《WoMen's football》
第九屆女足世界杯將于2023年7月20日開賽，你是否對其也有關注呢？
近日，法國通信公司Orange發布了一則廣告片《la Compil des Bleues》，為法國女子足球國家隊助威，同時呼吁大眾消除對女性運動員的偏見。廣告片以法國隊在比賽中激動人心的鏡頭為開場，實時轉播的畫面配以充滿激情的解說，使得觀眾為之興奮。但在后半段，事情開始反轉，原來短片前半段出現的所有畫面全都是女子足球比賽的現場，只是運用了特效將女子運動員的頭身換成了男足運動員。
短片一開場，出現了法國隊熱門球星格里茲曼與姆巴佩的身影，他們在球場上進行身體對抗、過人傳球，動作干練，配以生動激昂的解說，十分具有看點。
進球后，解說與現場都爆發出歡呼聲，隨即，畫面被切換，屏幕出現兩行字“只有法國男足才能帶給我們這樣的熱血”、”然而，你剛才看到的不是他們?！?/p>
短片后半段，開始播放”換頭“前后的對比畫面，原來剛剛的格里茲曼與姆巴佩分別是法國女足運動員Sakina Karchaoui和Selma Bacha，這樣的轉折讓人為之贊嘆——女性也很有力量，女性運動也同樣激動人心。
短片最后寫明Orange制作此片的目的”我們不僅支持法國男足，也同樣支持法國女足。“
該廣告一經播出便引起廣泛關注，“足球就是足球，運動就是運動，“澳大利亞退役足球運動員克雷格福斯特在推特上寫道。“正視女性參加的運動”他補充說。?
項目信息
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2024
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Bronze
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Silver
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