Predict to Prevent
（視頻時長：1'51"）
如今，患上抑郁癥的人越來越多。
對待心情低落的友人、親人，大部分人都會選擇用言語鼓勵，告訴他們要振作，卻不知有時候這些正面的鼓勵反而讓抑郁癥患者更加難過。
看到這樣的情況，Samsung決定推出一項智能輸入推薦的功能。
在使用者的話語可能會傷害到對面心情低落的人群時，自動出現推薦語言。
項目信息
品牌/廣告主
Samsung 三星
營銷機構
Creative Agency 創意代理商
BBDO 天聯廣告 曼谷
參與者
獎項榮譽
2019
ADFEST
Mobile Lotus | Mobile Design | Mobile Application & Other Downloadable Tools
Bronze Lotus
2019
ADFEST
Brand Experience & Engagement Lotus | Use of Mobile & Devices
Silver Lotus
2018
Cannes Lions
Brand Experience & Activation | Use of Mobile & Devices
Bronze
2018
AD STARS
Data Insights | Use of Data | Data Technology
Silver
2018
AD STARS
Direct | Use of Direct Marketing | Use of digital in a direct marketing campaign (e.g. websites, microsites, search engine marketing, viral marketing, banner ads, email marketing, digital POS, video games, mobile based campaigns, QR codes, branded content, Bluetooth, MMS, SMS, PDA, GPS, tablet, MP3, games and apps, widgets, schematic screens, digital installations)
Silver
2018
AD STARS
Mobile | Product & Service | Corporate /Institution
Silver
2018
AD STARS
Direct | Product & Service | Corporate /Institution
Bronze
2018
AD STARS
Media | Product & Service | Corporate /Institution
Bronze
2018
AD STARS
Promotion | Use of Promo & Activation | Other digital solutions in a promotional campaign
Bronze
2018
AD STARS
Social & Influencer | Product & Service | Corporate /Institution
Bronze
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