最近，攜手創意代理商 LOLA MullenLowe 馬德里，雪糕品牌夢龍在英國與土耳其推出主題為《尋找你的夏天（Find Your Summer）》的系列campaign，包括視頻廣告和戶外大牌海報。
在嚴寒的冬日吃夢龍是一種什么感受？嗯，大概就是被一縷陽光直射的那種愜意感受吧！
為凸顯“陽光投射的愜意”，該系列campaign使用黑白基調，凸顯陽光的溫暖與明亮。全系列campaign視覺格調拉滿，與夢龍本身的奢華調調相得益彰。
系列海報則在右上角標出主角所在的城市坐標與精準時刻，“在場感”十足。
MAGNUM 夢龍：Find Your Summer 尋找你的夏天
系列海報
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項目信息
品牌/廣告主
MAGNUM 夢龍
營銷機構
參與者
獎項榮譽
2024
Cannes Lions
OUTDOOR | Posters: Sectors | Consumer Goods
Grand Prix
2024
Cannes Lions
INDUSTRY CRAFT | Photography | Photography: Outdoor
Bronze
2024
Cannes Lions
Billboards: Sectors | Consumer Goods
Bronze
2024
Cannes Lions
FILM CRAFT | Production | Cinematography
Silver
2024
Cannes Lions
OUTDOOR | Ambient & Experiential | Interactive/Dynamic Digital Screens
Gold
2024
Cannes Lions
PRINT AND PUBLISHING | Print & Publishing: Sectors | Consumer Goods
Gold
2024
Cannes Lions
FILM | Culture & Context | Social Behaviour & Cultural Insight
Bronze
2024
D&AD Awards
Art Direction / Film / 2024
Wood Pencil
2024
D&AD Awards
Cinematography / Short Form
Wood Pencil
2024
CLIO Awards
Print & Out of Home Craft | Art Direction
Silver
2024
CLIO Awards
Film Craft | Direction
Silver
2024
CLIO Awards
Print & Out of Home Craft | Photography
Gold
2024
CLIO Awards
Film | 61 Seconds to Five Minutes
Bronze
2024
CLIO Awards
Film Craft | Cinematography
Gold
2024
CLIO Awards
Print | Product/Service
Silver
2024
The One Show
Out of Home | Billboards & Transit - Series
Gold Pencil
2024
The One Show
Moving Image Craft & Production | Cinematography - Single
Bronze Pencil
2024
The One Show
Out of Home | Craft - Photography
Silver Pencil
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