上海 靜安區
Tribal Worldwide是一家專注于數字時代的創意營銷代理商。在和眾多國際國內品牌客戶合作的豐厚基礎上,常常為客戶創造出包括線上、線下以及能夠真正實現消費者互動的營銷方案,從而更進一步創造出人們喜歡的品牌、服務以及傳播方案。
北京 朝陽區
Tribal Worldwide是一家專注于數字時代的創意營銷代理商。在和眾多國際國內品牌客戶合作的豐厚基礎上,常常為客戶創造出包括線上、線下以及能夠真正實現消費者互動的營銷方案,從而更進一步創造出人們喜歡的品牌、服務以及傳播方案。
香港 灣仔區
Tribal Worldwide is a digitally centric global advertising agency.
A stable filled with enough creative horsepower to help our clients outrun those economic downturns, help those who are growing flourish and to even help those who don’t know they need help.
It’s safe to say we bring really big, exceptionally fantastic ideas to fruition.
It’s also safe to say it's these ideas that help propel our clients business into the stratosphere. It’s typically not safe to say we’re overly wordy and pompous. But in this case, we’ll let it slide.
If you’ve worked with us in the past, you know our passion is infectious.
Not the bad kind of infectious, but the kind gets us out of bed in the morning. It’s the same passion that helps us blow past boundaries and hop some of the greatest creative hurdles ever known.
We’re headquartered in New York, but you can find us pretty much anywhere.
With sixty four offices spanning forty two countries throughout
上海 盧灣區
我們所提供的是能夠讓品牌和業務成長的“有創意的解決方案”。因為我們完全相信:創造力是商業業務所能運用的最有效的工具。無論在世界何處,我們都能兌現一致而高效的服務。我們的使命是發現并釋放人的潛能、品牌的潛能和商業業務的潛能。
DDB中國由DDB、Tribal Worldwide、國安DDB組成,在不同專長的領域里各司其職,提供最佳“有創意的解決方案”--更能因應客戶的不同需求協同或獨立工作。Tribal Worldwide是數字化營銷專家,而DDB和國安DDB則提供廣告專業的解決方案。我們的推廣策劃以創意為中心,為滿足客戶在中國市場上的特定挑戰而專門設計。我們在中國的客戶包括恒天然、大眾汽車、一號店、青島啤酒等等不勝枚舉。
眾所周知,中國的媒體市場是一盤難解的棋局。事實上根本不存在“單一的”中國市場。我們面對的是語言各異、商業模式各異的多個截然不同的中國市場。媒體高度細分、媒體成本上升,還有分布在各地的層級不同的城市,這樣的市場既讓人眩目激動,又難免不知該如何著手。在時髦上海行之有效的方案到了麻辣四川可能全軍覆沒--消費者行為和消費能力往往因地而異。
幸好我們擁有專業工具,能讓客戶的訊息被需要聽到的人全面收悉。通過Connection Planning,我們能夠解決怎樣利用最佳觸點和溝通渠道保證合適人選得到相應訊息。
北京 朝陽區
宏盟集團是全球廣告、營銷和公司傳播領域的領導者。旗下擁有三個全球廣告集團和美國本土眾多廣告機構、OMD、phd、PROMETHEUS等媒介專業服務公司,以及營銷服務網絡DAS。
宏盟集團的廣告代理、媒介購買、公關業務在20世紀90年代開始進入中國市場,客戶關系管理與專業傳播進入較晚。目前宏盟集團在中國已補全幾大業務,但業務比例不太均衡。如專業傳播比例較低,據不完全統計,僅Bernard Hodes Group China一家公司。Bernard Hordes全球網絡專注于招聘傳播服務,為全球企業提供綜合人才解決方案。過去,該機構一直透過其在香港的影響力為中國客戶服務,2006年4月3日終于在上海設立辦事處,之后設立北京辦事處。按照全球營銷服務上升趨勢,相信以后宏盟集團將有更多專業營銷公司進入中國市場。
2006年4月集團中國辦事處在滬成立,這說明宏盟集團非常重視中國市場,其發展速度將會提速。同年,宏盟集團成立國安DDB、Tribal、Agency.com China、Bernard Hodes Group China等公司,控股尤尼森營銷咨詢公司,迅速加快發展步伐。
北京 朝陽區
In 1949, three enterprising gentlemen, Bill Bernbach, Ned Doyle and Maxwell Dane gave the advertising industry a wake-up call. In short, they said: Let’s stop talking at people and instead start conversations that lead to action and mutual benefit.
This heritage tells us who we are, what we believe and how we should behave. It inspires us to continually challenge standard convention. From Bill Bernbach to Keith Reinhard to the present generation of DDB leaders, we continue the revolution.
Ideas are the fuel of DDB. Throughout our evolution we have been guided by a series of relevant and related ideas:
Creativity Is The Most Powerful Force In Business
DDB’s pursues collaborative relationships with clients and partners to find the hidden potential of people, brands and business through creativity.
Insight into Human Nature
We believe that great ideas come from keen insights and one good idea can propel a brand for years.
Respect for the Customer
DDB has long led the way by recognizing that brands are in the hands of consumers, not brand managers. Nothing is more important and relevant today.
上海 徐匯區
In 1949, three enterprising gentlemen, Bill Bernbach, Ned Doyle and Maxwell Dane gave the advertising industry a wake-up call. In short, they said: Let’s stop talking at people and instead start conversations that lead to action and mutual benefit.
This heritage tells us who we are, what we believe and how we should behave. It inspires us to continually challenge standard convention. From Bill Bernbach to Keith Reinhard to the present generation of DDB leaders, we continue the revolution.
Ideas are the fuel of DDB. Throughout our evolution we have been guided by a series of relevant and related ideas:
Creativity Is The Most Powerful Force In Business
DDB’s pursues collaborative relationships with clients and partners to find the hidden potential of people, brands and business through creativity.
Insight into Human Nature
We believe that great ideas come from keen insights and one good idea can propel a brand for years.
Respect for the Customer
DDB has long led the way by recognizing that brands are in the hands of consumers, not brand managers. Nothing is more important and relevant today.
資料更新成功!
您確定要刪除該文章嗎?