2011年3月11日，海嘯引發(fā)了福島核電站的核泄露，并且海嘯順帶將泄露出的放射性物質(zhì)沖到了福島的土地上，污染了超過25,000公頃的農(nóng)田，而這里曾是日本最重要的農(nóng)業(yè)地區(qū)之一。 自從災(zāi)難發(fā)生之后，人們一直對福島的產(chǎn)物心懷戒備。METER的環(huán)境技術(shù)專家在事故發(fā)生后的幾年中一直在與東京大學(xué)的一位博士和NPO福島精工進行合作研究，尋找可以完美將農(nóng)作物的放射性物質(zhì)去除的方法。雖然如今數(shù)據(jù)顯示農(nóng)作物的放射性物質(zhì)已經(jīng)消失，達(dá)到了可以安全食用的標(biāo)注哪，但是人們依舊不愿意相信數(shù)據(jù)。
因此Serviceplan與METER合作制作了《福島制造》一書，不同于其他書籍，《福島制造》的紙張由去污的稻草制成，并且全書的內(nèi)容主要為介紹METER如何凈化農(nóng)作物，并且將這些農(nóng)作物當(dāng)作媒介，將這些數(shù)據(jù)變得更容易讓人們理解。書中包括攝影、訪談、報告等內(nèi)容，讓數(shù)據(jù)以多種形態(tài)可視化。
項目信息
品牌/廣告主
METER Group AG
營銷機構(gòu)
Creative Agency 創(chuàng)意代理商
Serviceplan 德國
參與者
獎項榮譽
2020
D&AD Awards
Graphic Design | Data Visualisation
Graphite Pencil
2020
NYF Advertising Awards
Direct & Collateral | Best Use |?Social/Environmental Good | Brand
Finalist
2020
NYF Advertising Awards
Positive World Impact | Public Service | Environment & Sustainability | Brand
Finalist
2020
NYF Advertising Awards
Print | Best Use | Social/Environmental Good | Brand
Silver
2020
NYF Advertising Awards
Artistry & Craft in Advertising | Print & Outdoor | Art Direction
Bronze
2020
NYF Advertising Awards
Artistry & Craft in Advertising | Direct & Collateral | Art Direction
Silver
2020
NYF Advertising Awards
Avant-Garde/Innovative | Avant-Garde/Innovative | Technology
Bronze
2020
NYF Advertising Awards
Design | Brand Design | Books
Bronze
2020
The One Show
Design | Craft | Printing & Paper Craft
Gold Pencil
2020
The One Show
Print | Promotional Items | Booklets & Brochures
Silver Pencil
2020
The One Show
Health, Wellness & Pharma | Print | Health & Wellness
Bronze Pencil
2020
The One Show
Design | Editorial | Books
Silver Pencil
2020
The One Show
Print | Craft | Printing & Production
Bronze Pencil
2020
ADC Awards
Publication Design | Books | Jacket | Single
Bronze Cube
2020
ADC Awards
Brand / Communication Design | Innovation | Single or Series
Silver Cube
2020
ADC Awards
Publication Design | Design for Good | Publication Design
Gold Cube
2020
ADC Awards
Publication Design | Books | Limited Edition / Private Press / Special Format | Single
Gold Cube
2019
Cannes Lions
Direct | Media / Entertainment
Bronze
2019
LIA
Design | Editorial Design
Gold
2019
LIA
Design | Art Direction
Silver
2019
LIA
Design | Sustainable Design
Silver
2019
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Design | Direct Marketing - Business-to-Business
Bronze
2019
LIA
Health & Wellness | Social Responsibility/Awareness
Finalist
2019
CLIO Awards
Design | Publishing & Printed Materials
Gold
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