舉報(bào)
2017-02
來(lái)源：iWebad網(wǎng)絡(luò)廣告人社區(qū)
來(lái)自汰漬洗衣液2017超級(jí)碗廣告，廣告中請(qǐng)來(lái)前橄欖球員現(xiàn)知名橄欖球評(píng)論員的Terry Bradshaw，只見(jiàn)他在轉(zhuǎn)播的時(shí)候襯衫上面沾染了污漬，于是滿世界跑去找解決辦法，還上了世界頭條新聞
最后撞進(jìn)了演員Jeffrey Tambor的家里，Jeffrey 幫忙給TB洗了衣服，但是Jeffrey Tambor卻不看橄欖球，而在看動(dòng)物世界
最終經(jīng)過(guò)一系列詭異的旅程之后，TB重新回到了演播室，結(jié)果又開(kāi)始吃東西
ps.這條廣告在超級(jí)碗轉(zhuǎn)播期間播出，一開(kāi)始觀眾會(huì)誤以為比賽又要開(kāi)始了，沒(méi)想到卻是汰漬的廣告，會(huì)有驚喜感。
項(xiàng)目信息
品牌/廣告主
Tide 汰漬
營(yíng)銷機(jī)構(gòu)
Creative Agency 創(chuàng)意代理商
Saatchi & Saatchi 紐約
參與者
獎(jiǎng)項(xiàng)榮譽(yù)
2017
Cannes Lions
Media | Excellence in Media Execution
Silver
2017
Cannes Lions
Promo And Activation | Fast Moving Consumer Goods
Gold
2017
Cannes Lions
Promo And Activation | Use of Broadcast
Gold
2017
Cannes Lions
Film | Use of TV/Cinema Film
Silver
2017
Cannes Lions
Media | Use of Brand or Product Integration into a Programme or Platform
Gold
2017
Cannes Lions
Direct | Use of Broadcast
Silver
2017
Cannes Lions
Direct | Real-Time Response
Bronze
2017
Cannes Lions
Promo And Activation | Live Shows / Concerts / Festivals
Gold
2017
Cannes Lions
Media | Use of Events
Gold
2017
Cannes Lions
Integrated
Silver
2017
D&AD Awards
Media | Use of Talent
Graphite Pencil
2017
D&AD Awards
Media | Use of TV & Cinema
Graphite Pencil
2017
D&AD Awards
PR | Integrated Campaign
Graphite Pencil
2017
D&AD Awards
PR | Creative Use of Media
Wood Pencil
2017
D&AD Awards
Film Advertising | Film Advertising Innovation
Wood Pencil
2017
LIA
Integration | Integration
Silver
2017
LIA
Non-Traditional | Branded Content
Silver
2017
LIA
Non-Traditional | Live Events - Beyond Advertising
Silver
2017
LIA
The NEW | Media Creativity
Gold
2017
LIA
TV/Cinema/Online Film | Household Products
Gold
2017
CLIO Awards
Innovation | Medium Innovation
Gold
2017
CLIO Awards
Integrated Campaign
Gold
2017
CLIO Awards
Branded Content | Film
Silver
2017
CLIO Awards
Direct | Film
Gold
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