上海 黃浦區(qū)
@HavasGroup (Euronext Paris: HAV.PA) is one of the world's largest global communications groups. Headquartered in Paris, Havas operates through its two Business Units, Havas Creative Group and Havas Media Group, in order to optimize synergies and further reinforce Havas' position as the most integrated of all of the major holding companies.
A multicultural and decentralized group, Havas is present in more than 100 countries through its networks of agencies and contractual affiliations. The Group offers a broad range of communications services, including digital, advertising, direct marketing, media planning and buying, corporate communications, sales promotion, design, human resources, sports marketing, multimedia interactive communications and public relations, ...
Havas Creative Group incorporates the Havas Worldwide network, the Arnold micronetwork as well as other agencies with strong local identities.
Havas Media Group is made up of three major commercial brands: Havas Media, Arena Media and Havas Sports & Entertainment.
北京 朝陽區(qū)
@HavasGroup (Euronext Paris: HAV.PA) is one of the world's largest global communications groups. Headquartered in Paris, Havas operates through its two Business Units, Havas Creative Group and Havas Media Group, in order to optimize synergies and further reinforce Havas' position as the most integrated of all of the major holding companies.
A multicultural and decentralized group, Havas is present in more than 100 countries through its networks of agencies and contractual affiliations. The Group offers a broad range of communications services, including digital, advertising, direct marketing, media planning and buying, corporate communications, sales promotion, design, human resources, sports marketing, multimedia interactive communications and public relations, ...
Havas Creative Group incorporates the Havas Worldwide network, the Arnold micronetwork as well as other agencies with strong local identities.
Havas Media Group is made up of three major commercial brands: Havas Media, Arena Media and Havas Sports & Entertainment.
上海 黃浦區(qū)
Havas is one of the world’s largest global communications groups. Founded in 1835 in Paris, the Group employs 23,000+ people in more than 100 countries and operates through its three business units which are Havas Creative Network, Havas Media Network and Havas Health Network, covering all communication activities. Havas Group’s mission is to make a ‘meaningful difference’ to brands, businesses and people. In year 2024, Havas launched new strategic plan ‘Converged’ and significant investment on it, to answer clients’ ever-increasing needs for cross-functional, fully integrated communications solutions.
Havas China Group is a global communication agency offering integrated solutions spanning creativity, media, events, digital, social media, healthcare communication and public relations. We are operating primarily from main offices in Shanghai, Beijing, and Guangzhou.
