AAMI smartplates允許年輕司機(jī)跟蹤實(shí)時(shí)學(xué)習(xí)進(jìn)度，針對技能需要練習(xí)。它使用智能手機(jī)技術(shù)實(shí)時(shí)跟蹤學(xué)習(xí)者的時(shí)間、路線選擇、天氣、道路和交通狀況，然后對進(jìn)展提供全面的反饋。
AAMI是一個(gè)電子品牌，公司的首席客戶體驗(yàn)官M(fèi)ark Reinke說：“研究表明，年輕的澳大利亞AAMI的司機(jī)在被卷入了一場事故的風(fēng)險(xiǎn)。作為千禧一代使用技術(shù)來管理他們生活的每一方面幾乎是沒有秘密的，我們認(rèn)為現(xiàn)在是時(shí)候重新思考我們?nèi)绾谓涛覀兊暮⒆娱_車，讓學(xué)習(xí)者驅(qū)動(dòng)程序到數(shù)字世界。”
項(xiàng)目信息
品牌/廣告主
SUNCORP
營銷機(jī)構(gòu)
Creative Agency 創(chuàng)意代理商
OGILVY AUSTRALIA MELBOURNE, AUSTRALIA
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獎(jiǎng)項(xiàng)榮譽(yù)
2018
Cannes Lions
Health & Wellness | Insurance | Digital: Platforms
Silver
2018
The One Show
Intellectual Property | Digital Product
Bronze Pencil
2018
The One Show
Mobile | Use of Technology
Silver Pencil
2018
The One Show
Mobile | Utility
Gold Pencil
2017
Cannes Lions
Mobile | Utilities
Bronze
2017
Cannes Lions
PR丨Use of Web Platforms & Apps
Bronze
2017
Cannes Lions
Media | Corporate Social Responsibility
Bronze
2017
CLIO Awards
Innovation | Product Innovation
Silver
2017
CLIO Awards
Product Design | Vehicles & Accessories
Bronze
2017
AD STARS
Design | Product & Service | Finance / Services / Entertainment & Leisure / Travel / Restaurants / Commercial Public Services
Bronze
2017
AD STARS
Mobile | Product & Service | Finance / Services / Entertainment & Leisure / Travel / Restaurants / Commercial Public Services
Bronze
2017
AD STARS
Direct | Use of direct marketing | Use of digital in a direct marketing campaign e.g. websites, microsites, search engine marketing, viral marketing, banner ads, email marketing, digital POS, video games, mobile based campaigns, QR codes, branded content, Bluetooth, MMS, SMS, PDA, GPS, tablet, MP3, games and apps, widgets, schematic screens, digital installations.
Crystal
2017
AD STARS
Diverse Insights
Crystal
2017
AD STARS
Design | Communication Design | Digital design
Bronze
2017
Spikes Asia
Digital Craft | Overall Functional Design
Bronze Spike
2017
Spikes Asia
Mobile | Mobile Apps
Gold Spike
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