舉報(bào)
2018-04
Project Revoice
（視頻時(shí)長(zhǎng)：4′44″）
ALS肌萎縮側(cè)索硬化，也稱運(yùn)動(dòng)神經(jīng)元病或漸凍癥，會(huì)影響大腦和脊髓中的神經(jīng)細(xì)胞，使患者喪失走路、吃飯、說話以及最終呼吸的能力。
很多漸凍癥患者在病情惡化失去了說話的能力后，只能依靠設(shè)備使用電子音交流。Revoice計(jì)劃由美國(guó)的ALS協(xié)會(huì)、悉尼BWM Dentsu公司和澳大利亞MND聯(lián)合推出。意在給予更多患者機(jī)會(huì)找回并保存他們的聲音，讓他們能一直用自己的聲音交流。
由于如今電子語音技術(shù)的高速發(fā)展，只需要數(shù)個(gè)小時(shí)的高品質(zhì)錄音，就能合成如同本人一樣的聲音。
Revoice計(jì)劃找到了冰桶挑戰(zhàn)發(fā)起人之一Pat Quinn，他發(fā)起的這一活動(dòng)吸引了全世界的目光，幫助全球的ALS社區(qū)發(fā)聲，使這一罕見疾病被世人了解。
在如今他也失去了自己的聲音后，Revoice決定依靠他曾經(jīng)說話的視頻進(jìn)行分析合成，幫助他找回他自己的聲音。
該項(xiàng)目獲得了2018戛納國(guó)際創(chuàng)意節(jié)全場(chǎng)慈善大獎(jiǎng)。
項(xiàng)目信息
品牌/廣告主
The ALS Association 美國(guó)
營(yíng)銷機(jī)構(gòu)
Creative Agency 創(chuàng)意代理商
BWM Dentsu 悉尼
參與者
獎(jiǎng)項(xiàng)榮譽(yù)
2019
D&AD Awards
Direct | Direct Innovation
Graphite Pencil
2019
D&AD Awards
Digital Design | Creative Use of Technology
Black Pencil
2019
D&AD Awards
Experiential | Use of Technology
Graphite Pencil
2019
D&AD Awards
Digital Marketing | Digital Tools & Utilities
Graphite Pencil
2019
NYF Advertising Awards
Avant-Garde/Innovative | Use of Data
First Prize
2019
NYF Advertising Awards
Avant-Garde/Innovative | Technology
Grand Prize
2019
NYF Advertising Awards
Digital/Mobile: Best Use | Innovation: Technology
Grand Prize
2019
NYF Advertising Awards
Avant-Garde/Innovative | Social/Environmental Good: Charity/Non-Profit
Second Prize
2019
NYF Advertising Awards
Digital/Mobile | Social/Environmental Good: Charity/Non-Profit
Second Prize
2019
NYF Advertising Awards
Positive World Impact | Unique Partnership: Charity/Non-Profit
Second Prize
2019
NYF Advertising Awards
Public Relations | Social/Environmental Good: Charity/Non-Profit
Finalist Certificate
2019
The One Show
Direct Marketing | Craft | Use of Digital Technology
Silver Pencil
2019
The One Show
Health, Wellness & Pharma | Innovation in Health & Wellness
Silver Pencil
2019
The One Show
Direct Marketing | Craft | Data-Driven Personalization
Bronze Pencil
2019
The One Show
Radio & Audio | Experiential Radio & Audio
Gold Pencil
2019
The One Show
Radio & Audio | Innovation in Radio & Audio
Best of Discipline
2019
AWARD Awards
Direct Marketing | Charity,?Individual
Gold
2019
AWARD Awards
Craft in Advertising | Experiential
Bronze
2019
AWARD Awards
Digital | Emerging?Digital?/?Connected?Products,?Charity
Gold
2019
AWARD Awards
Creativity for Good | Advertising?&?Marketing?Communications,?Charity
Gold
2019
AWARD Awards
Branded Entertainment & Content | Charity
Silver
2019
AWARD Awards
Innovation | Charity
Gold
2019
AWARD Awards
Digital | Social?Media?|?Charity
Bronze
2019
AWARD Awards
Craft in Advertising | Digital?|?Digital?Utilities?and?Tools
Gold
2019
AWARD Awards
Best in Show
2019
AWARD Awards
Market Disruption & Product/Service Development | Charity
Gold
2019
AWARD Awards
Public Relations | Charity
Gold
