上海 黃浦區
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2018年5月23日,上海埃森哲(NYSE: ACN)宣布收購數字營銷公司伙傳播,成為埃森哲旗下數字營銷服務機構:埃森哲互動體驗。
埃森哲互動體驗憑借數字營銷的創造力、商業咨詢的洞察力以及數字技術的賦能,為客戶創造最佳體驗。2020年1月,埃森哲宣布新增長模式,將市場領先的專業能力組合為四項服務:戰略與咨詢、互動營銷、技術、運營。互動營銷成為埃森哲的四大核心業務之一。
埃森哲互動體驗融合了商業咨詢公司、創意機構和技術中心的能力,致力于設計和創造以用戶為中心的數字服務和產品,并為品牌在數字時代創造最好的體驗。埃森哲互動體驗已連續四年被Ad Age評為全球規模最大的數字營銷服務網絡。
在中國,埃森哲互動體驗憑借數字營銷的卓越表現,贏得了國內外權威的認可。
在三年內共斬獲國內外60項重量級獎項,包括2019年戛納國際創意節兩座金獅, 2019年大中華區艾菲獎全場大獎及兩座金獎, 2019年亞洲頂尖創意節一金一銀,2019年One Show中華創意獎一金兩銀等等。
上海 黃浦區
Universal Pictures is an American film studio, owned by Comcast through its wholly owned subsidiary NBCUniversal, and is one of Hollywood's “Big Six” film studios. Its production studios are at 100 Universal City Plaza Drive in Universal City, California. Distribution and other corporate offices are in New York City. Universal Studios is a member of the Motion Picture Association of America (MPAA). Universal was founded in 1912 by the German Carl Laemmle (pronounced “LEM-lee”), Mark Dintenfass, Charles O. Baumann, Adam Kessel, Pat Powers, William Swanson, David Horsley, Robert H. Cochrane, and Jules Brulatour.
It is the world's fourth oldest major film studio, after the renowned French studios Gaumont Film Company and Pathé, and the Danish Nordisk Film company. Six of Universal Studios' films; Jaws (1975), E.T. the Extra-Terrestrial (1982), Jurassic Park (1993), Despicable Me 2 (2013), Furious 7 (2015) and Jurassic World (2015) achieved box office records, with the first three (which were directed by Steven Spielberg) all becoming the highest-grossing film at the time of its initial release.
香港 南區
Tuzki is one of the top rising star characters on the internet. Tuzki, born on September 6, 2006, is a simple black and white line drawing of a bunny easily recognized as a quirky character on various instant messaging platforms. He is a silent but deeply philosophical character with a keen sense of mischief and a unique personality of his own. Tuzki’s wide range of cheeky expressions and humorous body language gives people a vehicle to express their own, often hidden, emotions while his presence on multiple digital platforms, including instant messaging, social networks, games and mobile applications, has taken him across borders and made him a true icon of the internet generation.
Tuzki is now managed by TurnOut Ventures Limited, a joint venture between Turner Broadcasting System Asia Pacific, Inc. and Outblaze Investments Limited, established in Hong Kong in 2008. The purpose of this joint venture is to combine and leverage the partner companies’ strengths in content and game development, and functions as an incubator for market-leading new media content such as Tuzki.
上海 靜安區
古馳 (Gucci) 是一間意大利時裝品牌,由古馳奧·古馳在1921年于佛羅倫斯創辦。古馳的產品包括時裝、皮具、皮鞋、手表、領帶、絲巾、香水、家居用品及寵物用品等。
古馳的標志以兩個G字母組成。
自1994年起至2003年,古馳由湯姆·福特擔任創作總監,更開創了GUCCI嶄新的品牌形象,年輕、摩登、魅力、性感,主導了時尚界的腳步,成為了流行的創造者,造就了GUCCI的時尚王國。
Founded in Florence in 1921, Gucci is one of the world's leading luxury fashion brands. With a renowned reputation for quality and Italian craftsmanship, Gucci designs, manufactures and distributes highly desirable products such as leather goods (handbags, small leather goods, and luggage), shoes, ready-to-wear, silks, timepieces and fine jewellery. Eyewear and fragrances are manufactured and distributed under license by global industry leaders in these two sectors. Gucci products are sold exclusively through a network of directly operated boutiques (446 DOS as of June 2013) and through e-commerce, as a valuable complementary business channel. Gucci products are also distributed through a small number of franchisees, and selected department and specialty stores. For more information about Gucci, please visit www.gucci.com.
