The Tampon Book: A Book Against Tax Discrimination Case Study
在德國，衛生巾、衛生棉條等女性用品被視為“奢侈品”，因而收取高達19%的稅收，而像松露、油畫、魚子醬這樣的真正的奢侈品卻只收取7%的稅收。這種做法引發了國際性的抗議。The Female Company為抗議這種不公平的征稅，就制作了一種偽裝成書本的衛生棉條（因為書本的稅收只需7%），并將分別向政要和記者寄出了100本書，并在YouTube和Facebook等社交媒體上傳播廣告視頻（視頻見文末）。發售的第一批衛生棉條書在一天之內就售罄。
將衛生棉條包裝在一本書中，因此可以按照7％的低稅率出售。他們用法律本身超越了法律。但The Tampon Book不僅僅是一個破解德國稅收制度的包裝。衛生棉書有45頁，里面不僅有15個衛生棉條，還有一些大膽的插圖和有關月經、禁忌和女權主義的故事，夾帶著請愿書，以敦促德國議會討論取消衛生棉條稅。
The Tampon Book: A Book Against Tax Discrimination 45秒
Creative Agency : Scholz & Friends, Berlin
Production Company : Metagate, Berlin
CCO : Matthias Spaetgens
ECD's : Oliver Handlos, Robert Krause
CD : Malik Benamara
ACD Art : Max Marohn
ACD Text : Sebastian Stelzer
Copywriter : Ilona Hartmann
Graphic Design : Natalie Krzyz
Account Manager : Sarah Dahm
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品牌/廣告主
The Female Company
營銷機構
Creative Agency 創意代理商
Scholz & Friends 柏林
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2022
Cannes Lions
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Gold
2022
Cannes Lions
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Silver
2021
Cannes Lions
Health&Wellness | Corporate Image & Communication
Silver
2021
Cannes Lions
Print & Publishing | Corporate Purpose & Social Responsibility
Bronze
2021
Cannes Lions
Creative Strategy | Breakthrough on a Budget
Bronze
2021
Cannes Lions
Print & Publishing | Challenger Brand
Gold
2021
Cannes Lions
Health&Wellness | OTC Products / Devices
Bronze
2021
Cannes Lions
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Bronze
2021
Cannes Lions
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Silver
2020
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2020
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Yellow Pencil
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2020
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2020
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2020
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2020
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2020
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Gold Pencil
2020
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Bronze Pencil
2020
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Gold Pencil
2020
The One Show
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Merit
2020
The One Show
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Best of Discipline
2020
The One Show
Health, Wellness & Pharma | Direct Marketing
Gold Pencil
2020
The One Show
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Merit
2020
The One Show
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Gold Pencil
2020
The One Show
Direct Marketing | Physical Items
Best of Discipline
2020
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2020
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Gold Cube
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Gold Cube
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Gold Cube
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Best in Discipline
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2019
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2019
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Silver
2019
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Finalist
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Gold
2019
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Gold
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Silver
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