2019
AWARD Awards
Craft in Advertising | Digital?|?Technological?Innovation
Gold
2019
ADFEST
Design Lotus | Product Design: Innovative & Sustainable Design
Finalist
2019
ADFEST
Direct Lotus | Best Use of Technology
Gold Lotus
2019
ADFEST
Media Lotus | Best Use of Audio
Gold Lotus
2019
ADFEST
Brand Experience & Engagement Lotus | Use of Digital & Social Platforms
Bronze Lotus
2019
ADFEST
Audio Lotus | Best Use of Radio / Audio Medium
Gold Lotus
2019
ADFEST
Interactive Lotus | Best Use Of Technology | Use Of Data
Grande of Lotus
2019
ADFEST
Design Lotus | Digital & Interactive Design
Bronze Lotus
2019
The Webby Awards
Social | Experimental & Innovation
Winner
2018
Cannes Lions
PR | Not-for-profit / Charity
Bronze
2018
Cannes Lions
Creative Data | Data-technology
Gold
2018
Cannes Lions
Grand Prix for Good | Grand Prix for Good Health
Grand Prix
2018
Cannes Lions
PR | Use of Technology
Silver
2018
Cannes Lions
Creative Data | Data-Driven Consumer Product
Bronze
2018
Cannes Lions
Health & Wellness | Health & Wellness Tech | Use of Technology
Bronze
2018
CLIO Awards
Branded Content | Film
Shortlist
2018
CLIO Awards
Digital/Mobile & Social Media Technique | Sound Design
Gold
2018
CLIO Awards
Integrated Campaign
Shortlist
2018
CLIO Awards
Direct | Other
Gold
2018
CLIO Awards
Innovation | Product Innovation
Gold
2018
CLIO Awards
Digital/Mobile & Social Media Technique | Other
Gold
2018
AD STARS
PR | Practices & Specialism | Corporate reputation & communication
Gold
2018
AD STARS
Interactive | Interactive Craft | Innovative Use of Technology
Silver
2018
AD STARS
Innovation | Product & Service | Electronics / IT/ Office Equipments / Home electronics & audio-visual / Business Equipment & Servic
Silver
2018
AD STARS
Data Insights | Use of Data | Data Technology
Silver
2018
AD STARS
Interactive | Use of Interactive | Other interactive works (Games/Branded Tech)
Bronze
2018
AD STARS
Interactive | Interactive Craft | Interactive Technology
Bronze
2018
Spikes Asia
Direct | Use of Technology
Shortlist
2018
Spikes Asia
Digital | Tangible Tech
Gold Spike
2018
Spikes Asia
Direct | Launch / Re-launch
Shortlist
2018
Spikes Asia
Digital Craft | Data Storytelling
Shortlist
2018
Spikes Asia
Digital | Brand / Product Video
Shortlist
2018
Spikes Asia
Digital Craft | Advanced Learning Technologies
Gold Spike
2018
Spikes Asia
Digital Craft | Curation of Data
Shortlist
2018
Spikes Asia
Digital | Social Purpose
Silver Spike
2018
Spikes Asia
Film | Not-for-profit / Charity / Government
Shortlist
2018
Spikes Asia
Digital | Not-for-profit / Charity / Government
Bronze Spike
2018
Spikes Asia
Digital | Influencer / Talent
Shortlist
2018
Spikes Asia
Direct | Not-for-profit / Charity / Government
Bronze Spike
2018
Spikes Asia
Digital Craft | Innovative Use of Technology
Bronze Spike
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