廣東 深圳
耘眾創(chuàng)意同盟（VWEED Creative Group） 是融合品牌策略、影像創(chuàng)意、數(shù)字營銷、感官互動的品牌整合傳播咨詢機構(gòu)。
我們堅持“觸動靈魂的洞察，感動人心的創(chuàng)意”的創(chuàng)作標(biāo)準(zhǔn)，在廣告無用和品牌失焦的時代語境下，拒絕套路，跳脫平庸尋找全新維度的品牌溝通方式。而這種品牌溝通方式將是前所未有的！我們提出“ICP”創(chuàng)作方法論，即在給予充分的洞察力insight、好奇心curiosity;、可能性possibility 的前提下，帶來有深度的調(diào)研、有溫度的洞察、有高度的策略、有感知的內(nèi)容、有誠意的溝通。
我們對創(chuàng)作報以極高的敬畏之心，這種敬畏來源于我們對消費者研究的認(rèn)同和對原創(chuàng)內(nèi)容的執(zhí)著。耘眾旗下四大領(lǐng)域消費者研究創(chuàng)意中心：新女性消費者研創(chuàng)中心，新商業(yè)消費者研創(chuàng)中心，新金融消費者研創(chuàng)中心，新科技消費者研創(chuàng)中心及兩大內(nèi)容分支創(chuàng)作機構(gòu)“感知文創(chuàng)”和“春耕文旅”。將消費者洞察與互動內(nèi)容創(chuàng)新結(jié)合，用時尚、潮流、文創(chuàng)、藝術(shù)、科技、商業(yè)等國際前沿觀點的介入引領(lǐng)品牌話題性與消費力，創(chuàng)造“超感官”內(nèi)容營銷的新賽道。
耘眾創(chuàng)意同盟2013年成立至今以先鋒前沿的創(chuàng)意持續(xù)為眾多知名品牌提供整合傳播解決方案，未來將不斷創(chuàng)造現(xiàn)象級作品和內(nèi)容。
省/直轄市 市
Spikes Asia is a collaboration between Ascential Events (Europe) Limited and Haymarket. The Festival and Awards provide the region’s creative communications industry with a platform to network and exchange ideas, bringing together the finest creative thinkers from around the world.
廣東 廣州
COMPANY PROFILE / 公司簡介
Wunderman Thompson is a creative, data and technology agency, setting the standard for marketing, communications and business innovation. We provide the inspiration for you to grow crossing creative, data, e-commerce, consulting and technology. We established in New York and bring together over 20,000 talents of creatives, analysts, strategists, customer experience designers and business consultants across 90 global markets.
Wunderman Thompson是一家集創(chuàng)意，數(shù)據(jù)和科技技術(shù)于一體的新型營銷代理機構(gòu)。我們主要提供創(chuàng)意，數(shù)據(jù)，電商，咨詢和技術(shù)服務(wù)在內(nèi)的整合營銷服務(wù)。公司總部位于美國紐約，在全球90個市場中擁有超過20,000名創(chuàng)意，數(shù)字，策略和技術(shù)等人才。
我們長期招募各類人才，如有意向進一步溝通，請將個人簡歷+作品集分至winnie.hong@wundermanthompson.com
上海 黃浦區(qū)
Since 1962, D&AD has been inspiring a community of creative thinkers by celebrating and stimulating the finest in design and advertising. The D&AD Professional Awards are recognised globally as the ultimate creative accolade, entered and attended by the best from around the world.
上海 黃浦區(qū)
NIQI combines China understanding and creative excellence with technology innovation, to support brands create unique experiences into Chinese people’s lives.
A new agency cocktail made with equal parts of creative excellence and in-depth understanding of China. Garnished with technology innovation.
北京 朝陽區(qū)
FLOW 是一個屢獲殊榮的廣告公司和創(chuàng)意顧問。總部設(shè)在北京，分部在加拿大溫哥華和香港。我們合作的品牌包括加拿大旅游局、名品奧特萊斯、奧迪，還有李連杰和馬云的生活方式品牌太極禪。
泉流創(chuàng)意希望打造一個健康、可持續(xù)、豐富多彩的世界，改變?nèi)说乃季S和思緒。通過獨到的眼光、趣味的表達與專業(yè)的技術(shù)，贏得數(shù)字時代的最挑剔用戶。
我們對生活及其美麗之處擁有無窮的好奇心。我們著迷于事物千變?nèi)f化的可能性。我們用真誠的態(tài)度對待生活。我們的工作是愛好，愛好是工作。我們無拘無束，對生活充滿好奇心，充滿了歡聲笑語，喜悅和自由，讓明亮閃耀的想象之流從腦海中涌出，匯聚成一條泉流創(chuàng)意。
北京 朝陽區(qū)
We are a creative studio based in China, with locations in Beijing and Shanghai.
