省/直轄市 市
Our Story So Far: At BWM Dentsu our single-minded purpose is to prove that creativity transforms brands and brands transform business. We are currently in the process of transforming some of Australia‘s biggest brands, including Kmart, Qantas, nbn, REA and Bank of Queensland. We began this journey over 20 years ago, transforming from a start-up in a boat shed on Sydney‘s Northern Beaches, to Australia‘s largest independent agency and, more recently, a leading brand in the Global Dentsu Aegis Network. The BWM partnership is today the longest standing leadership team in Australian advertising history. We are now embarking on our next exciting chapter, tapping into the power of the Dentsu Aegis Network to forge a world-famous reputation for our unique skills and processes for transformation.
上海 浦東新區
Perrier is a natural sparkling mineral water that is well known throughout the world. Famous for its elegantly-shaped green bottle, Perrier is the ultimate refreshment to quench all thirsts.
In 1863, the PERRIER saga began: bubbles taken from a French spring were bottled, ready to satisfy people’s thirst. In 1898, Dr. Louis Perrier became the owner of the spring, which would later take his illustrious name.
While the bubbles have remained intact over time, the bottle has evolved with the consumer needs. In the 2000s, the natural sparkling mineral water became available in 100% recyclable PET bottles.
The fantastic story of Perrier combined to its unique personality led to several commercials, each more original than the next. Based on refreshment, humor, and cheekiness, Perrier’s ads have been a reference in terms of communication.
The brand is also strongly related to sports, and is recognized as Roland Garros Tournament’s historical partner, since 1928.
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