惠氏 Wyeth
關(guān)于惠氏 | ABOUT WYETH NUTRITION
惠氏營養(yǎng)品有超過百年的歷史，是全球母嬰營養(yǎng)品行業(yè)的領(lǐng)先品牌，隸屬于雀巢集團(tuán)，嬰幼兒奶粉是惠氏營養(yǎng)品最重要的產(chǎn)品線，旗下包括S-26金裝、啟賦、鉑臻、Babynes等系列品牌。TMG于2015年開始與惠氏營養(yǎng)品合作，并迅速成為客戶極為信任的公關(guān)合作伙伴，贏得了多次比稿，并參與了包括活動(dòng)、媒體傳播、社交媒體管理、視頻創(chuàng)意及制作在內(nèi)的多個(gè)項(xiàng)目。
For the leading company in nutrition sector Wyeth Nutrition, TMG curated and executed a series of product launch events, involving industry influencers and celebrities to create parent-facing contents which was shared by media and KOLs across traditional and social media platforms.
負(fù)責(zé)范圍
孕產(chǎn)婦奶粉新品啟韻上市發(fā)布會(huì)：活動(dòng)策劃及管理、明星溝通及管理、百余家媒體及社交大號(hào)傳播策劃及管理、所有參與貴賓行程管理等
Launch event of Illumcare product line in China: event planning and management, celebrity communications and management, media and KOL management, VIP itinerary management.
公益項(xiàng)目啟愛空間啟動(dòng)儀式 ：活動(dòng)策劃及管理、明星溝通及管理、30余家媒體及社交大號(hào)傳播策劃及管理等
Launch event of Wyeth Nutrition CSR project Illuma Spaces (啟愛空間), a series of nursing friendly rooms in Suzhou’s CBD area, core tasks include event curation and management, celebrity communications and management, editorial planning and communication with over 30 media and industry influencers.
惠氏服務(wù)號(hào)運(yùn)維（籌備期）：策劃及搭建惠氏營養(yǎng)品服務(wù)號(hào)、內(nèi)容策略制定、日常內(nèi)容推送內(nèi)容策劃等
Planning of Wyeth Nutrition WeChat service account: Structural planning of Wyeth Nutrition WeChat service account including content planning and daily column curation.
瑞士智造-瑞士周發(fā)布會(huì)：組織上海瑞士周新聞發(fā)布會(huì)、為鉑臻奶粉重磅推出“瑞士智造”概念。活動(dòng)策劃及管理、領(lǐng)館和活動(dòng)主辦方溝通、40余家媒體及社交大號(hào)傳播策劃及管理等
Press Conference of Swiss Week: Planning of the 2017 Swiss Week press conference in Shanghai, a Wyeth Nutrition sponsored event. TMG curated the concept Intelligently Made in Switzerland and worked with the Swiss Embassy, event company and over 40 media & KOL outlets to promote Wyeth Nutrition at Swiss Week.
惠氏企業(yè)視頻：惠氏營養(yǎng)品企業(yè)視頻創(chuàng)意設(shè)計(jì)及制作
Wyeth Nutrition Corporate Video: Creative direction and production of the Wyeth Nutrition corporate video.
項(xiàng)目亮點(diǎn) | Project Highlights
在過去兩年內(nèi)，TMG與惠氏建立了非常堅(jiān)實(shí)的信任及合作基礎(chǔ)，合作內(nèi)容包括大型活動(dòng)策劃和管理、傳統(tǒng)及新媒體傳播策略制定及執(zhí)行落地、視覺化內(nèi)容制作以及社交平臺(tái)建立等。惠氏的客戶團(tuán)隊(duì)對于TMG的創(chuàng)意、策略及內(nèi)容制作能力予以了充分肯定。
Within the past two years, TMG has established solid partnership with Wyeth Nutrition through a series of collaborations on key events and social activation projects.
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