省/直轄市 市
The Effie Awards are known by advertisers and agencies globally as the pre-eminent award in the industry, and recognize any and all forms of marketing communication that contribute to a brand's success. Since 1968, winning an Effie has become a global symbol of achievement. Today, Effie celebrates effectiveness worldwide with the Global Effies and the Positive Change Effies, regional programs in Asia-Pacific, Europe, the Middle East / North Africa, North America, Latin America and more than 40 national Effie programs.
The Effie Awards were launched in 1968 by the New York American Marketing Association as an awards programs to honor the most effective advertising efforts. The award now honors all forms of effective marketing communications and the companies and individuals creating effective work on six continents and over forty countries. In July 2008, the New York AMA assigned its rights in the Effie brand over to a separate non-profit organization, Effie Worldwide, to continue to enhance Effie’s educational offerings.
北京 朝陽區
Effie Awards(艾菲獎)成立于 1968 年,被譽為全球營銷成就的象征。作為全球性非營利機構,致力于領導和發展實效營銷。通過獎項、教育和對實效營銷的一流見解,引領、啟迪和表彰實效營銷作品及其實踐者。
作為推動營銷實效的全球化平臺,艾菲獎經過50多年的發展,目前已落地125+國家和地區的實效營銷作品以及實踐者。大中華區艾菲(Effie Greater China)是全球艾菲最重要且增長最快速的市場,已成為全球實效營銷的風向標。
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