AAMI smartplates允許年輕司機跟蹤實時學習進度，針對技能需要練習。它使用智能手機技術實時跟蹤學習者的時間、路線選擇、天氣、道路和交通狀況，然后對進展提供全面的反饋。
AAMI是一個電子品牌，公司的首席客戶體驗官Mark Reinke說：“研究表明，年輕的澳大利亞AAMI的司機在被卷入了一場事故的風險。作為千禧一代使用技術來管理他們生活的每一方面幾乎是沒有秘密的，我們認為現在是時候重新思考我們如何教我們的孩子開車，讓學習者驅動程序到數字世界。”
項目信息
品牌/廣告主
SUNCORP
營銷機構
Creative Agency 創意代理商
OGILVY AUSTRALIA MELBOURNE, AUSTRALIA
參與者
獎項榮譽
2018
Cannes Lions
Health & Wellness | Insurance | Digital: Platforms
Silver
2018
The One Show
Intellectual Property | Digital Product
Bronze Pencil
2018
The One Show
Mobile | Use of Technology
Silver Pencil
2018
The One Show
Mobile | Utility
Gold Pencil
2017
Cannes Lions
Mobile | Utilities
Bronze
2017
Cannes Lions
PR丨Use of Web Platforms & Apps
Bronze
2017
Cannes Lions
Media | Corporate Social Responsibility
Bronze
2017
CLIO Awards
Innovation | Product Innovation
Silver
2017
CLIO Awards
Product Design | Vehicles & Accessories
Bronze
2017
AD STARS
Design | Product & Service | Finance / Services / Entertainment & Leisure / Travel / Restaurants / Commercial Public Services
Bronze
2017
AD STARS
Mobile | Product & Service | Finance / Services / Entertainment & Leisure / Travel / Restaurants / Commercial Public Services
Bronze
2017
AD STARS
Direct | Use of direct marketing | Use of digital in a direct marketing campaign e.g. websites, microsites, search engine marketing, viral marketing, banner ads, email marketing, digital POS, video games, mobile based campaigns, QR codes, branded content, Bluetooth, MMS, SMS, PDA, GPS, tablet, MP3, games and apps, widgets, schematic screens, digital installations.
Crystal
2017
AD STARS
Diverse Insights
Crystal
2017
AD STARS
Design | Communication Design | Digital design
Bronze
2017
Spikes Asia
Digital Craft | Overall Functional Design
Bronze Spike
2017
Spikes Asia
Mobile | Mobile Apps
Gold Spike
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