We create and produce branded content with a strong emphasis on design that serves our visual storytelling.
Like our inspiration and ideas, our team is coming from China and all over the world. We consider ourselves as a Chinese international studio. We are creative makers. We like to connect ideas and to put / merge them in motion.
WE ARE CREATIVE MAKERS. From script writing, designing visual identity for large scale events to online commercials, web documentaries, teasers for engaging online campaign, we connect ideas and put them in motion.
我們是一家成立在中國的創(chuàng)意公司，辦公地點分別在北京和上海。
我們創(chuàng)作并制作品牌化內(nèi)容，我們強烈注重設(shè)計，用設(shè)計來‘講故事’。
正如我們的靈感和想法的來源，我們的團隊成員來自中國本土及世界各國。我們被稱為扎根于中國的國際工作室。我們是富有創(chuàng)意的制造者。我們把豐富的想法串起來，讓想法‘動起來’。
我們是富有創(chuàng)意的制造者。從劇本撰寫，到為大型商業(yè)活動設(shè)計主視覺，從線上廣告，到紀(jì)錄片，網(wǎng)絡(luò)推廣視頻；我們把豐富的想法串起來，讓想法‘動起來’。
我們與客戶一起寫故事，定義內(nèi)容。然后我們用攝影作品，圖像和視頻把它展現(xiàn)出來，最后用三維動畫，MG動畫，音樂，聲音和音效打造出最佳作品。
上海 黃浦區(qū)
Leagas Delaney is one of the most respected creative agencies in the world. Founded in London by advertising legend Tim Delany in 1980. Leagas Delaney Shanghai opened in 2009 and is the youngest office in the group.
We're known for an unprecedented creative level always striving to surprise and engage consumers.
Compared to other international agencies we have chosen to stay small and tight. We believe creativity and originality develops best from smaller groups of people who support each other. We have just moved the Shanghai office into a newly renovated French Concession house already famous for a modern-cool and homely interior design.
From here we develop advertising and communication strategy for a group of exciting clients in China.
廣東 深圳
蜂巢創(chuàng)意體一家用創(chuàng)意解決傳播問題的創(chuàng)意體。旗下有雙線整合營銷的“蜂巢品牌顧問與設(shè)計”“很高興互動”等互聯(lián)網(wǎng)基因創(chuàng)意團隊。團隊主要成員有多年4a公司從業(yè)經(jīng)驗。
2009年4月成立蜂巢創(chuàng)銷文化傳播有限公司；2009年6月第一名入駐深圳大學(xué)創(chuàng)業(yè)園；2011年3月蜂巢創(chuàng)銷店開及深圳、廣州、上海共5家旗艦店，2011年6月完成深圳世界大學(xué)生運動會南山區(qū)大運場館視覺美化，2013年3月服務(wù)有中國紅點之稱的“深圳國際工業(yè)大展”形象建立，2013年6月競標(biāo)拿下深圳市城市標(biāo)志設(shè)計，2014年獲得深圳市大鵬新區(qū)城市標(biāo)志三甲，2016年建立基于雙線整合營銷的“很高興互動”公司。
產(chǎn)品及服務(wù)：品牌策略咨詢、品牌形象建設(shè)、品牌雙線營銷、微信后臺建立與開發(fā)
海外 海外
良品，十餘年只專注「品牌」這一件事。我們的跨文化團隊結(jié)合策略思考、國際化視角和多元化創(chuàng)意，致力於與追求卓越並擁有好產(chǎn)品的企業(yè)，一起打造更具影響力的品牌，並落實企業(yè)願景。良品深度挖掘品牌的內(nèi)涵，發(fā)現(xiàn)不凡之處，以更有創(chuàng)造力的方式建立起品牌與人之間的溝通。自2008年創(chuàng)立以來，協(xié)助上百個品牌提升了品牌競爭力，打入目標(biāo)市場，並持續(xù)與企業(yè)共創(chuàng)品牌成長。這就是良品的執(zhí)念——堅持做「有意思」的品牌。
我們的使命是，讓好的企業(yè)和產(chǎn)品，都能擁有同樣好的表達。
北京 朝陽區(qū)
【注意】該賬號已暫停使用
想要了解更多電通網(wǎng)絡(luò)與電通創(chuàng)意信息，您可以移步至：
電通創(chuàng)意企業(yè)賬號：http://www.sh-jinniu.com/company/10169
電通創(chuàng)意主頁：www.dentsucreative.com
電通國際主頁：www.dentsu.com
2022年6月20日，電通國際宣布集合電通旗下所有的創(chuàng)意代理商包括dentsuMB和安索帕(Isobar)及其他電通所屬創(chuàng)意品牌，形成一個全新的全球創(chuàng)意網(wǎng)絡(luò)——電通創(chuàng)意(Dentsu Creative)。
臺灣 臺北市
VML is a global creative company - formed from the unification of Wunderman Thompson and VMLY&R - two of the most-awarded creative agencies in the world.
