位、行業消息、人脈圈動態和對您職業技能有幫助的相關信息。
2002 年，Reid Hoffman 在自家客廳里與合作伙伴共同創建了領英，2003 年 5 月 5 日，網站正式上線。
目前，公司首席執行官由 Jeff Weiner 擔任，管理層成員包括曾在 Yahoo!、Google、微軟、TiVo、PayPal 和美國藝電等公司供職的資深高管。
領英現為上市公司，擁有多種業務模式，主要收入來自所提供的付費帳號、廣告銷售及多種征才解決方案。
Founded in 2003, LinkedIn connects the world's professionals to make them more productive and successful. With more than 380 million members worldwide, including executives from every Fortune 500 company, LinkedIn is the world's largest professional network on the Internet. The company has a diversified business model with revenue coming from Talent Solutions, Marketing Solutions and Premium Subscriptions products. Headquartered in Silicon Valley, LinkedIn has offices across the globe.
香港 中西區
HK Express is Hong Kong’s first and only low-cost carrier (LCC). Focusing on low fares and on-time reliability, HK Express has brought true competition to the Hong Kong market and surrounding region.
With it’s first flight on October 27th 2013, HK Express has added many new destinations to its route portfolio. At present, HK Express flies to destinations around Asia including top cities in Japan, Korea, Thailand, Taiwan, China, Cambodia and Vietnam. From October 2016, we have also started flying to Guam and Saipan (See Route Map).
HK Express currently operates a fleet of modern Airbus A320 and A321 aircraft. As the list of destinations increases, HK Express’ fleet is set to grow even further with plans for over 30 Airbus A320’s by 2018. To match the overwhelming demand for new destinations and more flights throughout our existing network, HK Express has been hiring, on average, one new staff member every two days.
北京 西城區
彭博(Bloomberg)是全球商業、金融信息和財經資訊的領先提供商，由紐約市市長邁克爾·布隆伯格于1981年創立的，總部位于美國紐約市曼哈頓，現有超過1萬3千員工，業務遍及全球185多個國家與地區。2012年彭博資訊集團全球營業收入達76億美元，成為全球最大的財經資訊服務提供商。
BLOOMBERG PROFESSIONAL(R)（彭博專業）服務及彭博的媒體服務整合在一個平臺上為全球各地的公司、新聞機構、金融和法律專業人士提供實時行情、金融市場歷史數據、價格、交易信息、新聞和通訊工具。彭博的媒體服務包括在全球擁有130家新聞分社和2,000名新聞專業人員的彭博新聞社 (BLOOMBERG NEWS(R))、每天24小時以7種語言在全球通過10個不同的頻道播放財經新聞的彭博電視臺 (BLOOMBERG TELEVISION(R)) 以及在全球范圍內在 XM、Sirius 及 WorldSpace 衛星電臺和紐約 WBBR 1130AM 提供即時新聞的彭博電臺 (BLOOMBERG RADIO(SM)。另外，彭博還出版了針對專業投資人士的 BLOOMBERG MARKETS(R) 雜志和 BLOOMBERG PRESS(R) 書籍。
彭博公司的創始人布隆伯格是個傳奇式人物，在他創造了彭博資訊公司這一全球資訊業大王的同時，2001年他決定競選美國紐約市市長職位，并一舉成功，于2002年1月1日正式就任紐約第108任市長。
香港 南區
Tuzki is one of the top rising star characters on the internet. Tuzki, born on September 6, 2006, is a simple black and white line drawing of a bunny easily recognized as a quirky character on various instant messaging platforms. He is a silent but deeply philosophical character with a keen sense of mischief and a unique personality of his own. Tuzki’s wide range of cheeky expressions and humorous body language gives people a vehicle to express their own, often hidden, emotions while his presence on multiple digital platforms, including instant messaging, social networks, games and mobile applications, has taken him across borders and made him a true icon of the internet generation.
Tuzki is now managed by TurnOut Ventures Limited, a joint venture between Turner Broadcasting System Asia Pacific, Inc. and Outblaze Investments Limited, established in Hong Kong in 2008. The purpose of this joint venture is to combine and leverage the partner companies’ strengths in content and game development, and functions as an incubator for market-leading new media content such as Tuzki.
北京 朝陽區
在LG，我們相信技術創新是贏得市場的關鍵。自1958年創始以來，LG一直走在時代前沿，不斷將先進的數字產品和實用技術推廣到我們的客戶中。我們許下了創新承諾，擁有充滿雄心的全球業務策略，致力于成為先進數字技術領域的全球領袖。
LG電子是隸屬于LG集團的一家綜合性電子企業，同時LG電子也是LG集團最大的子公司，占到全部股份的70％。作為全球領先企業的LG電子在“用愛讓夢想成為現實”的宗旨指引下，努力幫助人們創造一個美好的未來。
自1993年以來LG電子在華投資總額超過25 億美元，并擁有諸多分支機構。LG電子駐華總部位于北京。我們在中國設有3家研發中心，分別位于北京、上海和煙臺。 此外 LG在中國還擁有13家生產法人。同時，我們在全國設有30個支社，負責LG電子在中國的銷售工作。
在中國，CEO下面設置三大業務部門：消費電子、系統空調、手機，以及幾大職能部門：產品BGH、CFO、HR、總部Marketing，在消費電子下包含全國五個大區30個支社及產品管理部門。
LG電子在中國36000名員工的共同努力下銷售業績不斷攀升，從2006年到2009年，LG電子在中國的銷售額從9億美元一直上升到11億美元，2010年已達到18億美元。在全球經濟衰退的情況下，LG家電事業部從2007年到2011年復合增長率達到10.6%，并且在2011年實現了490億美元的全球銷售額。2012年雖然國內家電市場處于相對低迷的狀態，但是LG憑借高端產品帶來的高利潤依然實現了正向增長。
廣東 深圳
金蝶始創于1993 年，是香港聯交所主板上市公司（股票代碼：0268.HK），總部位于中國深圳，是全球知名的企業管理云SaaS公司。 以“致良知、走正道、行王道”為核心價值觀，以“全心全意為企業服務，與天下用戶共同成長”為使命，致力成為“最值得托付的企業服務平臺”。
從ERP資源計劃力到EBC數字戰斗力，金蝶在云服務領域持續探索，屢獲國內外知名研究機構認可，并獨攬多項殊榮：
1） 唯一連續3年躋身Gartner高生產力aPaaS平臺全球前十的中國企業級SaaS廠商，獲中國第一;
2） 唯一入選Gartner云ERP全球市場指南(Market Guide)的中國企業級SaaS廠商;
3）唯一兩度榮獲IDC年度SaaS客戶滿意度大獎的中國廠商，獲ERP SaaS和財務SaaS客戶滿意度排名第一;
4）唯一入選IDC亞太區制造ERP SaaS競爭力象限的中國廠商，位居挑戰者象限;
5）唯一連續4年獲得IDC中國企業應用SaaS ERM市場占有率第一廠商;
6）唯一連續18年穩居IDC中國成長型企業應用軟件市場占有率第一廠商。
此外，在IDC2023年發布的《IDC中國EA SaaS 公有云服務市場跟蹤報告》數據顯示，金蝶在SaaS EA （企業級應用軟件云服務）、SaaS ERM（企業資源管理云服務）、財務云市場占有率維持排名第一，并連續18年穩居中國成長型企業應用軟件市場占有率第一。金蝶憑借技術領先全棧可控的大型企業管理云服務及平臺、穩定成熟的中小企業管理云服務，斬獲三料冠軍，已為世界范圍內超過740萬家企業、政府等組織提供企業管理云產品及服務。
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