Fuzzy Feelings
模糊的感覺
蘋果推出了2023圣誕短片，以定格動畫開場：一個男人落寞的走在下雪的街上，撞掉了圣誕老人的慈善罐，還抓了一把錢到口袋里。下一秒，帽子和衣服被冷風刮跑，還被鏟雪車埋在雪里。鏡頭拉遠，原來，是打工女孩在用 iPhone 15 Pro Max 拍攝她的定格動畫作品，并用 MacBook Air 進行編輯。
接下來回到現實，原來定格動畫里的男主角是女主那不近人情的老板。老板會因為她上班遲到而走到她面前陰陽怪氣，坐電梯遇到了也從不幫忙開門，下班的時候甩來工作任務......每次遭到現實老板的冷漠對待，她就會在定格動畫中報復一下虛擬老板，比如讓他一次次摔進水坑、往他臉上砸雪球、讓他被電擊、被車撞等等。
臨近圣誕，女孩意外收到了老板送的圣誕襪，也漸漸發現了老板的另一面，他一個人孤獨的過圣誕。盯著定格動畫里的虛擬老板，女孩想到了用圣誕襪的毛線為老板編織一只狗狗作為禮物，改變他的生活。牽著狗狗的虛擬老板開始變得有人情味，快樂起來。而在現實生活中，女主也主動走到老板面前，和他一起吃午飯。最后露出文案“you make the holidays（你創造了這個節日）”。
短片名為Fuzzy Feelings”，“Fuzzy”可以翻譯為“朦朧的、模糊的、毛茸茸的、卷曲的”，就像打工女孩對老板的情感變化。而在背景音樂《這不是很遺憾么》(Isn’t it a Pity)的渲染下，短片呈現了一個暖暖的圣誕故事，強調了“發揮你的創造力，創造力讓這個節日更美好，也讓世界更美好”的主題。
定格動畫制作 幕后故事
項目信息
品牌/廣告主
Apple 蘋果
營銷機構
參與者
獎項榮譽
2024
Cannes Lions
ENTERTAINMENT | Branded Content | Fiction Film: Up to 5 minutes
Bronze
2024
Cannes Lions
FILM | Online Film: Sectors | Consumer Goods
Gold
2024
Cannes Lions
FILM CRAFT | Post-Production | Script
Bronze
2024
Cannes Lions
FILM CRAFT | Post-Production | Animation
Bronze
2024
D&AD Awards
Animation | Mixed Media
Wood Pencil
2024
D&AD Awards
Animation | Traditional
Graphite Pencil
2024
D&AD Awards
Sound Design & Use of Music| Existing Music
Yellow Pencil
2024
D&AD Awards
Entertainment | Scripted Long Form
Graphite Pencil
2024
D&AD Awards
Production Design | Animated Film
Wood Pencil
2024
LIA
Online Film | Branded Entertainment
Silver
2024
LIA
Production & Post-Production | Direction
Gold
2024
LIA
Music & Sound | Use of Licensed Music
Gold
2024
LIA
Digital | Branded Entertainment
Gold
2024
LIA
Online Film | Technology & Tech Equipment
Gold
2024
LIA
Online Film | Branded Entertainment
Silver
2024
LIA
Branded Entertainment | Scripted Short Film
Bronze
2024
CLIO Awards
Film Craft (Direction) | Direction
Bronze
2024
The One Show
Branded Entertainment | Use of Drama
Silver Pencil
2024
The One Show
Film & Video | TV, VOD, & Online - Over 90 Seconds - Single
Gold Pencil
2024
The One Show
Design | Moving Image - Single
Gold Pencil
2024
The One Show
Branded Entertainment | Long Form Video - Single
Gold Pencil
2024
The One Show
Music & Sound Craft | Use of Licensed Music
Gold Pencil
2024
The One Show
Branded Entertainment | Craft - Art Direction
Gold Pencil
2024
The One Show
Design | Craft - Animation
Gold Pencil
2024
The One Show
Interactive, Online & Mobile | Online-only Video - Single
Gold Pencil
2024
The One Show
Moving Image Craft & Production | Animation - Single
Silver Pencil
2024
ADC Awards
Typography | Typeface
Merit
2024
ADC Awards
Motion / Film craft | Craft in Motion / Film / Animation
Gold Cube
2024
ADC Awards
Advertising | Art Direction / Motion
Gold Cube
2024
ADC Awards
Advertising | Branded Content / Entertainment / Online Video - Short Form
Gold Cube
2024
ADC Awards
Advertising | Craft in Video / Animation - Single
Gold Cube
2024
ADC Awards
Advertising | Storytelling / Drama
Gold Cube
2024
ADC Awards
Advertising | Television / Film / Online Video / Online - Single
Silver Cube
2024
ADC Awards
Motion / Film craft | Motion / Film / Narrative
Gold Cube
專業評分
專業評分已截止
評論
評論
推薦評論
全部評論（18條）