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加州捐贈組織公益片《Second Chances》:予人機會也是給自己機會

舉報 2019-04

Second Chances(第二次機會)

美國50州中,加州擁有汽車駕照的人數最多,但其中只有45%的人是器官捐贈者。

雖然美國在全球器官移植領域首屈一指,但總需求依然還有很大缺口,數據表明目前有114000美國人迫切等待器官捐贈挽救生命。為了擴大捐獻量,加州公益組織Donate Life(生命捐獻)與加州警署合作,發起了一項名為“Second Chances”(第二次機會)的倡議。

加州捐贈組織公益片《Second Chances》:予人機會也是給自己機會

這是一項具有法律效力的公益活動:當駕駛員發生了輕微交通違規,他將勸說司機成為器官捐獻者以獲得一次違規豁免。接受器官捐贈的駕駛員牌照上將顯示粉紅色的點以作標記,表明他們是捐贈者,并免去一次交通違規的罰款,還將獲得一張感謝卡片。

“Second Chances”一語雙關:當你潛在地為他人提供了第二次生命的機會,自己也擁有了第二次機會。

加州捐贈組織公益片《Second Chances》:予人機會也是給自己機會
這位女士的駕駛執照顯示她是一名器官捐贈者,所以她并只是獲得了警告。

該活動計劃在美國全國捐贈生命月4月啟動,并持續擴展到加拿大卡爾加里,為世界各地其他部門作典范,幫助實施類似的器官捐贈計劃。

為了讓更多人加入活動,Donate Life還開通了官網在線登記渠道(SecondChancesDonor.org)幫助更多人重獲新生。

加州捐贈組織公益片《Second Chances》:予人機會也是給自己機會

項目信息
品牌/廣告主
Donate Life California

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McCann 麥肯 紐約

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