巴西寵物零售商Petz：狗臉識別，讓寵物自己也能網購

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舉報 2019-04

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Pet-Commerce

巴西寵物用品零售商Petz推出一項基于大數據的“狗臉識別”技術和網購平臺，以方便寵物主人在網上選購的寵物用品，更符合寵物的喜好。相比于主人幫忙選購的方式，寵物自己選擇的用品更能符合自己的喜好，也方便了主人進一步認識自己的寵物。

狗狗其實比人想象的要聰明，它們會自己開電風扇吹風、彈鋼琴，甚至思考記憶。

現在，Petz讓寵物也能自己網上購物。在主人瀏覽寵物用品的頁面時，主人點擊某個用品的頁面，攝像頭會捕捉到寵物的面部表情和動作，后臺學習過大量的寵物動作對應的喜歡厭惡情緒，比對為感興趣時，該商品會自動加入購物車。

當狗狗看到不喜歡的玩具時，人工智能捕捉到的表情判定為不感興趣，反之為感興趣。

令狗欣慰的是，由于它們視網膜只有區分紅色和黃色的細胞，該網站還把玩具演示背景用這兩種顏色填充，以達到最大程度地吸引到它們。

體驗網址：https://www.petz.com.br/petcommerce/

Advertising Agency: Ogilvy, Brazil
Chief Executive: Fernando Musa
Chief Creative Officer: Félix del Valle
Executive Creative Director: Márcio Fritzen
Creative Director: Eduardo Doss
Art Director: Eduardo Doss, Diego Wortmann
Copywriter: Guilherme Moreira
Producer: Fabiano Beraldo, Ariama Aldore, Juliana Henriques
Project Manager: Priscilla Saikai, Beto Campos, Bruna Lopes
Account: Denise Caruso, Priscilla Gon?alves
Planning: Thais Fraz?o, Raphael Zem, Murilo Toda
Media: André Gramorelli, Adeildo Souza, Mirella Battiloro
Video Editor: Deydson Rocha
Ogilvy Content Studio: Gustavo Otto, Thiago Frias, Luis Velloso, Rayra Janau, Leonardo Araújo, Thiago Bancaro, Aline Chaves
Client Approval: Luciano Rocha Sessim, Claudia Villar Montini Cangane, André Luís Marinho
Production Company (video): HogarthDirector: Daniel Bontempo
Executive Director: Gabriela Carvalho
Photography: Gabriel RinaldiArt Director: Rebeca Ukstin
Team Hogarth (video): Cláudia Carvalho, Alexandre Sakihara, Márcia Coelho, Cris Almeida, Cris Almeida, Karoline Novais, Ricardo Kertesz, Daniel Amaro, Jéssica Rodrigues, Iuri Tampolski, Juliana Mathias, Cris Almeida
Post Production (video): Hogarth
Sound Production: Punch Audio
Team Punch Audio: Lili D. Aragoni, Mariano Alvarez, Carol Oliveira, Cristiane Oliveira, Karina Coviello, Cristiano Pinheiro
Tech Production: D2G Tecnologia
Team D2G Tecnologia: Diego von Brixen Montzel Trindade, Grégory Frizon Gusberti