上海 靜安區
MEETHEPEOPLE is a medium sized full service independent creative agency born in 2009. We are a team of young & highly energetic talents from post 70s, 80s and 90s; paired with a sound understanding of integrated communications.
We are divided into 4 core business units - Advertising & Design, Digital, Events Management and Content Production; but work as One. At MEETHEPEOPLE, we are a strong believer of team effort with the simplest working process ever available. As such, we are quite confident that we are pretty efficient with our work (at least our clients say so. yay!)
Our area of expertise includes strategic collaboration, digital marketing & communications, new product launches, communications planning and integration, social media marketing & tactical promotions implementation. Other area of services include advertising, art/design, collateral, web productions, traditional print & video productions.
In 2013, SPOTLIGHT was born under the arms of MEETHEPEOPLE. In SPOTLIGHT, we provide celebrity marketing and management solutions.
Our clients are renown brands like FedEx, Syoss, Schwarzkopf, TSL Jewellery, Avon, Cyberlink Technology, Bose, ICBC HKG, 3M to name a few.
上海 徐匯區
名字就是一種態度!2005年,德國新媒體藝術家飛蘋果和楊青青博士共同創立了Xenario飛來飛去(上海飛來飛去展覽設計工程有限公司),歷經十余年的發展,“不斷創新”這一理念的指引下, Xenario飛來飛去如今已經成長為一家全球領先的展覽設計工程公司和全面的交鑰匙展覽服務商,并擁有國際視野的科學與藝術研究中心。
至今,Xenario飛來飛去已經鍛造出一支超過100人的經驗豐富的專業展覽團隊,成功打造了超過60多個展館和展覽項目,其中包括上海天文館、微軟 Microsoft Center One、上海世博會中國館、上海中心、中國動漫博物館、美國航天館等享有盛名的世界級展館。于2020年獲得中國大運河博物館、上海博物館東館及世界旅游博物館等大型頂尖文博類展館國際競選第一名。通過中國上海和美國紐約分公司的通力合作,Xenario飛來飛去將“打造展館新標準,創造展覽新體驗”的愿景帶向全世界的展館,讓中國創新力量感染全世界的觀眾。
上海飛來飛去展覽設計工程有限公司是一個具有創意、膽識和想要成為最棒的團隊,有足夠耐力的人才能不負我們的期望。我們的團隊領導者都是從基礎做起,他們經歷磨煉,擅長在各自的領域超常發揮。在公司,我們鼓勵創造性貢獻和建設性批評,這能使我們不斷改進工作方式。就像是一個生命,我們共同組建大腦,身體和四肢。我們一起工作、一起成長,因為每個人都有同樣的目的:一起打造展館新標準。
廣東 深圳
陳宋品牌顧問公司前身為陳紹華設計,創立于1992年,是中國最早成立的設計公司之一。伴隨中國經濟的高速發展,陳宋品牌團隊在品牌設計、創意文化和工業設計方面具備豐富經驗,為中國眾多著名品牌提供了從品牌到產品的整合設計服務。
C&S Brand formerly known as CSH Design, founded in 1992, is one of the earliest design companies in China. Along with the rapid development of China’s economy, C&S Brand team has gathered rich experience in brand design ,creative culture and industrial design. From the brand to product, We’ve provided complete integration services for many well-known China brands.
作為中國平面設計界創新精神和系統執行能力的代表,我們堅持以“Colorful & Smart|多元·智慧”為創作理念,因為我們知道:品牌的塑造絕對不是簡單的標志設計,其中蘊涵了企業對于未來發展的戰略思考。我們通過深層次地挖掘品牌的需求,幫助企業梳理架構起一套專屬的“品牌體驗地圖”,力求把品牌觸點清晰化,從戰略層面上確保各個觸點的功能一致,從而使品牌核心價值在每個環節得以體現。作為企業品牌形象視覺管理的全方位設計專家,我們致力于為注重企業品味的客戶提供相互尊重、值得信任的設計服務,為客戶提供最有效、最優化的品牌形象管理解決方案。
廣東 深圳
SheIn has been around since 2008, and has now become one of the most acclaimed online stores for women’s fashion. We are dedicated to providing the most cutting-edge fashion with some of the lowest prices in the entire industry.
