Give Nothing to Racism
（視頻時長：1′50″）
種族主義可以是很小的一件事，它存在于我們的日常生活中。我們對種族主義的反應(yīng)，或是為微笑，或是點頭同意，都意味著我們接受它。但我們沒必要這么做，我們可以阻止偶然包含種族主義的事件演變成更為極端的事情。我們可以不鼓勵、不接受、不認可，使種族主義毫無力量，無處藏身。我們可以對種族主義不予以反應(yīng)。
項目信息
品牌/廣告主
New Zealand Human Rights Commission
營銷機構(gòu)
Creative Agency 創(chuàng)意代理商
BBDO 天聯(lián) 惠靈頓
參與者
獎項榮譽
2020
AWARD Awards
Planning | Apg Creative Strategy | Audience Insight and Social Behaviour/Cultural Insight
Bronze
2018
Cannes Lions
PR | Use of Celebrity, Influencers & Key Opinion Leaders
Bronze
2018
NYF Advertising Awards
Film: Craft | Script/Copywriting
First Prize
2018
AWARD Awards
Public Relations | Best Use of Unpaid Influencers
Silver
2018
AWARD Awards
Digital | Social Media - Online Film, Individual
Silver
2018
ADFEST
Film Lotus | Internet Film: Public Services & Cause Appeals
Finalist
2018
ADFEST
Film Craft Lotus | Use of Talent/Celebrity
Bronze Lotus
2018
ADFEST
Film Lotus | Internet Film: Public Services & Cause Appeals
Bronze Lotus
2018
ADFEST
Film Craft Lotus | Use of Talent/Celebrity
Finalist
2018
ADFEST
Film Craft Lotus | Script
Bronze Lotus
2018
ADFEST
Lotus Roots
Finalist
2018
ADFEST
Film Craft Lotus | Script
Finalist
2018
AD STARS
Human Rights
Bronze
2018
AD STARS
Social & Influencer | Social Insight & Engagement | Community Building & Management
Silver
2018
AD STARS
Social & Influencer | Social Insight & Engagement | Brand Storytelling
Gold
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