泰國電視審查機構一向已嚴謹著稱。對于他們認為不合適的行為或者事物,他們都會打上馬賽克。
但這卻給Netflix宣傳新劇《Narcos》提供了助力。
《Narcos》中充斥著毒品、性、暴力等畫面。Netflix未做任何刪減,直接將樣品呈遞給了審查機構。
審查機構告知這些畫面都需要刪除。Netflix照做了。
除了劇中做了處理,Netflix也按照審查機構的標準修改了廣告板。
畫面處理過后,觀眾反而表示更想看原版電視劇,為這部劇引來了很多的關注。
項目信息
品牌/廣告主

Netflix
營銷機構
Creative Agency 創意代理商
JWT 智威湯遜 曼谷
參與者
獎項榮譽

2019
Cannes Lions
Outdoor | Animated Digital Screens
Silver

2019
CLIO Awards
Direct | Out of Home
Gold

2019
CLIO Awards
Out of Home | Billboard
Silver

2019
The One Show
Direct Marketing | Out of Home | Billboards & Transit
Bronze Pencil

2019
ADFEST
Outdoor Lotus | Digital Poster & Video
Grande of Lotus

2019
ADFEST
Integrated Lotus
Bronze Lotus

2019
ADFEST
Media Lotus | Best Integrated Media Campaign
Bronze Lotus

2019
AD STARS
Outdoor | Product & Service | Finance / Services / Entertainment & Leisure / Travel / Restaurants / Commercial Public Services / Pets
Bronze

2019
AD STARS
Social & Influencer | Social Insight & Engagement | Brand Storytelling
Gold

2019
AD STARS
PR | Practices & Specialism | Brand voice (incl. strategic storytelling)
Crystal

2019
AD STARS
PR | Product & Service | Finance / Services / Entertainment & Leisure / Travel / Restaurants / Commercial Public Services / Pets
Crystal

2019
AD STARS
Promotion | Product & Service | Finance / Services / Entertainment & Leisure / Travel / Restaurants / Commercial Public Services / Pets
Bronze

2019
AD STARS
Promotion | Use of Promo & Activation | Use of print or standard outdoor in a promotional campaign (e.g. newspapers, magazines, trade journals, billboards, outdoor banners)
Bronze

2019
AD STARS
Social & Influencer | Product & Service | Finance / Services / Entertainment & Leisure / Travel / Restaurants / Commercial Public Services / Pets
Silver

2019
AD STARS
Diverse Insights
Silver
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