Products on shein.com are being updated faster than most of its competitors, catering to the tastes of different customers. SheIn’s team draws on rich experience and great passion on providing fashionable clothing for women from the ages of 16-35.
SheIn is committed to the satisfaction of every customer. Our employees enjoy the excitement of developing new products and providing quality service. We guarantee efficient and quality service for our customers.
SheIn是國內排名第一,類Zara,Foever21的跨境快時尚公司,年銷售額10億,生意遍布在全球40多個國家,歐美2個海外倉。公司總部位于南京,2010年成立,IDG領投,在職員工800+。
深圳子公司負責整個集團的前端(包括產品、UI、web前端),移動跨境電商APP的研發和推廣,目前的APP(SheIn/The YUB)在Apple Store和Google Play上排名20-30名,用戶300萬,主要為16-30的美國女性。2015年末,SheIn已經完成APP法、德、西班牙語的本地化,即將向歐洲推廣。
上海 長寧區
上海秀網數碼有限公司/Showone是一家專業從事網絡互動營銷服務的公司。致力于為國內知名企業提供網絡策劃、網站設計、網站維護及網站推廣服務。擅長FLASH動畫,WEB音效,動態HTML或360度全景影像,力求有目的地為用戶帶來鮮明獨特的印象和感受。
我們是一群具有創意技術、商業營銷及企業管理的專業組合,我們相信理念引領創意,創意實現夢想,而點擊創造價值。我們熱愛互聯網以及延伸的網絡視覺設計,并享受創作帶來無比的快樂與成就感。摒棄了大多數設計公司為了設計而設計,毫無目的地創意,多元化和國際化的設計理念一直貫穿于我們的創作中,從客戶需要出發,緊密結合市場,科學的分析和整理,使設計有的放矢,真正為品牌服務,提升品牌附加值,為您建立優秀的品牌而努力!
自2002年6月公司成立至今,我們接觸了許多優秀品牌的客戶,創下不少令人激動的成果,同時也積累了豐富的企業網站建設經驗。上海秀網先后為法國蘭蔻、阿爾卡特、馬爹利、麥當勞(中國)有限公司、SONY、星巴克、迪比特、東芝、富士等國內外知名品牌建立互動平臺。我們為每個客戶配備專業的網站制作團隊,提供高效、優質、物超所值的網站建設服務,獲得了客戶的高度贊譽。
上海秀網的成長是一個不斷開拓市場,不斷吸收新的網絡技術,不斷完善自身運作,不斷創新的過程,我們努力將網絡科技帶到充滿創意的路上,愿意同各行各業的企事業單位建立良好的合作伙伴關系,謀求共同發展、共同繁榮的美好明天。
上海 黃浦區
We love to rethink the boundaries across media, culture, communications, and business to reinvent relationships between brands and the public. We bring together complementary talents and expertises sharing in one common obsession: creativity.
We help start-ups grow into brands, and this inspires us to transform our own industry.
We embrace CRM with enthusiasm and guide brands who understand the value of their customers and strive to win them over everyday with meaning, purpose, and entertainment.
The value of brands in a digital age is built upon the user experiences they offer. This is why we strive to ensure that each piece of the consumer journey is marked and supported underpinned with talent.
The majority of consumers prefer to buy products from companies whose values they share. A business revolution for corporate brands that we provide with meaning and creativity.
We see design as a language- a language that enables us to build the most intimate and effective connections between brands and people.
In bringing together various disciplines and putting artists at the heart of creativity, we create appealing and memorable pop culture content for brands.
北京 朝陽區
AMUSE
We spent the first half decade of our life operating as a digital agency – and we still fulfil this role for many of our clients. We were one of the most innovative agencies for our time and the impact of digital technology on everyday life remains our abiding passion. It’s the extent of this impact which has led around a third of our clients to work with us as their lead brand communications agency.
Respect Truth. Make It Real.