Our mission at Havas Media China is to create the best media experience, capitalizing upon the most meaningful media, to build meaningful brands.
漢威士是全球最大的傳播集團(tuán)之一。集團(tuán)成立于1835年，總部位于巴黎，現(xiàn)有員工超過23,000人，業(yè)務(wù)遍及全球100多個(gè)國(guó)家。漢威士集團(tuán)的使命是為品牌、企業(yè)和個(gè)人創(chuàng)造“有意義的改變”。2024年漢威士推出了新的戰(zhàn)略計(jì)劃“Converged”，并對(duì)其進(jìn)行了重大投資，以滿足客戶對(duì)整合傳播解決方案的日益增長(zhǎng)的需求。
漢威士中國(guó)提供涵蓋創(chuàng)意、媒體、活動(dòng)、數(shù)字、社交媒體、醫(yī)療健康傳播和公關(guān)等綜合解決方案。我們主要在上海、北京和廣州設(shè)有辦事處。
漢威士媒體的使命是創(chuàng)造最佳的媒體體驗(yàn)，利用最富有意義的媒體，打造最富有意義的品牌。
上海 黃浦區(qū)
漢威士創(chuàng)意中國(guó)（Havas Creative China）是漢威士創(chuàng)意集團(tuán)（Havas Creative Group）的重要一員，目前擁有上海、北京、廣州、深圳四間辦公室，聚焦于品牌策略與廣告創(chuàng)意，致力于為產(chǎn)品與受眾、品牌與社會(huì)創(chuàng)造更為緊密、更有意義的連接。
漢威士創(chuàng)意中國(guó)（Havas Creative China）培養(yǎng)并擁有行業(yè)內(nèi)最優(yōu)秀的新生代廣告精英，榮獲2024戛納獅子國(guó)際創(chuàng)意節(jié)Young Lions金獎(jiǎng)（七年內(nèi)中國(guó)唯一）、2024釜山國(guó)際創(chuàng)意節(jié)New Stars水晶獎(jiǎng)（五年內(nèi)中國(guó)唯一）、2024 Campaign Asia Young Achiever of The Year（Greater China）金獎(jiǎng)。
上海 黃浦區(qū)
漢威士集團(tuán)是全球最大的營(yíng)銷傳播公司之一。1835年成立于法國(guó)巴黎，集團(tuán)業(yè)務(wù)遍布全球超過100個(gè)國(guó)家，現(xiàn)有員工16,000名。漢威士致力于通過創(chuàng)意、媒介、創(chuàng)新的方式為消費(fèi)者與品牌之間建立起富有意義的聯(lián)系，在此基礎(chǔ)上建立起具有吸引力且持續(xù)發(fā)展的品牌價(jià)值。這就是我們的工作主旨：幫助每一個(gè)客戶樹立成功品牌。漢威士旗下包括兩大分支機(jī)構(gòu)：漢威士創(chuàng)意集團(tuán)（包括靈智精實(shí)廣告）和漢威士媒體集團(tuán)。
廣東 廣州
漢威士集團(tuán)是全球最大的營(yíng)銷傳播公司之一。1835年成立于法國(guó)巴黎，集團(tuán)業(yè)務(wù)遍布全球超過100個(gè)國(guó)家，現(xiàn)有員工16,000名。漢威士致力于通過創(chuàng)意、媒介、創(chuàng)新的方式為消費(fèi)者與品牌之間建立起富有意義的聯(lián)系，在此基礎(chǔ)上建立起具有吸引力且持續(xù)發(fā)展的品牌價(jià)值。這就是我們的工作主旨：幫助每一個(gè)客戶樹立成功品牌。漢威士旗下包括兩大分支機(jī)構(gòu)：漢威士創(chuàng)意集團(tuán)（包括靈智精實(shí)廣告）和漢威士媒體集團(tuán)。
北京 朝陽區(qū)
前線網(wǎng)絡(luò)（Havas Front Networks）是一家提供全方位數(shù)字營(yíng)銷服務(wù)的獨(dú)立廣告公司，目前擁有北京、上海兩個(gè)辦公室，超200人的完整數(shù)字服務(wù)團(tuán)隊(duì)。自2004年成立以來，始終站在數(shù)字時(shí)代的前沿，用頗具實(shí)效性的好點(diǎn)子，創(chuàng)造連接、參與和分享。憑借豐富的互動(dòng)營(yíng)銷經(jīng)驗(yàn)，秉承Connectivity + Creativity + Collectivity的理念，最大化滿足快速發(fā)展的數(shù)字時(shí)代下的客戶傳播需求，也正基于此，前線在業(yè)內(nèi)擁有多年良好的聲譽(yù)。
我們致力于新媒體領(lǐng)域的研究與應(yīng)用，為眾多知名品牌提供創(chuàng)意、傳播策略制定；社交媒體平臺(tái)研究及資源開發(fā)、整合；品牌自媒體運(yùn)營(yíng)三大方向的服務(wù)。在業(yè)務(wù)領(lǐng)域里，我們的客戶覆蓋到汽車、金融、運(yùn)動(dòng)、快消、互聯(lián)網(wǎng)、家電、個(gè)人消費(fèi)類電子、人工智能等眾多行業(yè)。服務(wù)品牌有寶馬、豐田、勞斯萊斯、保時(shí)捷、雷克薩斯汽車、嵐圖汽車、沃爾沃、大眾、蔚來、Polestar、殼牌、吉利、微軟、卡薩帝、方太、中國(guó)銀行、中信銀行、vivo、雀巢、三星、哈爾濱啤酒、哥倫比亞、LAVAZZA 咖啡等。
迄今為止，前線網(wǎng)絡(luò)與來自全球超過60個(gè)國(guó)際品牌客戶融為默契的營(yíng)銷伙伴，讓眾多企業(yè)在互聯(lián)網(wǎng)營(yíng)銷中受益，獲得廣大客戶的好評(píng)。曾在2014年榮獲金鼠標(biāo)社會(huì)營(yíng)銷類金獎(jiǎng)，2016年榮獲TMA創(chuàng)意類金獎(jiǎng)，2017年榮獲金網(wǎng)獎(jiǎng)移動(dòng)營(yíng)銷類金獎(jiǎng)，2020年榮獲IAI國(guó)際廣告獎(jiǎng)營(yíng)銷案例組/公益類金獎(jiǎng)等；一大波頗具時(shí)效性的好創(chuàng)意還在陸續(xù)參評(píng)中。
上海 黃浦區(qū)
We love to rethink the boundaries across media, culture, communications, and business to reinvent relationships between brands and the public. We bring together complementary talents and expertises sharing in one common obsession: creativity.
