舉報(bào)
2016-11
OK Go：THE ONE MOMENT
OK Go 最大的特點(diǎn)就是一鏡到底酷到?jīng)]朋友的MV，這首歌叫“一瞬間（One Moment）”，MV 的真實(shí)長(zhǎng)度真的只有4.2 秒，不過(guò)他們把內(nèi)容拉長(zhǎng)放大到3分42秒，讓觀眾可以看到里面細(xì)微的變化：相冊(cè)翻頁(yè)中的圖片變化、玻璃炸成一顆顆崩塌，彩色顏料慢慢爆炸，水珠一滴一滴砸在人臉上……
和這個(gè)樂(lè)隊(duì)的年輕活力相對(duì)，他們的廣告主其實(shí)是一個(gè)百年“老字號(hào)”。Morton 于 1848 年創(chuàng)立于芝加哥，Morton 的視覺(jué)形象長(zhǎng)久以來(lái)都是一個(gè)打著紫色傘的黃衣女孩，在雨中邁著步子，天真有活力。
項(xiàng)目信息
品牌/廣告主
Morton Salt
營(yíng)銷(xiāo)機(jī)構(gòu)
Creative Agency 創(chuàng)意代理商
Ogilvy & Mather 奧美 芝加哥
參與者
獎(jiǎng)項(xiàng)榮譽(yù)
2017
Cannes Lions
PRu4e28Social Influencer Communication & Amplification
Bronze
2017
Cannes Lions
Film Craft | Direction
Bronze
2017
Cannes Lions
Digital Craft | Video / Moving Image
Gold
2017
Cannes Lions
Cyber | Video / Moving Images
Gold
2017
Cannes Lions
Film Craft | Production Design / Art Direction
Silver
2017
D&AD Awards
Music Videos | Direction for Music Videos
Wood Pencil
2017
LIA
Design
Grand LIA
2017
LIA
The NEW | Creative Technology
Silver
2017
LIA
Design | Branded Content
Gold
2017
LIA
Production & Post-Production | Direction
Bronze
2017
CLIO Awards
Film Technique (Visual Effects) | Visual Effects
Bronze
2017
CLIO Awards
Branded Content | Film
Bronze
2017
CLIO Awards
Branded Entertainment | Film - Scripted
Bronze
2017
CLIO Awards
Film Technique (Music - Licensed) | Music - Licensed
Bronze
2017
The One Show
Craft | Use of Visuals
Bronze Pencil
2017
The One Show
Film | Viral Film
Bronze Pencil
2017
The One Show
Music Videos
Bronze Pencil
2017
The One Show
Innovation in Film / Online
Gold Pencil
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