With the interconnectivity of world-class brand experience, customer experience and commerce capabilities, VML is equipped to support clients on creative brand growth strategy and transformation initiatives, all powered by deep data, marketing technology, and platform expertise.
VML connects a global network of over 30,000 people across 60+ markets.
VML 結(jié)合 Wunderman Thompson 及 VML Y&R 兩大最受讚譽創(chuàng)意代理商，擁有世界一流品牌體驗、商務(wù)解決方案和客戶體驗等能力。我們將為品牌提供創(chuàng)意及成長策略與轉(zhuǎn)型計畫的支持，並利用最優(yōu)秀的數(shù)據(jù)資料庫、行銷技術(shù)和平臺作為支援。同時，在B2B和醫(yī)療保健領(lǐng)域也將提供行業(yè)領(lǐng)先的洞察力和專業(yè)知識。
上海 黃浦區(qū)
Happy Finish is a world-leading creative production studio with offices in London, New York, Shanghai, Mumbai, & Portland. We specialise in creating high-end visual content, bringing ideas and concepts to life. Our team of digital artists and interactive specialists work directly with brands, advertising agencies & independent creatives to craft high-quality visual content for the worlds top advertisers and brands.
上海 黃浦區(qū)
北京 朝陽區(qū)
PUTAO DESIGN 是一家創(chuàng)新設(shè)計工作室
為商業(yè)和科技領(lǐng)域的客戶提供設(shè)計服務(wù)
理解，探索，定義，設(shè)計，力求精準(zhǔn)與清晰，
我們用創(chuàng)意和設(shè)計讓品牌 “顯而易見”。
我們的團隊致力于藝術(shù)指導(dǎo)和創(chuàng)意咨詢，
在許多平臺上制作各種各樣的數(shù)字內(nèi)容。
該工作室與小米、OPPO、VIVO、榮耀、海信、愛普生、小吉等優(yōu)質(zhì)品牌合作，提供了無數(shù)廣受好評的創(chuàng)意解決方案。
PUTAO DESIGN is an innovative design studio
Provide design services for customers in the business and technology fields Understand, explore, define, design, and strive for accuracy and clarity, We use creativity and design to make the brand "obvious",
Our team is dedicated to art direction and creative consulting, producing a wide variety of digital content across many platforms. Working along with top brands such as XIAOMI, HUAWEI, VIVO, HONOR、HISENSE、EPSON, and minij, the studio has delivered countless creative solutions that are widely acclaimed.
