《Oreo Codes 奧利奧條形碼》
“扭一扭，舔一舔，泡一泡”。
隨著奧利奧的風(fēng)靡世界，這句廣告詞也順理成章的成為了這塊餅干的默認(rèn)吃法，牛奶則坐穩(wěn)了最佳搭檔的位置。
盡管奧利奧在全球范圍內(nèi)保持著99%的品牌知名度，但為了增加購買場景和機(jī)會，并展現(xiàn)其俏皮的一面，奧利奧母公司億滋國際與創(chuàng)意機(jī)構(gòu)VMLY&R Commerce合作推出了一項(xiàng)名為“Oreo Codes（奧利奧條形碼）”的互動活動。消費(fèi)者在指定門店掃描帶有奧利奧條形碼的牛奶，會自動轉(zhuǎn)換為奧利奧+牛奶的優(yōu)惠折扣，既能為消費(fèi)者節(jié)省開支，強(qiáng)化牛奶+奧利奧這一組合在人們心中的形象，重要的是，它還提醒消費(fèi)者每杯牛奶都應(yīng)該搭配一個OREO餅干。
目前，在芝加哥、印第安納州和愛荷華州的180多家Albertsons Jewel-Osco商店在售帶有Oreo Codes的牛奶。
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Oreo 奧利奧
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