We all know that, in the digital world, people are more connected than ever and brands are subject to greater scrutiny than ever. The golden rule, therefore, is that you have to respect the truth: not necessarily the facts, but the reality of how consumers see, feel and experience your brand. We don’t have a set “process” for uncovering this, as we believe that all briefs are different, but this fundamental principle is what drives our thinking. And, once the truth is identified, we challenge ourselves to do something about it. It’s an approach which leads fairly naturally to strong, purposeful creative work.
香港 東區
In 1949, three enterprising gentlemen, Bill Bernbach, Ned Doyle and Maxwell Dane gave the advertising industry a wake-up call. In short, they said: Let’s stop talking at people and instead start conversations that lead to action and mutual benefit.
This heritage tells us who we are, what we believe and how we should behave. It inspires us to continually challenge standard convention. From Bill Bernbach to Keith Reinhard to the present generation of DDB leaders, we continue the revolution.
Ideas are the fuel of DDB. Throughout our evolution we have been guided by a series of relevant and related ideas:
Creativity Is The Most Powerful Force In Business
DDB’s pursues collaborative relationships with clients and partners to find the hidden potential of people, brands and business through creativity.
Insight into Human Nature
We believe that great ideas come from keen insights and one good idea can propel a brand for years.
Respect for the Customer
DDB has long led the way by recognizing that brands are in the hands of consumers, not brand managers. Nothing is more important and relevant today.
北京 朝陽區
【創立】
2008年,睿路傳播成立,成為國內最早一批試水社會化營銷的傳播公司,并獨立探索一條睿路的SOCIAL之道。
Founded in 2008 as one of the earliest Social Marketing entrepreneurs, teasing out our own way of winning in the market.
【探索】
創立至今,睿路從未停止嘗試和探索的步伐,一路從社會化傳播擴展到數字營銷,再到如今的360度全方位整合營銷。業績也是一路高歌,保持快速穩健的增長。
Doubled, even tripled, on yearly basis ever since by shifting focus from just social to digital-enabled integrated marketing – to “reload” the communication world as we call it.
【集團化】
2016年正式登陸新三板(股票代號839206),成為國內少數幾家首先利用資本操作獲得持續發展的傳播集團之列。
Listed publicly in NEEQ (National Equities Exchange and Quotations) in 2016 (Code 839206), the first few early-birds in China capitalizing for a sustainable growth mechanic.
【整合】
未來我們還將繼續強化整合,提供真正“端到端”的解決方案。其中包括電商服務、數據整合、忠誠度管理,乃至B2B等廣泛細分領域等。
The momentum to integrate continues as we push further in completing reload service and solution offerings by including EC, data, loyalty management, B2B and beyond.
北京 朝陽區
In 1949, three enterprising gentlemen, Bill Bernbach, Ned Doyle and Maxwell Dane gave the advertising industry a wake-up call. In short, they said: Let’s stop talking at people and instead start conversations that lead to action and mutual benefit.
This heritage tells us who we are, what we believe and how we should behave. It inspires us to continually challenge standard convention. From Bill Bernbach to Keith Reinhard to the present generation of DDB leaders, we continue the revolution.
Ideas are the fuel of DDB. Throughout our evolution we have been guided by a series of relevant and related ideas:
Creativity Is The Most Powerful Force In Business
DDB’s pursues collaborative relationships with clients and partners to find the hidden potential of people, brands and business through creativity.
Insight into Human Nature
We believe that great ideas come from keen insights and one good idea can propel a brand for years.
Respect for the Customer
DDB has long led the way by recognizing that brands are in the hands of consumers, not brand managers. Nothing is more important and relevant today.
