來源：Creativity-Online
編譯：Loki Hao
鴕鳥不會飛。但是，在介紹三星 Galaxy S8 的最新廣告里，它們通過 VR 的幫助，飛了起來。
負責此次的廣告代理商是李奧貝納芝加哥。視頻中講述了在非洲平原上一座房子的走廊外，一只鴕鳥去偷吃桌上剩下的早餐，正在啄食面包屑時，不小心與一個 VR 頭戴裝置撞了個滿懷。通過飛行模擬器，這只鴕鳥被帶進了一個新世界。
在 Elton John 的“Rocket Man”背景音樂下，鴕鳥突然明白了什么是飛翔。最后，甚至試圖帶領它的族群們一起“離地升空”。
“We make what can't be made, so you can do what can't be done”，廣告語說。以及，最后的標簽#DoWhatYouCan't，也用在了三星 S8 和 S8+的傳播活動中。
下面這支“開箱”風格的視頻，也是三星想要強調主題“Do What You Can’t”的系列廣告之一。視頻中還解釋了這款新手機的許多新功能，包括曲面無框超大屏幕和智能語音助手 Bixby 等等。
項目信息
品牌/廣告主
Samsung 三星
營銷機構
Creative Agency 創意代理商
Leo Burnett 李奧貝納 芝加哥
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2018
D&AD Awards
Film Advertising Crafts | Use of Music for Film Advertising
Wood Pencil
2018
D&AD Awards
Film Advertising Crafts | Special Effects for Film Advertising
Yellow Pencil
2018
D&AD Awards
Film Advertising | TV Commercials 61-120 seconds
Graphite Pencil
2018
The One Show
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2018
The One Show
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Bronze Pencil
2018
The One Show
Moving Image Craft | Craft - Visual Effects / Single
Best of Discipline
2018
The One Show
Moving Image Craft | Craft - Direction / Single
Gold Pencil
2018
The One Show
Moving Image Craft | Craft - Animation / Single
Gold Pencil
2018
ADC Awards
Television | Film | Online Video Commercials | Online Commercial | Single
Silver Cube
2018
ADC Awards
Craft in Video | Special Effects | Single
Bronze Cube
2018
ADC Awards
Advertising | Craft in Video / Cinematography - Single
Gold Cube
2018
ADC Awards
Craft in Video | Special Effects | Single
Bronze Cube
2018
ADC Awards
Interactive | Online / Mobile / Online Video - Single
Gold Cube
2018
ADC Awards
Motion / Film Craft | Craft in Motion / Film / Animation - Single
Gold Cube
2018
ADC Awards
Craft in Motion | Film | Direction | Single
Silver Cube
2018
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2017
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2017
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2017
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2017
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2017
LIA
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2017
LIA
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Bronze
2017
LIA
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Gold
2017
LIA
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Gold
2017
LIA
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Gold
2017
LIA
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2017
CLIO Awards
Film Technique (Music - Licensed) | Music - Licensed
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2017
CLIO Awards
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Gold
2017
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2017
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Silver
2017
CLIO Awards
Film Technique | Cinematography
Silver
2017
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Film Technique | Animation
Silver
2017
CLIO Awards
Film Technique (Editing) | Editing
Bronze
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