廣東 廣州
博圖網(wǎng)絡(luò)營銷顧問機構(gòu)創(chuàng)建于2008年，秉持國際4A廣告機構(gòu)創(chuàng)意制勝之道，融合中國互聯(lián)網(wǎng)媒體互動創(chuàng)新之勢，堅持以“創(chuàng)新技術(shù)為本，卓越創(chuàng)意為輪，協(xié)助品牌創(chuàng)建網(wǎng)絡(luò)營銷取勝之鑰”。
匯集資深互聯(lián)網(wǎng)廣告策劃和創(chuàng)意、媒體數(shù)據(jù)研究和網(wǎng)絡(luò)營銷技術(shù)等領(lǐng)域的精英專家，我們不斷探索創(chuàng)新，為品牌尋找更具價值的網(wǎng)絡(luò)營銷產(chǎn)品和機會。
數(shù)字品牌傳播、互動創(chuàng)意策劃、網(wǎng)絡(luò)媒體數(shù)據(jù)研究、網(wǎng)絡(luò)營銷平臺開發(fā)，會員數(shù)據(jù)庫營銷、網(wǎng)絡(luò)渠道銷售，我們提供網(wǎng)絡(luò)營銷各個領(lǐng)域的顧問、策略、創(chuàng)意、執(zhí)行服務(wù)。
Bo figure online marketing consultant, founded in 2008, to uphold international 4A advertising agency creative path to victory, the integration of Chinese Internet media interactive innovation potential, adhere to the “technology-based innovation, creative excellence for the wheels, to help create a network marketing brand of victory key. ”
Brings together senior field planning and creative Internet advertising, media and marketing research data and technology elite experts, we continue to explore innovative, looking for more value for the brand products and network marketing opportunities.
上海 徐匯區(qū)
KOLLEKTIV是一個由專業(yè)市場人士和創(chuàng)意先鋒組成的團隊，致力于為客戶提供專業(yè)有效的市場傳播策略，幫助客戶建立品牌形象，傳播商業(yè)及產(chǎn)品訊息，達成商業(yè)目標(biāo)。
我們通過全方位了解客戶的品牌定位，將無形抽象轉(zhuǎn)化為有形，并以最具創(chuàng)意的形式，品牌可視化呈現(xiàn)給消費者。 我們?yōu)槟峁┑姆?wù)：打造專屬的公司品牌標(biāo)識；設(shè)計簡潔有效的公司網(wǎng)站；創(chuàng)造獨一無二的動畫和聲效，將您的品牌故事以生動形象的方式演繹出來并傳遞給消費者。 我們將利用品牌的獨特個性去創(chuàng)造目標(biāo)消費者與品牌的專屬故事。 我們的創(chuàng)意包羅萬象，從線上到線下，從品牌包裝到傳統(tǒng)媒體，以最動人的品牌演繹吸引消費者，直擊其消費者心理。
Kollektiv 以天馬行空的創(chuàng)意，加上豐富的專業(yè)經(jīng)驗，為品牌打造獨一無二的傳播活動和客戶體驗。我們設(shè)身處地，多角度審視和解讀品牌，將無限熱情注入每個細(xì)節(jié)。我們愛創(chuàng)意，愛設(shè)計，愛生活，和我們一起工作，你將發(fā)現(xiàn)，驚喜及效應(yīng)無處不在！
廣東 深圳
博圖網(wǎng)絡(luò)營銷顧問機構(gòu)創(chuàng)建于2008年，秉持國際4A廣告機構(gòu)創(chuàng)意制勝之道，融合中國互聯(lián)網(wǎng)媒體互動創(chuàng)新之勢，堅持以“創(chuàng)新技術(shù)為本，卓越創(chuàng)意為輪，協(xié)助品牌創(chuàng)建網(wǎng)絡(luò)營銷取勝之鑰”。
匯集資深互聯(lián)網(wǎng)廣告策劃和創(chuàng)意、媒體數(shù)據(jù)研究和網(wǎng)絡(luò)營銷技術(shù)等領(lǐng)域的精英專家，我們不斷探索創(chuàng)新，為品牌尋找更具價值的網(wǎng)絡(luò)營銷產(chǎn)品和機會。
數(shù)字品牌傳播、互動創(chuàng)意策劃、網(wǎng)絡(luò)媒體數(shù)據(jù)研究、網(wǎng)絡(luò)營銷平臺開發(fā)，會員數(shù)據(jù)庫營銷、網(wǎng)絡(luò)渠道銷售，我們提供網(wǎng)絡(luò)營銷各個領(lǐng)域的顧問、策略、創(chuàng)意、執(zhí)行服務(wù)。
Bo figure online marketing consultant, founded in 2008, to uphold international 4A advertising agency creative path to victory, the integration of Chinese Internet media interactive innovation potential, adhere to the “technology-based innovation, creative excellence for the wheels, to help create a network marketing brand of victory key. ”
Brings together senior field planning and creative Internet advertising, media and marketing research data and technology elite experts, we continue to explore innovative, looking for more value for the brand products and network marketing opportunities.