We help start-ups grow into brands, and this inspires us to transform our own industry.
We embrace CRM with enthusiasm and guide brands who understand the value of their customers and strive to win them over everyday with meaning, purpose, and entertainment.
The value of brands in a digital age is built upon the user experiences they offer. This is why we strive to ensure that each piece of the consumer journey is marked and supported underpinned with talent.
The majority of consumers prefer to buy products from companies whose values they share. A business revolution for corporate brands that we provide with meaning and creativity.
We see design as a language- a language that enables us to build the most intimate and effective connections between brands and people.
In bringing together various disciplines and putting artists at the heart of creativity, we create appealing and memorable pop culture content for brands.
廣東 深圳
美國(guó)DP明路位于洛杉磯市中心，擁有美國(guó)頂尖品牌營(yíng)銷管理精英，現(xiàn)為中國(guó)跨境出海企業(yè)提供品牌策略定位、VI創(chuàng)意設(shè)計(jì)、視頻營(yíng)銷、Youtube頻道管理、網(wǎng)紅營(yíng)銷、社交媒體營(yíng)銷等美國(guó)本土化品牌突破營(yíng)銷服務(wù)。
現(xiàn)在是加入我們最好的時(shí)機(jī)！DP明路中國(guó)區(qū)廣納各路豪杰加入，組建精英客戶團(tuán)隊(duì)，將世界一流的創(chuàng)意、經(jīng)驗(yàn)、技術(shù)和服務(wù)帶入中國(guó)，帶領(lǐng)有實(shí)力的中國(guó)制造廠/品牌商實(shí)現(xiàn)突破升級(jí)，走上建立世界級(jí)品牌的明路。
#選擇DP明路 #撥開出海迷霧
DP明路團(tuán)隊(duì)經(jīng)驗(yàn)包含為Google谷歌、Sony索尼、Lancome蘭蔻、紐約州政府、Honda本田、Sea World海洋世界、Nestle雀巢、Universal Pictures環(huán)球影業(yè)、Spotify、Lady Gaga等世界領(lǐng)先和成長(zhǎng)品牌提供品牌創(chuàng)意執(zhí)行（品牌定位策略/視覺系統(tǒng)/文案優(yōu)化/攝影攝像/沉浸式品牌官網(wǎng)設(shè)計(jì)等）和營(yíng)銷管理服務(wù)（社交媒體/網(wǎng)紅營(yíng)銷/Youtube營(yíng)銷）。
DP明路核心團(tuán)隊(duì)介紹：
DP品牌策略、創(chuàng)意實(shí)現(xiàn)負(fù)責(zé)人來自于頂級(jí)廣告公司Dailey, RPA, Publicis, Havas and DDB。
DP明路社交媒體負(fù)責(zé)人是前Microsoft和Petco社交媒體總監(jiān)。
視頻制作負(fù)責(zé)人為Tesla/Nike/Samsung/Lego/紐約州政府等制作電視及Youtube廣告片。
視頻廣告投放負(fù)責(zé)人2016年初獲得美國(guó)福布斯雜志“30位30歲以下營(yíng)銷人”殊榮。
網(wǎng)紅管理及Youtube頻道管理負(fù)責(zé)人是該領(lǐng)域的世界級(jí)先鋒專家，已有超過9年管理經(jīng)驗(yàn)。
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