小丑海報好絕，還得是亨氏

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舉報 2024-10

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Heinz Smiles
亨氏微笑系列

萬圣節即將到來，最近也正值《小丑2》及驚悚片《奪命微笑2》電影上映時期，亨氏Heinz借此蹭了個熱點，發布了三張似小丑造型的海報。

在活動名為“Heinz Smiles”的海報中，亨氏番茄醬秒變口紅，夸張的涂抹在嘴唇上，人物哈哈大笑的模樣也仿照了小丑角色的經典表情，既帶了些詭譎，又顯示了抑制不住的快樂。

“It ha ha has to be Heinz”，能讓人開懷大笑毫不顧忌的，只能是亨氏番茄醬！

亨氏、小丑、海報

此次活動的首席創意官，來自Gut New York的Lucas Bongioanni，指出“亨氏微笑”活動是為了“放大人們非理性的愛”。萬圣節期間，臉上涂抹番茄醬的混亂體驗，能與全球消費者們建立聯系，讓大家產生共鳴。消費者對亨氏的喜愛程度就表現在，即使番茄醬沾了滿嘴也毫不在意，快樂美味才更重要。

Credits

Client: Heinz
Andre Fernandes – Vice President, Growth, Europe & Pacific Developed Markets
Montse de Rojas – Director, Brand Build & Marketing Excellence
Hannah Winterbourne – Brand Lead, Europe & Pacific Developed Markets
Monika Nikolova – Senior Brand Manager, Europe & Pacific Developed Markets

Agency: GUT
Gastón Bigio – Founder & Creative Chairman
Anselmo Ramos – Founder & Creative Chairman
Andrea Díquez – Global CEO
Fernando Ribeiro – Global CSO
Carmen Rodríguez – Global CGO
Agustina Garavilla – Global Head of Operations & Culture
Christine Prins – Global Chief Communications Officer
Lucas Bongioanni – Chief Creative Officer
Juan Javier Pe?a Plaza – Chief Creative Officer
Gus Marmarinos – Managing Director
Rosario Mu?oz Lopez – Head of Art
Brynna Alyward – Executive Creative Director
Brian Mekjian – Creative Director
Ryan McCarthy – Creative Director
Alie Coolidge – Communications Director, North America
Alejandra Guerrero – Associate Creative Director
Meghan Smart – Associate Creative Director
Amanda-Rose Cabrera – Art Director
Kianna Coley – Copywriter
Tristan Stevens – Head of Brand Leadership & Operations
Carolina Foster – Account Director
Diana Hernandez – Management Supervisor
Renata Neumann – Head of Production
Denisse Ramirez – Executive Producer
Emma Giorelli – Jr Producer
Kristy Garcia – Director of Project Management
Marinet Quinones – Business Affairs Director
Pedro Porto – Chief Content Officer
Mati Candia – Group Strategy Director
Bennett Bennett – Cultural Strategy Director
Nayri Kodazian – Director, Influencer Strategy