Skittles做了一個超級碗商業(yè)插播廣告，廣告費高達數(shù)百萬美元。
糖果品牌在廣告中嘲弄了四個人，其中有51歲的大衛(wèi)修蒙……他們都是怪誕的。
Skittles公司透露，這種高排他性的廣告不會泄露給公眾，而且，這不是玩笑。該廣告將在超級碗星期日在Skittles的臉譜網(wǎng)頁面上透露給馬科斯。馬科斯的反應(yīng)是公眾能夠在臉譜網(wǎng)上看到的唯一東西，除了他之外，沒有其他人會看到這個廣告，甚至連修蒙也看不到。
項目信息
品牌/廣告主
Skittles 彩虹糖
營銷機構(gòu)
Creative Agency 創(chuàng)意代理商
DDB 芝加哥
參與者
獎項榮譽
2019
The Webby Awards
Advertising, Media & PR |?Best Video Campaign
People’s Voice Winner
2019
The Webby Awards
Advertising, Media & PR |?Best Use of Earned Media
Winner
2019
The Webby Awards
Advertising, Media & PR |?Best Video Campaign
Winner
2019
The Webby Awards
Advertising, Media & PR |?Best Use of Earned Media
People’s Voice Winner
2018
Cannes Lions
Social & Influencer | Brand Storytelling
Bronze
2018
Cannes Lions
Social & Influencer | Food & Drinks
Gold
2018
Cannes Lions
Direct | Experience Design
Bronze
2018
Cannes Lions
Social & Influencer | Multi-platform Social Campaign
Bronze
2018
Cannes Lions
Direct | Food & Drink
Silver
2018
Cannes Lions
Brand Experience & Activation | Brand-owned Experiences
Bronze
2018
Cannes Lions
Entertainment | Excellence in Audience Engagement or Distribution Strategy for Branded Content
Bronze
2018
Cannes Lions
Brand Experience & Activation | Food & Drink
Gold
2018
Cannes Lions
Brand Experience & Activation | Social Engagement & Integration for Live Experience
Silver
2018
D&AD Awards
Writing for Advertising | Writing for Film Advertising
Graphite Pencil
2018
D&AD Awards
Digital Marketing | Integrated Digital Campaigns
Yellow Pencil
2018
D&AD Awards
Direct | Direct Acquisition & Retention
Yellow Pencil
2018
D&AD Awards
Integrated | Earned Media/Large Business (over 500 employees)
Graphite Pencil
2018
D&AD Awards
Digital Marketing | Online Video Adverts
Graphite Pencil
2018
CLIO Awards
Branded Entertainment | Digital/Mobile
Gold
2018
CLIO Awards
Branded Content | Film
Gold
2018
CLIO Awards
Integrated Campaign
Silver
2018
CLIO Awards
Digital/Mobile & Social Media Technique | Copywriting
Silver
2018
CLIO Awards
Digital/Mobile | Other
Gold
2018
CLIO Awards
Direct | Digital/Mobile
Gold
2018
CLIO Awards
Innovation | Medium Innovation
Silver
2018
CLIO Awards
Social Media | Multi-Platform Campaign
Gold
2018
CLIO Awards
Film | Commercials (Between 31 to 60 Seconds)
Gold
2018
CLIO Awards
Direct | Film
Gold
2018
CLIO Awards
Digital/Mobile | Other
Grand
2018
The One Show
Film | Innovation in Film / Online
Gold Pencil
2018
The One Show
Direct Marketing | Ambient Media / Live Events
Gold Pencil
2018
The One Show
Film | Online Films & Video / Varying Length Campaign
Gold Pencil
2018
The One Show
Film | Online Films & Video | Long Form - Single
Silver Pencil
2018
The One Show
Branded Entertainment | Online | Live Webcast
Silver Pencil
2018
The One Show
Cross-Platform | Integrated Branding | Integrated Online
Bronze Pencil
2018
The One Show
Direct Marketing | Innovation in Direct
Gold Pencil
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