來源：TOPYS
作者：sciascia
韓國人在冬天，有在玻璃上貼暖貼紙（其實就是我們常說的泡泡紙）的習慣。這種泡泡紙貼在玻璃上，相同的室內溫度大概可以減少20%的暖氣消耗，真心是實惠又環保的暖冬之舉。
那么這個和優衣庫有什么關系呢？
熟悉優衣庫的人一定都知道他們家那款大力宣傳的heattech內衣，最大的賣點便是薄但是很暖。這似乎和暖貼泡泡紙還有那么點相似，于是他們展開了一個「買heattech保暖系列衣服，就送貼窗防寒專用泡泡紙」。優衣庫在泡泡紙上印上了自己設計的heattech標志，立馬比平常的泡泡紙時尚度高出了好幾倍。
優衣庫heattech暖貼紙
嚴冬，尤其是韓國這樣的國家，如何保暖是民生大事。
優衣庫從生活日常小事入手，一張被設計優化過的泡泡紙好看好用還免費，可以輕松為每一個選擇優衣庫的家庭，帶來一點愉悅和溫暖的改變，這大概也是促使人們愿意主動在社交圈傳播的動力。
活動總共送出了50萬份的泡泡紙，銷售業績提升了203%。其實銷售業績都是小利，50萬個免費的窗體廣告才是大利，這應該算是營銷史上送贈品送的相當成功的案例之一了。
項目信息
品牌/廣告主
UNIQLO 優衣庫
營銷機構
Creative Agency 創意代理商
Cheil Worldwide
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獎項榮譽
2017
Cannes Lions
Outdoor | Non-Standard?Indoor?Advertising
Bronze
2017
D&AD Awards
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Graphite Pencil
2017
LIA
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Silver
2017
CLIO Awards
Brand Design | Environmental
Bronze
2017
The One Show
Print & Outdoor | Promotional / Collateral / Promotional Items - Single or Campaign
Silver Pencil
2017
ADFEST
Promo Lotus | Best Use Of Print & Conventional Outdoor
Silver Lotus
2017
ADFEST
Media Lotus | Best Use Of Ambient: Small Scale
Gold Lotus
2017
ADFEST
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Gold Lotus
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ADFEST
Outdoor Lotus | Ambient: Small Scale
Silver Lotus
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2017
AD STARS
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Crystal
2017
AD STARS
PR | Product & Service | Cosmetic / Beauty / Clothing / Footwear and accessories
Silver
2017
AD STARS
Direct | Use of direct marketing | Ambient media
Silver
2017
AD STARS
Promotion | Use of Promo & Activation | Use of print or standard outdoor in a promotional campaign
Silver
2017
Spikes Asia
Design | Brand Communication
Silver Spike
2017
Spikes Asia
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Bronze Spike
2017
Spikes Asia
Direct | Durable Consumer Goods
Bronze Spike
2017
Spikes Asia
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Bronze Spike
2017
Spikes Asia
Outdoor | Use of Ambient Outdoor
Silver Spike
2017
Spikes Asia
Outdoor | Non-standard Indoor Advertising
Bronze Spike
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Spikes Asia
Promo & Activation | Durable Consumer Goods
Bronze Spike
2017
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Promo & Activation | Use of Ambient Media: Small Scale
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Gold Spike
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