上海 黃浦區
瞇兔傳播(METOO Communication,M2)成立于2017年,是一家完全基于消費者的洞察,尊重市場的創意產出,多平臺的傳播影響為輸出核心的品牌提供完整解決方案。
對比行業其他的Agency,瞇兔反而是一家不那么“守規矩”的IMC機構.IMC的內核是“I” for integrated,傳統IMC公司的理念是”無所不能””無處不在””無點不強”的全領域覆蓋整合。
但正所謂,尺有所短,寸有所.我們相信,中國沒有一家IMC公司有能力,也不可能真正的做到”全能”整合。
瞇兔的價值觀則認為,IMC的核心并不是”all in one”, 而是抓住IMC核心要素要素去深耕,并精準和放大傳播戰役的目的,重新定義IMC價值精髓的”3I theory”才是”The key point to win”,也正是我們輸出的方向。
- I for Insight:策略不僅僅是來服務甲乙雙方的,瞇兔一直以來秉持以消費者為核心,在大數據庫的支持下,所有策略產出都嚴格做到言之有理,言之有據,言之有物;
- I for Idea:創意不僅僅是拿來玩的,瞇兔認為,好創意的標準不是”好玩”,而是能否與品牌屬性和營銷目的共生,從創意產出的根源上做到品創合一;
- I for Influence:媒介不是堆砌數據.精準把握流量,瞇兔深度合作抖音,小紅書,騰訊,阿里&1000+MCN戰略聯盟,響應平臺新趨勢,與時俱進,因地制宜的為品牌和創意謀求最大化聲量。
瞇兔擁有一流的客戶,也是一流客戶所信賴的合作伙伴.創立至今先后為超過百家以上的多領域品牌和企業提供整合營銷服務,核心客戶包括光明乳業,雀巢,聯合利華等世界500強企業。
北京 --不限--
The Clios is the esteemed international awards competition for the creative business. Founded in 1959 to celebrate high achievement in advertising, the CLIOs annually and throughout the year recognize the work, the agencies and the talent -- across advertising, sports, fashion, music, entertainment, and health care -- that, in a variety of categories and as judged by industry peers, push boundaries and establish new precedent.
The Clios judging process is known for its democratic approach to recognizing creative excellence. Fewer than 20% of submissions, within a media type, survive the first two rounds, from which juries re-evaluate the work to determine Gold, Silver and Bronze statues along with the Shortlist. Less than 5% of all entries receive a statue, and less than 1% receive the coveted Gold CLIO. Each jury also has the option of awarding the highest honor, the Grand Clio, to one truly exceptional piece of work in each media type from the chosen Gold statue winners.
克里奧廣告獎是全球廣告業界最受推崇、最富盛譽的國際性廣告大獎賽。
于1959年在美國設立,旨在表彰廣告業最富創意的精英,鼓舞和獎勵現代文化中最為生動有趣、最富有影響力的藝術形式,是規模最大的國際性獎項之一。
上海 徐匯區
In 1949, three enterprising gentlemen, Bill Bernbach, Ned Doyle and Maxwell Dane gave the advertising industry a wake-up call. In short, they said: Let’s stop talking at people and instead start conversations that lead to action and mutual benefit.
This heritage tells us who we are, what we believe and how we should behave. It inspires us to continually challenge standard convention. From Bill Bernbach to Keith Reinhard to the present generation of DDB leaders, we continue the revolution.
Ideas are the fuel of DDB. Throughout our evolution we have been guided by a series of relevant and related ideas:
Creativity Is The Most Powerful Force In Business
DDB’s pursues collaborative relationships with clients and partners to find the hidden potential of people, brands and business through creativity.
Insight into Human Nature
We believe that great ideas come from keen insights and one good idea can propel a brand for years.
Respect for the Customer
DDB has long led the way by recognizing that brands are in the hands of consumers, not brand managers. Nothing is more important and relevant today.
