Penny是德國的一家連鎖超市品牌，以低價而聞名。
近期，Penny發起了一項“Small Prices, Big Impact”（小價格，大影響）活動，通過別出心裁的限量版包裝來凸顯其產品的平價。
通常情況下，超市里的價格標簽都是在貨架上（而且往往都很小），并不是在包裝本身。
因此，Penny選擇了其自有品牌的五款產品，包括燕麥片、吐司、鹽、薯片和蛋黃醬，并將其最低價格醒目地印在了包裝上。大號的價格標簽色彩鮮艷、充滿活力，還大膽傳達了永久低價的承諾 —— Penny的自有品牌，始終是你最實惠的選擇。
五種限定款包裝產品
線下廣告
項目信息
品牌/廣告主
Penny
營銷機構
Branding/Design Agency 品牌/設計機構
Serviceplan NEO
參與者
獎項榮譽
2025
Cannes Lions
Classic | Outdoor | Challenger Brand
Gold
2025
D&AD Awards
Brand Identity Refresh | Brand Strategy
Graphite Pencil
2025
D&AD Awards
Graphic Design | Integrated
Yellow Pencil
2025
D&AD Awards
Art Direction | Experiential
Wood Pencil
2025
D&AD Awards
Media | Retail
Yellow Pencil
2025
CLIO Awards
Integrated | Integrated
Bronze
2025
CLIO Awards
Creative Commerce | In-Store Experience
Silver
2025
CLIO Awards
Creative Business Transformation | Products
Silver
2025
CLIO Awards
Innovation | Design
Gold
2025
CLIO Awards
Direct | Use of Product
Gold
2025
CLIO Awards
Creative Strategy | Creative Strategy
Gold
2025
CLIO Awards
Creative Effectiveness | National
Grand
2025
CLIO Awards
Creative Commerce | Innovative Use of Channel
Gold
2025
CLIO Awards
Design | Packaging
Gold
2025
CLIO Awards
Experience/Activation | ?Other
Gold
2025
CLIO Awards
Out of Home | Billboard
Gold
2025
CLIO Awards
Creative Commerce | Acquisition & Retention
Silver
2025
CLIO Awards
Print | Print
Silver
2025
The One Show
Experiential & Immersive | Commerce
Silver Pencil
2025
The One Show
Direct Marketing | Product Packaging
Silver Pencil
2025
The One Show
Print & Promotional | Craft - Typography
Merit
2025
The One Show
Experiential & Immersive | Craft - Art Direction
Merit
2025
The One Show
Design | Out of Home - Series
Merit
2025
The One Show
Creative Effectiveness | Creative Effectiveness - Retail
Merit
2025
The One Show
Best of Print & Promotional
Best of Discipline
2025
The One Show
Out of Home | Billboards & Transit - Series
Bronze Pencil
2025
The One Show
Out of Home | Posters - Series
Bronze Pencil
2025
The One Show
Print & Promotional | Physical Products & Apparel
Bronze Pencil
2025
The One Show
Out of Home | P.O.P. & In-Store - Series
Gold Pencil
2025
The One Show
Design | Brand Identity - Rebranding
Merit
2025
The One Show
Direct Marketing | Craft - Art Direction
Merit
2025
The One Show
IP & Product Design | In-Market - Physical Product
Merit
2025
The One Show
Design | Packaging - Mass-market
Silver Pencil
2025
The One Show
Direct Marketing | Commerce
Silver Pencil
2025
The One Show
Print & Promotional | Craft - Art Direction
Silver Pencil
2024
LIA
Non-Traditional | Foods
Bronze
2024
LIA
Creative Strategy | Retail
Bronze
2024
LIA
Poster | Craft - Typography Campaign
Silver
2024
LIA
Non-Traditional | Retail
Silver
2024
LIA
Billboard | Retail
Silver
2024
LIA
Billboard | Craft - Art Direction Campaign
Gold
2024
LIA
Billboard | Creativity in Commerce
Gold
2024
LIA
Ambient & Activation | Creativity in Commerce
Gold
2024
LIA
Ambient & Activation | Retail
Gold
2024
LIA
Billboard | Consumer Campaign
Gold
2024
LIA
Billboard | Craft - Typography Campaign
Gold
2024
LIA
Evolution | Creativity in Commerce
Silver
2024
LIA
Poster | Retail
Silver
2024
LIA
Print | Retail
Silver
2024
LIA
Design | Zeitgeist
Bronze
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