出于超越平凡的成就，我們往往會將殘奧會上的運(yùn)動健兒理解成“超人英雄”。這些帶著殘缺身軀制造一個(gè)又一個(gè)“奇跡”的人，他們是“傳奇”。
英國電視四臺（Channel 4）于近日推出東京殘奧會宣傳片，傳遞給大家一個(gè)全新視角：除去“超人”的神圣外衣，殘疾人運(yùn)動員是平凡人。和所有人一樣，“欲戴王冠，必承其重”，金牌的背后是他們每日都在經(jīng)歷的庸常與艱辛：有笑，有淚，有痛苦，有無奈，有狂喜。
由英國電視四臺自家創(chuàng)意團(tuán)隊(duì) 4Creative 打造，攜手奧斯卡提名攝影師 Bradford Young，三分鐘短片將鏡頭聚焦運(yùn)動員日常生活和訓(xùn)練過程，用略帶幽默的敘事方式，穿插動畫和視覺藝術(shù)，呈現(xiàn)這些超人英雄的平凡一面。很感人，很勵志。
Channel 4：Superhumans
開篇是 2016 里約殘奧會金牌得主 Kadeena Cox。
她正聚精會神準(zhǔn)備起跑，鏡頭一轉(zhuǎn)，從賽場回歸日常：冠軍剛起床，和你我一樣，起床并不是很容易的一件事情。
光環(huán)之外，他們吃早餐，完成穿戴，運(yùn)送沉重的器材。
強(qiáng)者如云，競技 PK。
偶爾也會出些意外。
信念不止，拿了第一狂喜也不止。
也會流血，也會流淚。
他們不是“超人（Super Human）”，是努力著的平凡人（Human）。
包括 Ali Jawad、David Smith、 Ellie Simmonds、Jody Cundy 、Jordanne Whiley 等在內(nèi)的英國運(yùn)動員在本片中出鏡。
Credits
Agency: 4creative
Production Company: Serial Pictures x Somesuch
Executive Creative Director: Lynsey Atkin
Deputy Executive Creative Director: Eoin McLaughlin
Creative team: Scott Taylor and Andy Shrubsole
Head of Production: James Turnham/Miketta Lane
Executive Producer: Shananne Lane
Campaign Producer: Louise Oliver
Designer: Sarah Jones
Production Manager: Will Breeden
Production Assistant: Sam Baker
CMO: Zaid Al-Qassab
Head of Marketing: Penny Brough, Nic Moran, Laura Ward-Smith, James Walker
Marketing Lead: Laura Woodcock
Victoria Cheng: Marketing Executive
Maya Padhya: Marketing Executive
Business Director: Jane English
Senior Planner: James Hamilton
Media Agency: OMD
PRODUCTION COMPANY: Serial Pictures x Somesuch
Director: Bradford Young, ASC
Executive Producer / Managing Director (Somesuch): Seth Wilson
Executive Producer (Serial Pictures): Violaine Etienne
Producer: Elena (Elly) Camisa
Director Of Photography: Rina Yang
Production Designer: Nathan Von Parker
Costume Designer: Jessica Fell
Hair & Make Up Artist: Natasha Lawes
Sound Recordist: Mike Palmer
Casting Director: Kharmel Cochrane
Athlete Casting: Shananne Lane and Louise Oliver
1st Assistant Director: Jez Oakley
Production Manager: Fatima Zaman
Directors Assistant: Saman Aminzadeh
Location Manager: Scout Productions
2nd Unit Director: Dan Emmerson
Camera Operator (2nd Unit): Fraser Rigg
OFFLINE EDIT: Final Cut
Editor : Amanda James @ Final Cut
Asst Editor : Leah Burton/James Stubbs
Producer: Nikki Porter
MUSIC: Leland Music
Music Supervision & Production: Leland Music
Music Supervisors: Abi Leland, Toby Williams
Music Assistant: Letizia Pacchioni
Arranger / Producer: Guy Farley
Vocalist: Jay Prince
Backing vocalists: Lawrence Johnson, Travis Cole, Wayne Hernandez, Shaun Samonini
Drums: Chris Draper
Percussion: Dan Ellis
Bass: Nick Walsh
Piano: Ben Dawson
Banjo: Adam Goldsmith
Guitar: Jamie McCredie
Trumpet: Jay Phelps
Alto Sax: Jamie Talbot
Baritone Sax: Claire McInerney
SOUND POST PRODUCTION: Factory
Sound Design/Mix: James Utting and Anthony Moore
Audio Producer: Lucy Spong
VFX and ONLINE: TIME BASED ARTS
VFX Supervisors: Sam Osborne, Bernardo Varela, Federico Vanone 2D LEAD: Leo Weston
2D TEAM: Ollie Ramsey, Bernardo Varela, Caroline Dalgato, Leandro Vazquez, Sarah Breakwell, Matt Jackson
3D TEAM: Guillaume Heussler, Jake Newton, Teodora Retegan, Zoe Sottiaux,
Sottiaux, James Mann
Colour Grading: Simone Grattarola
Producer: Sian Jenkins
EP: Tom Johnson
SIGNED AND SUBTITLING: REDBEE
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