上海 徐匯區
2021 星球獎 服務創新獎 品牌策略
2021 星球獎 服務創新獎 品牌設計
2020年1月,RE:SS于上海成立。近年觀察到無論個體、組織皆向外發聲,“所有人對所有人說”的時代全面開啟。運營營銷化,產品品牌化,品牌IP化。在品牌內涵不斷被豐滿的背后,新物種“文化體”正在形成。有別于單一的規模化,“文化體”有著唯一性、更強的內驅力和演變能力。作為品牌文化體孵化器, RE:SS聚焦運動、大健康、家居和可持續發展四大領域,向中國DTC品牌提供CONSULTING+COMMERCE+CULTURE服務,幫助品牌在實現經濟價值同時也實現文化價值,使之成為以品牌價值感、品牌影響力穿越周期的THE ONE。
RE:SS技能:策略咨詢、品牌設計、數字基建。在徹底的市場分析和精準戰略規劃下,使創意、技術發揮更深層次的企業影響力。無論品牌設計還是數字基建,均以消費者角度審視,回應真實需求。
RE:SS定位
文化體孵化器 CULTURE INCUBATOR
RE:SS愿景
讓美好成為法律 MAKE GOODNESS A RULE
RE:SS使命
文化創變 CULTURE CREATOR
文化輸出 CULTURAL OUTPUT
RE:SS價值觀
不低估每個人的創造力 NEVER LOOK DOWN ON YOUR CREATIVITY
以第一原理為向導,從本質出發 THE FIRST PRINCIPLE
創造向善 CREATIVITY FOR GOOD
RE:SS將在兩個維度展開文化體孵化行動:
RE:SS SPACE|形成文化體的場域
RE:SS STORY|促成文化體的敘事
了解更多
上海 黃浦區
【注意】該賬號已暫停使用
想要了解更多電通網絡與電通創意信息,您可以移步至:
電通創意企業賬號:http://www.sh-jinniu.com/company/10169
電通創意主頁:www.dentsucreative.com
電通國際主頁:www.dentsu.com
2022年6月20日,電通國際宣布集合電通旗下所有的創意代理商包括dentsuMB和安索帕(Isobar)及其他電通所屬創意品牌,形成一個全新的全球創意網絡——電通創意(Dentsu Creative)。
電通東派廣告有限公司成立于1998年,是全球最大的獨立廣告公司——株式會社電通在中國建立的百分百獨資公司。作為一個營銷解決方案供應商和最了解客戶需求的合作伙伴,我們提供“一站式營銷之道、全方位專屬服務”,以幫助客戶提升銷售業績、解決各種營銷難題為己任。我們的代理服務內容包括產品開發、營銷戰略、品牌戰略、傳播策略、銷售策略,以及客戶關系管理、公共關系、大型活動和網絡互動等。
作為一家全方位的咨詢型廣告公司,我們的職責是通過最有效的方式促進客戶的業務發展。在激烈的競爭中,客戶的營銷過程從產品研發到日常銷售都面臨著許多挑戰。單純地提供傳播與品牌服務并不能真正改善客戶的銷售情況,新型的客戶服務為我們提供了全新的商機。我們把電通東派定位為“一站式全方位營銷智囊”(One-Stop Marketing Solution Provider),而不僅僅是傳統意義上的廣告代理商。
我們為客戶提供營銷咨詢和執行服務,并承諾對客戶的銷售業績負責。電通東派全面實施本土化戰略,堅持本土化洞察和服務優勢,我們的特點是立足中國市場,依托中國人才,服務中國客戶。基于“一站式全方位營銷智囊”的理念,我們堅信將能與客戶攜手進步、共創美好未來。
北京 朝陽區
Constituency Management Group (CMG)
We’re sure you’re wondering “CMG, who are they?” In short, a holding company within Interpublic Group(NYSE: IPG). But don’t let that put you off, what you need to know is that within the group are some of the biggest below-the-line agency brands in the world with a portfolio of blue-chip multinational and Asian domestic clients to die for. From PR to experiential to sports marketing to branding, our agencies are world leaders. The group consists of three PR agencies (Weber Shandwick, Golin Harris, Devries), Octagon sports marketing, Jack Morton and FutureBrand.
And when you work at CMG, you work at them all. Every day, wearing multiple hats. Not a job for the faint-hearted but certainly one for those that feel stifled in a single-agency / single-disciplined environment.
More importantly still, when you work in CMG Digital you’re at the forefront of all these agencies strategies and initiatives to take their slice of the digital pie. Which means a lot of different flavors of digital, across earned, owned and owned media. From social to search to strategy to content production. All areas fall within the CMG Digital remit.
Hope that’s answered your question…read on to find out more about the role.
上海 黃浦區
Constituency Management Group (CMG)
We’re sure you’re wondering “CMG, who are they?” In short, a holding company within Interpublic Group(NYSE: IPG). But don’t let that put you off, what you need to know is that within the group are some of the biggest below-the-line agency brands in the world with a portfolio of blue-chip multinational and Asian domestic clients to die for. From PR to experiential to sports marketing to branding, our agencies are world leaders. The group consists of three PR agencies (Weber Shandwick, Golin Harris, Devries), Octagon sports marketing, Jack Morton and FutureBrand.