廣東 廣州
斯肯數(shù)創(chuàng) THINKING CREATIVE 2014年廣州公司成立，深度融合世界頂尖創(chuàng)意精髓與技術(shù)驅(qū)動，結(jié)合國內(nèi)市場環(huán)境，引進以體驗為導(dǎo)向的互動營銷模式，致力于為泛家居企業(yè)客戶提供數(shù)字化銷售解決方案，革新家居互聯(lián)網(wǎng)＋商業(yè)時代。
我們在時代中成長，感受科技每一次進步帶來的喜悅，我們看到科技、了解科技、運用科技，形成自己的見解。
我們不斷思考,從創(chuàng)意、科技、美學(xué)展開探索,以創(chuàng)想?yún)f(xié)助企業(yè)觸摸未來、贏得先機。以客戶為中心, 我們從戰(zhàn)略、創(chuàng)意、設(shè)計到可擴展的數(shù)字化、商務(wù)、移動，共同探索、創(chuàng)造，實現(xiàn)企業(yè)價值最大化 !
上海 浦東新區(qū)
RedWolf Asia Production X Blackwolf Shanghai are a dynamic collective of international film directors, KV photographers, and skilled crews. Specializing in TVC production, KV Photography, Fashion Video Film, Feature Films, Fixer Services, Post Production and Corporate Films, they are the architects of visual narratives that captivate and inspire.
A creative video film production agency that understands the Asia Pacific region better than anyone – your perfect partner for creative video film production.
上海 黃浦區(qū)
GUMLAB是Studio GUMWAP旗下的Motion/Animation團隊，based in Shanghai and Melbourne。
GUMWAP is a boutique creative agency based in Shanghai. we offers creative & production services, such as ART DIRECTION, CONSULTING, VIDEO, PHOTOGRAPHY, GRAPHIC and PRODUCT DESIGN.
Thanks to its unique approach of sharp strategic knowledge, combined with acute sense of aesthetics, we provide the full spectrum of services from concepts through to development and execution at the highest level.
上海 靜安區(qū)
Deeeps深空傳媒是一家集品牌營銷推廣、廣告創(chuàng)意製作、活動策劃執(zhí)行、跨界合作研發(fā)的綜合性整合營銷機構(gòu)，同時也是一個有趣的資源平臺，商業(yè)資源整合項目開發(fā)，志趣相投的創(chuàng)作空間。
Deeeps Media is a collection of brand marketing, creative production, event planning and execution, cross-border cooperation in research and development of a comprehensive integrated marketing agency, is also an interesting resource platform resource integration project development business, like-minded creative space.
上海 黃浦區(qū)
Design-ing is a boutique design agency. ?Led by Lodovico Bernardi and a growing creative team, we develop and market lead-ing products and experiences from Product Design to Visual Comunication through Art Direction, we tailor made and transform insights into creative solutions that forecast the market of tomorrow today, helping our customers to develop a clear competitive advantage through a all around strategy.
上海 浦東新區(qū)
Since our founding in 2016, our team is filled by veterans of strategic planner, creatives, social marketing veterans and e-commerce experts. A group of bright minded and creative thinkers are helping brands find their unique values in digital age. We map out the specific needs of each client so they can easily connect with their target audience. Our business is helping you promote yours, and we are here to ensure your successful future.
上海 黃浦區(qū)
HALO is an innovative marketing communications company. We have gathered 4A strategy and creative people with many years of experience. We provide excellent brand strategy and creativity, and pay more attention to interactive communication in the digital field.
We respect and inherit the past of brand success, and we help our clients to start a better next step. We will develop our professional insights and grasp the future trends, work side by side with our customers in the new era, from PAST station to NEXT station.
上海 楊浦區(qū)
小紅書 in-house 的視覺創(chuàng)意部，由平面視覺/3d 動效/創(chuàng)意插畫/品牌運營/內(nèi)容策劃等職能構(gòu)成，除視覺設(shè)計外，團隊自主開發(fā)周邊品牌 REDesign 及原創(chuàng)系列藝術(shù)視頻《REDesign 說藝術(shù)》。我們一直在拓寬設(shè)計的邊界，我們相信設(shè)計無邊界。
The visual creative department of Xiaohongshu in-house is composed of graphic visuals/3d motion/creative illustration/brand operation/content planning, etc. Aside from visual design, the team has developed its own peripheral brand REDesign and an original series of “REDesign Says Art” art videos. We are always expanding the boundaries of design and believe that design is boundless.
