英國多芬：醫護人員的滿臉勒痕，別樣美
新冠疫情爆發時期，英國多芬向醫院和醫療中心捐贈了大量護理產品和防護設備來表達支持，并發布廣告片《Courage is Beautiful》，短片由團隊在網絡上搜集的抗疫醫護人員的照片組成，他們因長期佩戴防護設備而在臉上留下印跡和傷痕，卻依然目光堅定，多芬以此來致敬醫護工作者的勇氣之美。
Courage is Beautiful
項目信息
品牌/廣告主
Dove 多芬
營銷機構
Creative Agency 創意代理商
Ogilvy 倫敦
參與者
獎項榮譽
2022
CLIO Awards
Creative Effectiveness | Product/Service
Grand
2022
The One Show
Creative Effectiveness | Creative Effectiveness | CSR
Silver Pencil
2021
Cannes Lions
Print & Publishing | Social Behaviour
Gold
2021
Cannes Lions
Print & Publishing | Corporate Purpose & Social Responsibility
Grand Prix
2021
Cannes Lions
Outdoor | Other FMCG
Silver
2021
Cannes Lions
Industry Craft | Outdoor
Gold
2021
Cannes Lions
Film | Social Behaviour
Silver
2021
Cannes Lions
Film | Viral Film
Bronze
2021
Cannes Lions
Industry Craft | Outdoor
Grand Prix
2021
Cannes Lions
Outdoor | Social Behaviour
Gold
2021
Cannes Lions
Print & Publishing | Other FMCG
Silver
2021
D&AD Awards
Advertising | Press & Outdoor | Poster Campaigns
Graphite Pencil
2021
D&AD Awards
Advertising | Press & Outdoor | Press Campaigns
Yellow Pencil
2021
D&AD Awards
Craft | Photography | Portraits
Graphite Pencil
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