北京 朝陽區(qū)
北京長話短說是資深廣告人、創(chuàng)意青年、樂隊(duì)成員等豐富背景的人員成立的創(chuàng)意熱店，主要服務(wù)阿里、字節(jié)跳動(dòng)等大型互聯(lián)網(wǎng)客戶以及神州租車等傳統(tǒng)型客戶。在這里，我們擅長于年輕人溝通，追求創(chuàng)意理想與作品質(zhì)量，愿與客戶一起探索創(chuàng)意溝通的前沿和業(yè)務(wù)上的新發(fā)現(xiàn)。
香港 東區(qū)
In 1949, three enterprising gentlemen, Bill Bernbach, Ned Doyle and Maxwell Dane gave the advertising industry a wake-up call. In short, they said: Let’s stop talking at people and instead start conversations that lead to action and mutual benefit.
This heritage tells us who we are, what we believe and how we should behave. It inspires us to continually challenge standard convention. From Bill Bernbach to Keith Reinhard to the present generation of DDB leaders, we continue the revolution.
Ideas are the fuel of DDB. Throughout our evolution we have been guided by a series of relevant and related ideas:
Creativity Is The Most Powerful Force In Business
DDB’s pursues collaborative relationships with clients and partners to find the hidden potential of people, brands and business through creativity.
Insight into Human Nature
We believe that great ideas come from keen insights and one good idea can propel a brand for years.
Respect for the Customer
DDB has long led the way by recognizing that brands are in the hands of consumers, not brand managers. Nothing is more important and relevant today.
北京 朝陽區(qū)
In 1949, three enterprising gentlemen, Bill Bernbach, Ned Doyle and Maxwell Dane gave the advertising industry a wake-up call. In short, they said: Let’s stop talking at people and instead start conversations that lead to action and mutual benefit.
This heritage tells us who we are, what we believe and how we should behave. It inspires us to continually challenge standard convention. From Bill Bernbach to Keith Reinhard to the present generation of DDB leaders, we continue the revolution.
Ideas are the fuel of DDB. Throughout our evolution we have been guided by a series of relevant and related ideas:
Creativity Is The Most Powerful Force In Business
DDB’s pursues collaborative relationships with clients and partners to find the hidden potential of people, brands and business through creativity.
Insight into Human Nature
We believe that great ideas come from keen insights and one good idea can propel a brand for years.
Respect for the Customer
DDB has long led the way by recognizing that brands are in the hands of consumers, not brand managers. Nothing is more important and relevant today.
上海 黃浦區(qū)
瞇兔傳播（METOO Communication,M2）成立于2017年,是一家完全基于消費(fèi)者的洞察,尊重市場的創(chuàng)意產(chǎn)出,多平臺的傳播影響為輸出核心的品牌提供完整解決方案。
對比行業(yè)其他的Agency,瞇兔反而是一家不那么“守規(guī)矩”的IMC機(jī)構(gòu).IMC的內(nèi)核是“I” for integrated,傳統(tǒng)IMC公司的理念是”無所不能””無處不在””無點(diǎn)不強(qiáng)”的全領(lǐng)域覆蓋整合。
但正所謂,尺有所短,寸有所.我們相信,中國沒有一家IMC公司有能力,也不可能真正的做到”全能”整合。
瞇兔的價(jià)值觀則認(rèn)為,IMC的核心并不是”all in one”, 而是抓住IMC核心要素要素去深耕,并精準(zhǔn)和放大傳播戰(zhàn)役的目的,重新定義IMC價(jià)值精髓的”3I theory”才是”The key point to win”,也正是我們輸出的方向。
- I for Insight:策略不僅僅是來服務(wù)甲乙雙方的,瞇兔一直以來秉持以消費(fèi)者為核心,在大數(shù)據(jù)庫的支持下,所有策略產(chǎn)出都嚴(yán)格做到言之有理,言之有據(jù),言之有物;
- I for Idea:創(chuàng)意不僅僅是拿來玩的,瞇兔認(rèn)為,好創(chuàng)意的標(biāo)準(zhǔn)不是”好玩”,而是能否與品牌屬性和營銷目的共生,從創(chuàng)意產(chǎn)出的根源上做到品創(chuàng)合一;
- I for Influence:媒介不是堆砌數(shù)據(jù).精準(zhǔn)把握流量,瞇兔深度合作抖音,小紅書,騰訊,阿里&1000+MCN戰(zhàn)略聯(lián)盟,響應(yīng)平臺新趨勢,與時(shí)俱進(jìn),因地制宜的為品牌和創(chuàng)意謀求最大化聲量。
瞇兔擁有一流的客戶,也是一流客戶所信賴的合作伙伴.創(chuàng)立至今先后為超過百家以上的多領(lǐng)域品牌和企業(yè)提供整合營銷服務(wù),核心客戶包括光明乳業(yè),雀巢,聯(lián)合利華等世界500強(qiáng)企業(yè)。
上海 徐匯區(qū)
In 1949, three enterprising gentlemen, Bill Bernbach, Ned Doyle and Maxwell Dane gave the advertising industry a wake-up call. In short, they said: Let’s stop talking at people and instead start conversations that lead to action and mutual benefit.
This heritage tells us who we are, what we believe and how we should behave. It inspires us to continually challenge standard convention. From Bill Bernbach to Keith Reinhard to the present generation of DDB leaders, we continue the revolution.
Ideas are the fuel of DDB. Throughout our evolution we have been guided by a series of relevant and related ideas:
Creativity Is The Most Powerful Force In Business
DDB’s pursues collaborative relationships with clients and partners to find the hidden potential of people, brands and business through creativity.
Insight into Human Nature
We believe that great ideas come from keen insights and one good idea can propel a brand for years.
Respect for the Customer
DDB has long led the way by recognizing that brands are in the hands of consumers, not brand managers. Nothing is more important and relevant today.
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