北京 朝陽區
北京長話短說是資深廣告人、創意青年、樂隊成員等豐富背景的人員成立的創意熱店,主要服務阿里、字節跳動等大型互聯網客戶以及神州租車等傳統型客戶。在這里,我們擅長于年輕人溝通,追求創意理想與作品質量,愿與客戶一起探索創意溝通的前沿和業務上的新發現。
香港 東區
In 1949, three enterprising gentlemen, Bill Bernbach, Ned Doyle and Maxwell Dane gave the advertising industry a wake-up call. In short, they said: Let’s stop talking at people and instead start conversations that lead to action and mutual benefit.
This heritage tells us who we are, what we believe and how we should behave. It inspires us to continually challenge standard convention. From Bill Bernbach to Keith Reinhard to the present generation of DDB leaders, we continue the revolution.
Ideas are the fuel of DDB. Throughout our evolution we have been guided by a series of relevant and related ideas:
Creativity Is The Most Powerful Force In Business
DDB’s pursues collaborative relationships with clients and partners to find the hidden potential of people, brands and business through creativity.
Insight into Human Nature
We believe that great ideas come from keen insights and one good idea can propel a brand for years.
Respect for the Customer
DDB has long led the way by recognizing that brands are in the hands of consumers, not brand managers. Nothing is more important and relevant today.
北京 朝陽區
In 1949, three enterprising gentlemen, Bill Bernbach, Ned Doyle and Maxwell Dane gave the advertising industry a wake-up call. In short, they said: Let’s stop talking at people and instead start conversations that lead to action and mutual benefit.
This heritage tells us who we are, what we believe and how we should behave. It inspires us to continually challenge standard convention. From Bill Bernbach to Keith Reinhard to the present generation of DDB leaders, we continue the revolution.
Ideas are the fuel of DDB. Throughout our evolution we have been guided by a series of relevant and related ideas:
Creativity Is The Most Powerful Force In Business
DDB’s pursues collaborative relationships with clients and partners to find the hidden potential of people, brands and business through creativity.
Insight into Human Nature
We believe that great ideas come from keen insights and one good idea can propel a brand for years.
Respect for the Customer
DDB has long led the way by recognizing that brands are in the hands of consumers, not brand managers. Nothing is more important and relevant today.
上海 黃浦區
瞇兔傳播(METOO Communication,M2)成立于2017年,是一家完全基于消費者的洞察,尊重市場的創意產出,多平臺的傳播影響為輸出核心的品牌提供完整解決方案。
對比行業其他的Agency,瞇兔反而是一家不那么“守規矩”的IMC機構.IMC的內核是“I” for integrated,傳統IMC公司的理念是”無所不能””無處不在””無點不強”的全領域覆蓋整合。
但正所謂,尺有所短,寸有所.我們相信,中國沒有一家IMC公司有能力,也不可能真正的做到”全能”整合。
瞇兔的價值觀則認為,IMC的核心并不是”all in one”, 而是抓住IMC核心要素要素去深耕,并精準和放大傳播戰役的目的,重新定義IMC價值精髓的”3I theory”才是”The key point to win”,也正是我們輸出的方向。
- I for Insight:策略不僅僅是來服務甲乙雙方的,瞇兔一直以來秉持以消費者為核心,在大數據庫的支持下,所有策略產出都嚴格做到言之有理,言之有據,言之有物;
- I for Idea:創意不僅僅是拿來玩的,瞇兔認為,好創意的標準不是”好玩”,而是能否與品牌屬性和營銷目的共生,從創意產出的根源上做到品創合一;
- I for Influence:媒介不是堆砌數據.精準把握流量,瞇兔深度合作抖音,小紅書,騰訊,阿里&1000+MCN戰略聯盟,響應平臺新趨勢,與時俱進,因地制宜的為品牌和創意謀求最大化聲量。
瞇兔擁有一流的客戶,也是一流客戶所信賴的合作伙伴.創立至今先后為超過百家以上的多領域品牌和企業提供整合營銷服務,核心客戶包括光明乳業,雀巢,聯合利華等世界500強企業。
上海 徐匯區
In 1949, three enterprising gentlemen, Bill Bernbach, Ned Doyle and Maxwell Dane gave the advertising industry a wake-up call. In short, they said: Let’s stop talking at people and instead start conversations that lead to action and mutual benefit.
This heritage tells us who we are, what we believe and how we should behave. It inspires us to continually challenge standard convention. From Bill Bernbach to Keith Reinhard to the present generation of DDB leaders, we continue the revolution.
Ideas are the fuel of DDB. Throughout our evolution we have been guided by a series of relevant and related ideas:
Creativity Is The Most Powerful Force In Business
DDB’s pursues collaborative relationships with clients and partners to find the hidden potential of people, brands and business through creativity.
Insight into Human Nature
We believe that great ideas come from keen insights and one good idea can propel a brand for years.
Respect for the Customer
DDB has long led the way by recognizing that brands are in the hands of consumers, not brand managers. Nothing is more important and relevant today.
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