亞馬遜催淚圣誕廣告：當歲月爬上臉頰，還好有你一起重溫舊夢

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舉報 2023-11

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由品牌 in-house 團隊創意、制作，攜手著名導演 Wayne McClammy，亞馬遜日前推出 2023 圣誕季廣告片《Joy Ride（愉快的滑行）》中，由亞馬遜官網購買的防滑坐墊，帶著 3 位老人在冰雪上重溫童夢。

在披頭士著名的樂曲《In My Life》伴奏下，這部無臺詞、純眼神和表情溝通的安靜短劇，相當催淚。

亞馬遜 Amazon：Joy Ride 愉快的滑行

望著冰雪上快樂的孩子們，她發現兩位老友臉上掛著羨慕和落寞。

打開亞馬遜，她偷偷為自己和朋友們購買了“逆襲神器”。

防滑坐墊到位，開滑！

快樂的三位老伙伴，仿佛瞬間回到了童年。

快樂，要一起分享。

CREDITS

Jo Shoesmith – VP Global CCO
Tom Pettus – Global Executive Creative Director
Philip Griffiths – EU Executive Creative Director
Josh Cassidy – Group Creative Director
Vicente Feliciano – Group Creative Director
Kurt Feng – Creative Director
Jeb Quaid – Copywriter
David Connell – Global Head of Creative Production
Vanessa MacAdam – Senior Creative Producer
Paul Lewis – Senior Creative Producer
Juliet Rios – Senior Creative Producer

Claudine Cheever – VP Global Brand and Fixed Marketing
Ed Smith – GM EU Integrated Marketing
Walter Frye – Global Director of Brand Marketing
Laura Downey – Global Head of Campaigns
Tessa Pauly – Sr. Brand Campaign Manager
Maite Molling – Sr. Campaign Manager
Tiffany Carley – Sr. Creative Program Manager
Shareen Kern – Sr. Creative Program Manager
Melissa Somosky – Sr. Content Acquisition Manager, Music Licensing

Production
Director – Wayne McClammy
Production Company – Hungry Man
Managing Partner – Kim Dellara
Producer – Rick Jarjoura
DOP – Jess Hall
Editing House – Cabin Editorial
Editor – Chan Hatcher
Colorist – Ricky Gausis
VFX – The Mill
Sound House – Lime Studios
Sound Engineer – Joel Waters