2017 NAB迷你傳說草案，由NAB和Clemenger BBDO墨爾本共同創(chuàng)建，目前已經(jīng)完成，有超過550個澳大利亞小型體育傳奇人物爭奪一處的球隊(duì)。
在六月推出的草案，看到一個公共電話為孩子們在今年的運(yùn)動明星通過提交視頻面試，他們可以模仿他們最喜歡的足球運(yùn)動員。
幸運(yùn)星將在競選，下一階段的特征發(fā)射的今天，這將有一個小Dustin Martin，小Moana Hope，mini Nic Naitanui，小Eddie Betts。
項(xiàng)目信息
品牌/廣告主
National Australia Bank (NAB)
營銷機(jī)構(gòu)
Creative Agency 創(chuàng)意代理商
Clemenger BBDO
參與者
獎項(xiàng)榮譽(yù)
2020
AWARD Awards
Craft | Casting | Casting for Film Advertising
Finalist
2018
AWARD Awards
Direct Marketing | Digital Direct Response, Individual
Bronze
2018
AWARD Awards
Public Relations | Best Sponsorship and/or Brand Partnership
Silver
2018
AWARD Awards
Direct Marketing | Best Sponsorship, Influencer or Advocacy Campaign for Direct
Silver
2017
CLIO Awards
Brand Partnerships & Collaborations | Product/Service
Bronze
2017
Tangrams
EFFECTIVENESS | Financial Services, Commercial Public Services, Business Products & Services
Bronze
2017
Tangrams
EFFECTIVENESS | Sponsorship & Event Marketing
Silver
2017
Tangrams
"DIGITAL STRATEGY | Financial Services, Commercial Public Services, Business Products & Services
Gold
2017
Tangrams
DIGITAL STRATEGY | Social
Bronze
2017
Effie Worldwide
Financial Products & Services
Bronze
2017
Effie Worldwide
Sponsorship & Event Marketing
Bronze
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