上海 黃浦區(qū)
We love to rethink the boundaries across media, culture, communications, and business to reinvent relationships between brands and the public. We bring together complementary talents and expertises sharing in one common obsession: creativity.
We help start-ups grow into brands, and this inspires us to transform our own industry.
We embrace CRM with enthusiasm and guide brands who understand the value of their customers and strive to win them over everyday with meaning, purpose, and entertainment.
The value of brands in a digital age is built upon the user experiences they offer. This is why we strive to ensure that each piece of the consumer journey is marked and supported underpinned with talent.
The majority of consumers prefer to buy products from companies whose values they share. A business revolution for corporate brands that we provide with meaning and creativity.
We see design as a language- a language that enables us to build the most intimate and effective connections between brands and people.
In bringing together various disciplines and putting artists at the heart of creativity, we create appealing and memorable pop culture content for brands.
上海 黃浦區(qū)
Getty Images is the most trusted and esteemed source of visual content in the world, with over 200 million assets available through its industry-leading sites www.gettyimages.com and www.istock.com. The Getty Images website serves creative, business and media customers in almost 200 countries and is the first place people turn to discover, purchase and share powerful content from the world’s best photographers and videographers. Getty Images works with over 200,000 contributors and hundreds of image partners to provide comprehensive coverage of more than 130,000 news, sport and entertainment events, impactful creative imagery to communicate any commercial concept and the world’s deepest digital archive of historic photography.
Visit Getty Images at www.gettyimages.com to learn more about how the company is advancing the unique ??role of still and moving imagery in communication and business, and enabling creative ideas to come to life. For company news and announcements, visit our Press Room, and for the stories and inspiration behind our content, visit Stories & Trends. Find Getty Images on Facebook, Twitter, Instagram, Pinterest and Tumblr, or download the Getty Images app where you can explore, save and share the world’s best imagery.
香港 灣仔區(qū)
Welcome to TBWA a leading creative agency in Hong Kong.
At TBWA our mission is not only to deliver a greater share of the future for our clients through iconic and innovative work that drives results but also to be one of the ten most creative companies in the world.
With more than 90 employees that comprise of brand, creative, digital and production specialists, we are a truly integrated agency that delivers strong business results for our clients. Our strategic planning methodologies, Disruption and Media Arts, are at the heart of what we do in a fully integrated model under one management team and one bottom line, integrating digital and technology to bring ideas to life.
In 2012 we launched Digital Arts Network (DAN) Hong Kong a unification of TBWA's proven digital talent, encompassing 700 digital specialists within the network.
Within DAN we also launched Social Media Arts (SmArts), a strategic social media lab designed to serve clients across Greater China.
Our clients include Apple, AIA, adidas, CSL, one2free, Four Seasons, Infiniti, Levi's, Swire Hotels, Standard Chartered Bank, Wrangler and Wyeth.
北京 朝陽區(qū)
紅是熱情，綠是希望；紅是理想，綠是漫長。紅與綠 RG-Creative 前身是尼可互動，是一家將創(chuàng)意能力作為核心資產(chǎn)的營銷服務(wù)公司。紅與綠創(chuàng)始團隊服務(wù)了海內(nèi)外30余家品牌客戶，團隊具備策劃、文案、平面設(shè)計、動畫及技術(shù)開發(fā)能力，始終致力于為客戶提供以優(yōu)秀創(chuàng)意為主導(dǎo)的營銷解決方案。
我們專注于為客戶提供卓越的傳播全鏈條服務(wù)，用新銳創(chuàng)意和深刻洞察為品牌打造高質(zhì)量的營銷資產(chǎn)，驅(qū)動精準(zhǔn)與高效的信息傳遞。對于我們來說，創(chuàng)意從來都不是一種天賦。基于專業(yè)視角，得益于獨到見解，發(fā)散在天馬行空的想法中的時候，我們從來都沒有忘記受眾。杜絕自嗨，是對市場的基本尊重。我們所做的一切，只為讓創(chuàng)意成為一種習(xí)慣。
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