麥當(dāng)勞×Spotify：請(qǐng)掃碼查收你的“薯?xiàng)l歌單”

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舉報(bào) 2019-06

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現(xiàn)在，麥當(dāng)勞不僅可以為顧客提供上乘的炸薯?xiàng)l，還將提供一種獨(dú)特的數(shù)字體驗(yàn)。

六月初，麥當(dāng)勞與Spotify合作，攜手創(chuàng)意機(jī)構(gòu)DPZ&T（巴西）和Leo Burnett（李?yuàn)W貝納，哥倫比亞）設(shè)計(jì)了一款“薯?xiàng)l歌單(FriesList)”。

顧客可以將薯?xiàng)l按長(zhǎng)短排布在托盤紙的代碼上，完成后再打開Spotify應(yīng)用程序并掃描托盤紙上的“薯?xiàng)l代碼”，便可以獲取麥當(dāng)勞提供的名為“FriesList”的在線歌單。然后，顧客一邊享受美食，一邊聽著不同風(fēng)格的歌曲，例如《My Fries Are Over（我的薯?xiàng)l吃完了）》、《They Stolen My Fries（他們偷了我的薯?xiàng)l）》、《Keep Calm and eat Fries（吃根薯?xiàng)l冷靜下）》等等，每個(gè)消費(fèi)者都可以使用他們的薯?xiàng)l來獲取符合他們心情的音樂。

麥當(dāng)勞×Spotify：請(qǐng)掃碼查收你的“薯?xiàng)l歌單”

Credits

Advertising Agencies: DPZ&T, Brazil / Leo Burnett, Colombia
General Creative Director DPZ&T: Rafael Urenha
Executive Creative Director DPZ&T: Carlos Schleder, Sergio Mugnaini
Creatives DPZ&T: Raphael Lucone, Thomaz Dantas, Giampietro Zanon, Bruno Landi, Vinicius Curi
General Creative Director Leo Burnett Col?mbia: Mauricio Sarmiento
Executive Creative Director Leo Burnett Col?mbia: Pablo Acosta
Creatives Leo Burnett Col?mbia: Carolina Arias, Eddy Marquez
Account Team: Daniel Jotta, Mariana Magalh?es, Eduardo Brunoro, Hernan Cu?ado, Rafaela Neves, Lucia Corrêa, Denise Farinola
Approval Client: Dan Gertsacov, Santiago Blanco, Elizabeth Porth, Guilherme Coe, Diana Pelaez, Ana María Montoya, Carolina Martinez, Jo?o Branco, Marcelo Ferronato, Bruna Rocha
Producer: Oriental Films
Directing: Diego Robino
Executive Producer: Diego Robino
Director of Photography: Federico Polleri
Costume Design: Caro Dure
Editing: Jose Vitarella
Final Artwork / Post Production: Oriental Films
Graphic Production: Marcos Moura, Cristiano Arashiro
Audio Producer: Lucha Libre Audio
Music Production: Paulinho Corcione
Music Creation: Paulinho Corcione and Equipe Lucha
Producer (Account): Thais Urenha
Coordination: Dudú Missono