And when you work at CMG, you work at them all. Every day, wearing multiple hats. Not a job for the faint-hearted but certainly one for those that feel stifled in a single-agency / single-disciplined environment.
More importantly still, when you work in CMG Digital you’re at the forefront of all these agencies strategies and initiatives to take their slice of the digital pie. Which means a lot of different flavors of digital, across earned, owned and owned media. From social to search to strategy to content production. All areas fall within the CMG Digital remit.
Hope that’s answered your question…read on to find out more about the role.
上海 黃浦區
Havas is one of the world’s largest global communications groups. Founded in 1835 in Paris, the Group employs 23,000+ people in more than 100 countries and operates through its three business units which are Havas Creative Network, Havas Media Network and Havas Health Network, covering all communication activities. Havas Group’s mission is to make a ‘meaningful difference’ to brands, businesses and people. In year 2024, Havas launched new strategic plan ‘Converged’ and significant investment on it, to answer clients’ ever-increasing needs for cross-functional, fully integrated communications solutions.
Havas China Group is a global communication agency offering integrated solutions spanning creativity, media, events, digital, social media, healthcare communication and public relations. We are operating primarily from main offices in Shanghai, Beijing, and Guangzhou.
Our mission at Havas Media China is to create the best media experience, capitalizing upon the most meaningful media, to build meaningful brands.
漢威士是全球最大的傳播集團之一。集團成立于1835年,總部位于巴黎,現有員工超過23,000人,業務遍及全球100多個國家。漢威士集團的使命是為品牌、企業和個人創造“有意義的改變”。2024年漢威士推出了新的戰略計劃“Converged”,并對其進行了重大投資,以滿足客戶對整合傳播解決方案的日益增長的需求。
漢威士中國提供涵蓋創意、媒體、活動、數字、社交媒體、醫療健康傳播和公關等綜合解決方案。我們主要在上海、北京和廣州設有辦事處。
漢威士媒體的使命是創造最佳的媒體體驗,利用最富有意義的媒體,打造最富有意義的品牌。
北京 東城區
贊意增長網絡,為企業提供品牌戰略、廣告創意、整合營銷、抖音及小紅書品效銷營銷、用戶運營等全鏈路服務,以生意敘事促進企業增長。截至2025年,贊意孵化運營的DTC品牌“親愛男友”,銷售額累計7億元。
品牌戰略業務——贊意與知名營銷人梁將軍組建「將意咨詢」專注于企業內容戰略咨詢,以內容角度提供品牌定位、內容架構、體驗交付、視覺開發等服務,助力企業實現內容化轉型。代表案例為認養一頭牛、人類快樂螺螄粉、曲美家居品牌升級等。
廣告業務——「贊意廣告」是中國知名的年輕營銷品牌,以使命即品牌和生意型創意為主要方法,協助品牌實現品牌升級、新品上市、節點營銷、電商戰役等營銷目標,建設富有競爭力的品牌且實現增長閉環。代表案例包括:鐘薛高《今年桂花開得晚》、樂樂茶品牌升級《我的快樂就在此刻》、完美日記大都會博物館聯名系列推廣、匹克態極爆品出圈等。
內容帶貨業務——「條條起量」以創作及投放帶貨內容為目標,結合抖音等社交媒體渠道的規則,帶動抖音電商全鏈路的閉環運營(DP),為品牌的銷售增長提供超過行業平均值的投資回報率。
用戶運營業務——「贊意增長」通過數字及內容化運營手段謀求用戶生命周期價值增長,提供用戶運營和數據賦能,基于微信生態提供產品到運營的一站式服務,通過數據驅動的創意、運營和用戶管理驅動業務增長。
視覺設計業務——「萬與所有ONE-AND-ALL」通過視覺創意為客戶進行品牌形象升級、品牌識別系統、產品包裝設計、視覺物料開發,打造看得見的高顏值內容。代表案例包括百草味品牌升級、匹克品牌升級、海昌品牌升級、始祖鳥視覺等。
娛樂營銷業務——「風犬娛樂」代言人篩選評估服務、代言人全年、短代整合營銷提效(ROI、GMV可預估)、品牌綜藝、影視劇營銷提效、粉絲運營激活、藝人直播活動創意策劃及落地、電商平臺IP PK等。
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