圣誕節來臨之際,波士頓披薩(Boston Pizza)為推廣一款以圣誕傳統美食火雞為原料的特供披薩,創作了號稱「全球第一首以披薩為主題的圣誕頌歌」:曲調來自圣誕名曲 ‘Carol of the Bells’(中譯文:鈴鐺的頌歌)》,歌詞則是對該款披薩的產品推介。
歌詞文案
Christmas Pizza
Boston Pizza
This is an ad
For a pizza
Cranberry Sauce
Gravy on top
Turkey as well
And also cheese
Why is there cheese?
Cause we love cheese
Turkey and cheese
4 kinds of cheese
Come try our Christmas Pizza
This commercial’s for Boston Pizza
It’s a turkey dinner on a pizza
Pizza underneath a Turney dinner
Christmas Pizza
Free Toblerone with the pizza
Gather round中文翻譯
圣誕披薩
波士頓披薩
這是一個廣告
為披薩而作
蔓越莓醬
最上面有肉汁
還有火雞肉
還有奶酪
為什么放奶酪
因為我們喜歡奶酪
火雞和奶酪
4種奶酪
來試試我們的圣誕披薩
這是一只波士頓披薩的廣告
是一頓放在披薩上的火雞晚餐
是一塊放在火雞晚餐下的披薩
圣誕披薩
以及免費的三角巧克力
今天來買
波士頓披薩
聚過來吧
波士頓披薩(Boston Pizza)還推出了會自動播放這首「圣誕披薩頌」的包裝盒,設計原理類似于會自動播放歌曲的祝福卡紙:用戶只需揭開包裝盒蓋即自動發聲,關上則停止播放。
據悉該款圣誕特供披薩將銷售至 12 月 29 日,用戶在購買它的同時還將免費獲得三角巧克(Toblerone),會哼歌的包裝盒也將同時派發。
Boston Pizza 圣誕節特供火雞披薩 (圖片@bostonpizza.com)
原版 'Carol of the Bells'
Credits
Client: Boston Pizza Canada
SVP, Marketing: Peter Blackwell
Sr Director of Marketing: Adrian Fuoco
Sr Marketing Manager: Niels van Oyen
Assistant Marketing Manager: Gabrielle Herbert
AGENCY
Agency: john st.
Chief Creative Officer: Angus Tucker
Executive Creative Director: Paul Little
Copywriter: Maddie Rosenberg
Art Director: Ela Kallonen
Director of Strategic Planning: Trevor Thomas
Strategist: Daavi Wong Wolfson
Executive Producer: Cas Binnington
Producer: Clare Dietrich
Producer: Erin Feldman
Team Lead: Ryan O’Hagan
Account Director: Caitlin Bourada
Account Executive: Kelly Brennan
Account Coordinator: Hailey Stummer
TV PRODUCTION
Director: Matt Dilmore
Production Company: Suneeva
Executive Producers: Geoff Cornish, Sara Thomas
Line Producer: Mike Masters
Casting: Mann Casting
Editorial: Jon Devries, School Editing
Colour: Clinton Homuth, ArtJail
Online: Andrew Rolfe, Fort York VFX
Audio: Roc Gagliese, Adam Damelin, Eggplant
CAROLLING BOX PRODUCTION
Box Production: Gas Company
Photography Production: Gas Company
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